What is 'Jaga Record'?

'Jaga Record' is a music label established by Calbee Inc. that creates songs using the unique 'tabeoto' (eating sounds) produced when consuming Calbee products.

What was the 'Jaga Record Award 2025'?

It was the first song contest co-organized by Calbee and TuneCore Japan, where artists were invited to create pop songs using the 'tabeoto' of Calbee products.

Who won the Grand Prize in the 'Jaga Record Award 2025'?

The Grand Prize was awarded to My&Co for their song titled 'Potchi wa Yasai' (Chips are Vegetables).

What is the purpose of the 'Calbee Future Labo' initiative?

The 'Calbee Future Labo' initiative aims to expand Calbee's brand engagement by utilizing its IPs, such as designs and characters, to create various products like merchandise, games, and NFTs, and to explore new avenues like music creation.

Calbee x TuneCore Japan Announce Winners of First Song Contest 'Jaga Record Award 2025'

Published Mar 30, 2026 8:00 PM ・ Updated Jun 2, 2026 1:01 PM ・ 5 min read ・ Source: PR TIMES

Calbee and TuneCore Japan have announced the winning entries for their collaborative song contest, 'Jaga Record Award 2025'.

Calbee Inc. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Makoto Ehara), along with Hakuhodo Key3 Inc. (Headquarters: Minato-ku, Tokyo; President: Toshinori Shigematsu) and blowout Inc. (Headquarters: Meguro-ku, Tokyo; President: Yuki Ichinomiya), has launched 'Jaga Record,' a music label dedicated to delivering songs created from the unique 'tabeoto' (eating sounds) of Calbee products. Various activities are being undertaken through this label. From November 2025 to January 2026, in collaboration with TuneCore Japan, the first song contest 'Jaga Record Award 2025' was held. We are pleased to announce that six winning entries have been decided. The Grand Prize was awarded to My&Co for their song 'Potchi wa Yasai' (Chips are Vegetables).

[Background of the Event] 'Calbee Future Labo' has been utilizing various design and iconic character IPs (Intellectual Properties) since 2023, handling goods, miscellaneous items, game items, NFTs, and more. As a result, Calbee's licensed products have increased by approximately 80% in one year*1, expanding opportunities for customers to enjoy Calbee products beyond just eating them. To further evolve this initiative, in April 2025, Calbee established the music label 'Jaga Record,' which conceptualizes the 'tabeoto' (sounds produced when eating) of Calbee products as IP and creates music using these sounds.

Since the label's establishment, the first song, 'DAHA'*2, produced by the creator unit 'niKu' led by Chinozo, surpassed 600,000 views on its YouTube music video in just over a month after its release. The second song, 'Rururu!'*3, a collaboration between 'Rururu' and the Vocaloid P (Vocaloid Producer) 'Amala,' also recorded 500,000 music video views within a month of its release.

With the aim of further expanding the possibilities of 'tabeoto x music,' the song contest 'Jaga Record Award 2025,' a collaboration between TuneCore Japan and Calbee, was held from November 2025 to January 2026. This contest aimed to foster new creative opportunities for artists by broadly soliciting pop songs using the unique 'tabeoto' sound sources of Calbee products, such as 'paripi,' 'zakku,' and 'sakusaku.' *1 Release of 'Karuretto': https://www.calbee.co.jp/newsrelease/250417.php *2 Release of 'Jaga Record' establishment: https://www.calbee.co.jp/newsrelease/250430.php *3 'n

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Source: PR TIMES
Category: award

Calbee x TuneCore Japan Announce Winners of First Song Contest 'Jaga Record Award 2025'

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