New Project with 12 Professional Baseball Teams! 'Calbee Pro Baseball Chips Campaign' Changed to Offer Experiences Connecting Children with Baseball
Calbee, Inc. has revamped its long-running 'Pro Baseball Chips' campaign. Replacing the traditional 'Lucky Card,' customers can now use the 'Calbee Ruby Program' app to win experiences like game tickets and card sets, starting March 26, 2026.
📋 Article Processing Timeline
- 📰 Published: March 28, 2026 at 00:59
- 🔍 Collected: March 28, 2026 at 21:59 (20h 59m after Published)
- 🤖 AI Analyzed: April 15, 2026 at 04:05 (414h 6m after Collected)
Calbee, Inc. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Shin Ehara) has revised the mechanism for the 'Lucky Card' in its '2026 Pro Baseball Chips' (to be released April 27, 2026) and updated the application process to the 'Calbee Ruby Program.' Starting March 26, 2026, the campaign offers opportunities to win experiences that connect fans with professional baseball, such as game tickets and card sets. This is the first time since the inception of the product in 1973 that the Lucky Card has been replaced by an updated campaign.
FAQ
What replaced the Lucky Card?
An application campaign via the 'Calbee Ruby Program' smartphone app has been introduced.