Calbee's "Fan With! Project" Fan Meeting, Participated by Over 1,000 Customers, Announced Again This Year!
Calbee will hold its "Fan With! Project" fan meetings across Japan again in fiscal year 2026. The first event will be a potato harvesting experience in Kumamoto Prefecture, a popular initiative that has seen over 1,000 cumulative participants.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 20:00
- 🔍 Collected: April 1, 2026 at 13:39 (17h 39m after Published)
- 🤖 AI Analyzed: April 22, 2026 at 01:34 (491h 55m after Collected)
Calbee Co., Ltd. (Head office: Chiyoda-ku, Tokyo; Representative Director, President & CEO: Makoto Ehara) will continue to hold its Calbee "Fan With! Project" throughout fiscal year 2026, following last year's success. This project involves interacting with fans at various locations such as Calbee Group's nationwide branches, factories, and potato fields. The first event will be a fan meeting featuring a potato harvesting experience in Kumamoto Prefecture on Saturday, May 23, 2026.
## Project Background
Since its founding in 1949, Calbee has launched numerous products such as "Kappa Ebisen," "Potato Chips," "Frugra®," and "Jagarico." With the desire to meet and deepen connections with fans who love Calbee products, Calbee launched its first nationwide fan meeting, "Fan With! Project," in 2024. It was held at 17 locations nationwide with approximately 600 fans participating. In fiscal year 2025, the company held its first collaborative fan meetings with group company "Calbee Potato" and other companies, and the final event on Saturday, March 21, 2026, was a fan meeting held in Hong Kong, its first overseas. Over the course of the project, a cumulative total of more than 1,000 fans and approximately 700 employees have interacted.
At the fiscal year 2025 fan meetings, an average satisfaction score of 4.93 out of 5 points was received in post-event surveys. Furthermore, the average amount spent on products after participating in the event increased by 153%*1 compared to before participation, making it an opportunity to raise customer interest in Calbee products. In addition, Calbee employees in factories and sales, who usually have limited contact with customers, interacted with fans, resulting in a high average employee motivation score of 4.8 out of 5 points.
Based on the results of fiscal year 2025, Calbee has decided to implement the "Fan With! Project" again in fiscal year 2026. Centered around fan meetings for the "Calbee Potato Chips" series, which celebrated its 50th anniversary in September 2025, approximately 14 events are planned to be held at factories, nationwide branches, group companies, and potato fields. It will start with a "potato harvesting experience" fan meeting in Kumamoto Prefecture on Saturday, May 23, 2026. On Sunday, May 31 of the same year, the group company "Calbee Kaitsuka Sweet Potato" will hold its first fan meeting*2.
Participation in the Calbee "Fan With! Project" is open for application through Calbee's smartphone app, "Calbee Ruby Program." Please look forward to interacting with Calbee employees and special events that can only be experienced through this project.
*1: Survey conducted via the smartphone app "Calbee Ruby Program," covering all Calbee products.
*2: Applications for Calbee Kaitsuka Sweet Potato's fan meeting will be accepted via a dedicated application form.
Special Website: https://www.calbee.co.jp/lbeeprogram/fanmeeting/
~Fan meetings available for application starting from Wednesday, April 1, 2026~
## Project Background
Since its founding in 1949, Calbee has launched numerous products such as "Kappa Ebisen," "Potato Chips," "Frugra®," and "Jagarico." With the desire to meet and deepen connections with fans who love Calbee products, Calbee launched its first nationwide fan meeting, "Fan With! Project," in 2024. It was held at 17 locations nationwide with approximately 600 fans participating. In fiscal year 2025, the company held its first collaborative fan meetings with group company "Calbee Potato" and other companies, and the final event on Saturday, March 21, 2026, was a fan meeting held in Hong Kong, its first overseas. Over the course of the project, a cumulative total of more than 1,000 fans and approximately 700 employees have interacted.
At the fiscal year 2025 fan meetings, an average satisfaction score of 4.93 out of 5 points was received in post-event surveys. Furthermore, the average amount spent on products after participating in the event increased by 153%*1 compared to before participation, making it an opportunity to raise customer interest in Calbee products. In addition, Calbee employees in factories and sales, who usually have limited contact with customers, interacted with fans, resulting in a high average employee motivation score of 4.8 out of 5 points.
Based on the results of fiscal year 2025, Calbee has decided to implement the "Fan With! Project" again in fiscal year 2026. Centered around fan meetings for the "Calbee Potato Chips" series, which celebrated its 50th anniversary in September 2025, approximately 14 events are planned to be held at factories, nationwide branches, group companies, and potato fields. It will start with a "potato harvesting experience" fan meeting in Kumamoto Prefecture on Saturday, May 23, 2026. On Sunday, May 31 of the same year, the group company "Calbee Kaitsuka Sweet Potato" will hold its first fan meeting*2.
Participation in the Calbee "Fan With! Project" is open for application through Calbee's smartphone app, "Calbee Ruby Program." Please look forward to interacting with Calbee employees and special events that can only be experienced through this project.
*1: Survey conducted via the smartphone app "Calbee Ruby Program," covering all Calbee products.
*2: Applications for Calbee Kaitsuka Sweet Potato's fan meeting will be accepted via a dedicated application form.
Special Website: https://www.calbee.co.jp/lbeeprogram/fanmeeting/
~Fan meetings available for application starting from Wednesday, April 1, 2026~