Cainz's Golden Lager Beer Surpasses 300,000 Bottles Sold in One Month; Price Temporarily Reduced to ¥125 Per Bottle as a Token of Gratitude

Cainz Corporation (Headquarters: Honjo City, Saitama Prefecture; President & CEO: Masayuki Takaie) announced that its original beer, "Golden Lager Beer," launched at the end of April 2026, has achieved strong sales, surpassing 300,000 cumulative units sold within one month of its release.

In appreciation of customer support for the successful sales, the beer will be offered at a special limited-time price of ¥125 (tax included) per bottle (case of 24 bottles for ¥2,980) from Wednesday, July 1, 2026, to Monday, August 24, 2026.

Cainz operates under the brand concept of "Kurashi DIY," aiming to enrich daily life through creativity and innovation, offering valuable products and services at affordable prices every day.

With this philosophy in mind, and in anticipation of changes in the beer market environment due to the revision of the Liquor Tax Act in October 2026, Cainz focused on evolving consumer needs and launched "Golden Lager Beer" at the end of April 2026 for ¥138 per bottle. Its crisp taste, smooth finish, and remarkably low price have garnered support, leading to rapid sales expansion.

This limited-time price reduction aims to further broaden options for enjoying the beer casually in daily life and to serve as an incentive for new purchase experiences.

Sales Overview

Product

Golden Lager Beer, 330ml

Price (Tax Included)

1 Bottle: Regular Price ¥138 → Limited-Time Price ¥125

6-Bottle Pack: Regular Price ¥828 → Limited-Time Price ¥748

24-Bottle Case: Regular Price ¥3,280 → Limited-Time Price ¥2,980

Period

Wednesday, July 1, 2026 – Monday, August 24, 2026

Sales Locations

All Cainz stores nationwide and the official Cainz online shop

*Availability may vary at some stores.

URL

https://www.cainz.com/contents/household-supplies/kogane.html

<About Cainz>

Cainz Corporation is a home improvement chain with 266 stores in 29 prefectures.

Under the brand concept of "Kurashi DIY," we develop valuable products and services that enrich daily life and offer them at affordable prices every day. Through our stores, which embody Kindness and innovative ideas, we strive to make the daily lives of our customers, their families, and their communities enjoyable, delivering on our promise to customers: "Kurashi ni, rarara."

https://www.cainz.co.jp/