Calbee, Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director and CEO: Nobu Ebara) is launching two new flavors for its "Jagabee" brand, known for its potato flavor and unique texture, as part of its local "Jagabee" lineup. "Jagabee Setouchi Lemon Flavor" will be released as a souvenir item on April 6, 2026 (Monday), and "Jagabee Umakara Island Chili Pepper Flavor" will be released as a souvenir item for the Okinawa area on the same day, April 6, 2026 (Monday).

* The lemon peel powder used in "Jagabee Setouchi Lemon Flavor" is made from 100% Setouchi-grown lemons. * "Jagabee Umakara Island Chili Pepper Flavor" contains 0.03% Okinawa-grown island chili pepper in the form of island chili pepper powder.

[Background of Release] "Jagabee" is a snack that focuses on the taste of potatoes, using whole potatoes with the skin on to create a unique, pleasant texture that is crispy, crunchy, and fluffy. Since its launch in 2006, it has become a popular brand, offering standard items like "Lightly Salted," "Butter Soy Sauce," and the salt-free "Plain," as well as a variety of cuts and flavors. The brand continues to explore new potato deliciousness and propose new appeal.

Regional souvenir "Jagabee" products are currently sold in six regions: Tohoku, Shinshu, Kanto, Tokai, Kinki, and Kyushu, featuring flavors that highlight local characteristics. We are now adding two new items to the lineup for the Chugoku/Shikoku and Okinawa areas. "Jagabee Setouchi Lemon Flavor," which uses Setouchi-grown lemons, is currently sold at Calbee Plus*1 and Calbee Marche*2, where the flavor has been highly rated by customers. We have received many positive comments, such as "It was so delicious that I searched for it online" (excerpt), and we are now releasing it as a souvenir for the Chugoku/Shikoku area. Additionally, the "Jagabee Umakara Island Chili Pepper Flavor," being released for the Okinawa area for the first time, uses Okinawa-grown island chili peppers, allowing customers to enjoy a flavor characteristic of Okinawa souvenirs. *1 Calbee direct-managed antenna shop *2 Calbee official online shop

[Product Features] "Jagabee Setouchi Lemon Flavor" ● The refreshing aroma and moderate acidity of Setouchi-grown lemons enhance the umami of the potato, while a hint of bitterness provides an authentic lemon finish. Furthermore, a spicy accent of black pepper has been added to create an addictive, lingering taste. It is a product that allows you to enjoy the refreshing nature of the Setouchi region and is recommended as a souvenir for the Chugoku/Shikoku area. ● The packaging features a design with lemons spread across a vibrant light blue background, conveying the refreshing Setouchi lemon flavor at a glance. It is a refreshing design that intuitively evokes the flavor of lemon.

"Jagabee Umakara Island Chili Pepper Flavor" ● The spicy kick of Okinawa-grown island chili peppers is layered with the umami of garlic and chicken, creating an addictive, savory-spicy flavor. You can feel a solid richness within the heat, offering an exciting taste that is also popular among younger generations. It is a flavor that allows you to enjoy the taste of island chili peppers, which is typical of Okinawa souvenirs. ● The packaging uses red accents to highlight the presence of the island chili pepper, based on a warm yellow tone to visually express the savory-spicy flavor. Okinawa-themed motifs such as Yachimun pottery, Potta wearing a Hanagasa (flower hat), Shuri Castle, and whale sharks are placed throughout the design, making it clear at a glance that it is an Okinawa souvenir.

[Product Overview] Product Name: Jagabee Setouchi Lemon Flavor Content: 75g (15g x 5 bags) Price: Open Release Date/Sales Area: April 6, 2026 (Monday) / Chugoku/Shikoku area souvenir shops, Calbee Plus Hiroshima Station store * Depending on the store, some items may not be available or may be sold out.

Product Name: Jagabee Umakara Island Chili Pepper Flavor Content: 75g (15g x 5 bags) Price: Open Release Date/Sales Area: April 6, 2026 (Monday) / Okinawa area souvenir shops, Calbee Plus Okinawa Kokusai-dori store * Depending on the store, some items may not be available or may be sold out. * The actual release date may be slightly delayed depending on the retailer.

"Jagabee" Official Website: https://www.calbee.co.jp/jagabee/

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  • Source: PR TIMES
  • Category: product_launch