New Lineup for Regional 'Jagabee'! Chugoku/Shikoku Area Exclusive 'Jagabee Setouchi Lemon Flavor' & Okinawa Area Exclusive 'Jagabee Umakara Shima Togarashi Flavor'
Calbee will release two new regional 'Jagabee' flavors on April 6, 2026: 'Setouchi Lemon Flavor' limited to the Chugoku/Shikoku area, and 'Umakara Shima Togarashi Flavor' limited to Okinawa, expanding their souvenir lineup.
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- 📰 Published: March 30, 2026 at 23:00
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Calbee, Inc. (Headquarters: Chiyoda-ku, Tokyo, President and CEO: Makoto Ehara) will release two new flavors as a new lineup of regional 'Jagabee', a snack where you can enjoy the taste of potatoes and a unique texture. As a souvenir item, 'Jagabee Setouchi Lemon flavor' will be released from April 6, 2026 (Monday), and 'Jagabee Umakara Shima Togarashi flavor' will be released as an Okinawa area souvenir from April 6, 2026 (Monday).
* 100% Setouchi lemons are used for the lemon peel powder in 'Jagabee Setouchi Lemon flavor'.
* 'Jagabee Umakara Shima Togarashi flavor' uses Okinawa-grown Shima Togarashi as 0.03% Shima Togarashi powder.
## [Background of Release]
'Jagabee' is a snack that pays special attention to the taste of potatoes, using skin-on potatoes as they are, with a pleasant, unique crispy, crunchy, and fluffy texture. It's a popular brand launched in 2006, offering staple products like 'Light Salt', 'Butter Soy Sauce', and salt-free 'Plain', as well as various cut variations and flavors. We are proposing the exploration of new deliciousness and charm of potatoes.
Regional souvenir 'Jagabee' items are currently sold in 6 regions: Tohoku, Shinshu, Kanto, Tokai, Kinki, and Kyushu, featuring flavors that utilize regional characteristics. This time, we will add two items for the Chugoku/Shikoku area and the Okinawa area to the lineup. 'Jagabee Setouchi Lemon flavor' uses Setouchi lemons and is currently sold at Calbee Plus *1 and Calbee Marche *2, where the taste of the contents has received high praise from customers. Having received many joyful comments such as 'It was so delicious I searched for it' (excerpt), we are now releasing it as a souvenir for the Chugoku/Shikoku area. Also, the Okinawa area souvenir 'Jagabee Umakara Shima Togarashi flavor', released for the first time, uses Okinawa-grown Shima Togarashi, allowing you to enjoy a taste typical of Okinawan souvenirs.
*1 Calbee direct antenna shop *2 Calbee official online shop
## [Product Features]
'Jagabee Setouchi Lemon flavor'
* The refreshing scent and moderate acidity of Setouchi lemons enhance the umami of the potatoes, and by leaving a slight bitterness, it is finished with an authentic lemon flavor. Furthermore, the spicy kick of black pepper is added as an accent to realize an addictive taste that leaves you wanting more. It's a product that allows you to enjoy the refreshing feel typical of Setouchi and is recommended as a souvenir for the Chugoku/Shikoku area.
* The packaging features a design entirely covered with lemons on a vivid light blue background, conveying the refreshing lemon taste of Setouchi at a glance. It's a design with a sense of coolness that intuitively evokes the flavor of lemons.
* 100% Setouchi lemons are used for the lemon peel powder in 'Jagabee Setouchi Lemon flavor'.
* 'Jagabee Umakara Shima Togarashi flavor' uses Okinawa-grown Shima Togarashi as 0.03% Shima Togarashi powder.
## [Background of Release]
'Jagabee' is a snack that pays special attention to the taste of potatoes, using skin-on potatoes as they are, with a pleasant, unique crispy, crunchy, and fluffy texture. It's a popular brand launched in 2006, offering staple products like 'Light Salt', 'Butter Soy Sauce', and salt-free 'Plain', as well as various cut variations and flavors. We are proposing the exploration of new deliciousness and charm of potatoes.
Regional souvenir 'Jagabee' items are currently sold in 6 regions: Tohoku, Shinshu, Kanto, Tokai, Kinki, and Kyushu, featuring flavors that utilize regional characteristics. This time, we will add two items for the Chugoku/Shikoku area and the Okinawa area to the lineup. 'Jagabee Setouchi Lemon flavor' uses Setouchi lemons and is currently sold at Calbee Plus *1 and Calbee Marche *2, where the taste of the contents has received high praise from customers. Having received many joyful comments such as 'It was so delicious I searched for it' (excerpt), we are now releasing it as a souvenir for the Chugoku/Shikoku area. Also, the Okinawa area souvenir 'Jagabee Umakara Shima Togarashi flavor', released for the first time, uses Okinawa-grown Shima Togarashi, allowing you to enjoy a taste typical of Okinawan souvenirs.
*1 Calbee direct antenna shop *2 Calbee official online shop
## [Product Features]
'Jagabee Setouchi Lemon flavor'
* The refreshing scent and moderate acidity of Setouchi lemons enhance the umami of the potatoes, and by leaving a slight bitterness, it is finished with an authentic lemon flavor. Furthermore, the spicy kick of black pepper is added as an accent to realize an addictive taste that leaves you wanting more. It's a product that allows you to enjoy the refreshing feel typical of Setouchi and is recommended as a souvenir for the Chugoku/Shikoku area.
* The packaging features a design entirely covered with lemons on a vivid light blue background, conveying the refreshing lemon taste of Setouchi at a glance. It's a design with a sense of coolness that intuitively evokes the flavor of lemons.