New Lineup for Regional 'Jagabee'! Limited Edition 'Jagabee Setouchi Lemon Flavor' for Chugoku-Shikoku Area and 'Jagabee Spicy Shima Togarashi Flavor' for Okinawa Area

Calbee Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Makoto Ehara) will launch two new flavors for its popular "Jagabee" snack, known for its potato taste and unique texture. The regional souvenir product "Jagabee Setouchi Lemon Flavor" will be released on Monday, April 6, 2026, and the souvenir product for the Okinawa area, "Jagabee Spicy Shima Togarashi Flavor," will also be released on Monday, April 6, 2026. ※Lemon peel powder in "Jagabee Setouchi Lemon Flavor" uses 100% Setouchi-produced lemons. ※"Jagabee Spicy Shima Togarashi Flavor" uses 0.03% Okinawa-produced Shima Togarashi as Shima Togarashi powder.

[Background of Release] "Jagabee" is a snack that emphasizes the taste of potatoes, using ingredients as they are and whole potatoes with skin, offering a unique crispy, crunchy, and fluffy texture. Launched in 2006, it is a popular brand that offers standard flavors such as "Light Salt Flavor," "Butter Soy Sauce Flavor," and "Plain" (no salt added), as well as variations in cut types and various other flavors. It explores and proposes new deliciousness and appeal of potatoes.

Regional "Jagabee" souvenir products are currently sold in six regions: Tohoku, Shinshu, Kanto, Tokai, Kinki, and Kyushu, featuring flavors that leverage regional characteristics. Two new products will now be added to the lineup: the Chugoku-Shikoku area and the Okinawa area. "Jagabee Setouchi Lemon Flavor" uses lemons produced in the Setouchi region. It is currently sold at Calbee Plus*1 and Calbee Marche*2, and the taste of the product has received high praise from customers. With many positive comments such as "I searched for it because it was delicious" (excerpt), it will now be sold as a souvenir for the Chugoku-Shikoku area. Furthermore, "Jagabee Spicy Shima Togarashi Flavor," a new souvenir product for the Okinawa area being released for the first time, uses Shima Togarashi produced in Okinawa Prefecture and allows consumers to enjoy a flavor characteristic of Okinawan souvenirs. *1 Calbee direct-managed antenna shop *2 Calbee official online shop

[Product Features] "Jagabee Setouchi Lemon Flavor" ● The refreshing aroma and moderate acidity of Setouchi lemons enhance the umami of the potatoes, with a slight bitterness remaining to create an authentic lemon flavor. A hint of black pepper adds a spicy accent, resulting in a lingering, addictive taste. This product offers the refreshing taste of Setouchi and is recommended as a souvenir for the Chugoku-Shikoku area.

● The packaging features a bright sky-blue background with a design of scattered lemons, instantly conveying the refreshing lemon flavor of Setouchi. The design is clean and evokes the lemon flavor intuitively.