Jaga Record's 3rd Release! 'Hansel and Gretel,' a Song Using Pizza Potato's Eating Sounds, Released on Tuesday, March 31, 2026 – Featuring Artist 'Pilaf Seijin' and Composed by 'Shin Sakiura'
Calbee has released 'Hansel and Gretel,' the third song from its music label 'Jaga Record,' on March 31, 2026. This track, created by Pilaf Seijin and composed by Shin Sakiura, uniquely incorporates the eating sounds of 'Pizza Potato,' exploring new possibilities in food and music.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 19:01
- 🔍 Collected: April 1, 2026 at 13:39 (18h 38m after Published)
- 🤖 AI Analyzed: April 22, 2026 at 00:56 (491h 16m after Collected)
Calbee Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director, President and CEO: Shin Ehara), in collaboration with Hakuhodo KEY3 Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Toshihiko Shigematsu) and blowout Inc. (Headquarters: Meguro-ku, Tokyo; Representative Director and President: Yuki Ichinomiya), launched "Jaga Record," a music label in April 2025 that delivers songs created from Calbee's unique eating sounds (Tabeoto). We are pleased to announce the release of its third song, 'Hansel and Gretel,' on Tuesday, March 31, 2026. This song was produced by 'Pilaf Seijin' in collaboration with music producer 'Shin Sakiura,' using the sounds of eating 'Pizza Potato.'
**Song URL**: https://linkco.re/a72f2GM6
**[Background]**
"Calbee Future Labo" has been utilizing various designs and iconic character IPs (intellectual properties) since 2023 to create goods, miscellaneous items, game items, NFTs, and more. As a result, Calbee's licensed products increased by approximately 80% in one year*1, expanding opportunities for customers to enjoy Calbee products beyond eating occasions. To further advance this initiative, in April 2025, we established the music label "Jaga Record*2," which treats Calbee product eating sounds (the sounds produced when eating) as IP and creates songs using these Tabeoto.
Since the label's establishment, the first song, "DAHA*3," produced by the creator unit "niKu" led by Chinozo, surpassed 600,000 YouTube music video views in just over a month after its release. The second song, "Rule-ru!*4," a collaboration between "Rururu" and Vocaloid P "Amala Ame," also recorded 500,000 music video views within a month of its release.
This third song, 'Hansel and Gretel,' is a rhythmic and pop track created by 'Pilaf Seijin' and 'Shin Sakiura' using the "Tabeoto" of "Pizza Potato" as sound material. 'Pilaf Seijin' is the youngest male hip-hop artist in history to perform a solo live concert at the Nippon Budokan. 'Shin Sakiura' received the Excellent Work Award at the 67th Japan Record Awards for 'Kakumei Dochu,' a song by 'Aina The End' for which he was involved in lyrics, composition, and arrangement. This song, which fuses their addictive sound design with the rich, crunchy sounds of "Pizza Potato," opens up new possibilities for food and music.
*1 "Callet" release: https://www.calbee.co.jp/newsrelease/250417.php
*2 "Jaga Record" establishment
**Song URL**: https://linkco.re/a72f2GM6
**[Background]**
"Calbee Future Labo" has been utilizing various designs and iconic character IPs (intellectual properties) since 2023 to create goods, miscellaneous items, game items, NFTs, and more. As a result, Calbee's licensed products increased by approximately 80% in one year*1, expanding opportunities for customers to enjoy Calbee products beyond eating occasions. To further advance this initiative, in April 2025, we established the music label "Jaga Record*2," which treats Calbee product eating sounds (the sounds produced when eating) as IP and creates songs using these Tabeoto.
Since the label's establishment, the first song, "DAHA*3," produced by the creator unit "niKu" led by Chinozo, surpassed 600,000 YouTube music video views in just over a month after its release. The second song, "Rule-ru!*4," a collaboration between "Rururu" and Vocaloid P "Amala Ame," also recorded 500,000 music video views within a month of its release.
This third song, 'Hansel and Gretel,' is a rhythmic and pop track created by 'Pilaf Seijin' and 'Shin Sakiura' using the "Tabeoto" of "Pizza Potato" as sound material. 'Pilaf Seijin' is the youngest male hip-hop artist in history to perform a solo live concert at the Nippon Budokan. 'Shin Sakiura' received the Excellent Work Award at the 67th Japan Record Awards for 'Kakumei Dochu,' a song by 'Aina The End' for which he was involved in lyrics, composition, and arrangement. This song, which fuses their addictive sound design with the rich, crunchy sounds of "Pizza Potato," opens up new possibilities for food and music.
*1 "Callet" release: https://www.calbee.co.jp/newsrelease/250417.php
*2 "Jaga Record" establishment