Salon-Quality Beauty Innerwear Brand "peu a beaute" Announces 2026 SUMMER COLLECTION

peu a beaute, a beauty-focused innerwear brand developed by salon-quality beauty innerwear manufacturer Caddireat Innovation Co., Ltd. (Headquarters: Chuo-ku, Tokyo; CEO: Tomo Koizumi; https://www.caddireat.com), offers innerwear that balances beauty and functionality, crafted with high-quality materials and artisan techniques.

We emphasize facing one's own body and nurturing beauty through one's own will, rather than seeking external validation, by wearing our products. Furthermore, by luxuriously using Photonic Fiber, which radiates far-infrared rays using body heat, it supports improved blood circulation, reduced swelling, and measures against cold, thereby enabling users to "awaken" their own beauty through shaping and other means.

Announcing the "2026 SUMMER COLLECTION" as a new proposal for this summer.

As new items for the summer season, "Fit Camisole (with cups)" and "Fit Shorts" will be released in June, followed by the summer new item "Cool Touch Arm Covers" on July 1st.

Basic innerwear that stays with you regardless of the season, and seasonal items that complement your summer lifestyle. peu a beaute proposes inner care that supports "autonomous beauty" throughout the year.

New Products: "Fit Camisole (with cups) & Fit Shorts"

"Fit Camisole (with cups) & Fit Shorts" are new daily innerwear that combine a comfortable, stress-free fit with a beautiful silhouette.

Not just "wear them because they're comfortable,"

But "choose them to spend your days beautifully."

We propose this as a new basic.

Fit Camisole (with cups) - Price: 20,900 yen (tax included) - Colors: White / Black - Sizes: S, M, L, LL

Fit Shorts - Price: 7,700 yen (tax included) - Color: Black - Sizes: S, M, L, LL, 3L Country of Origin: MADE IN JAPAN

Sales: Authorized salons

"Cool Touch Arm Covers" Released July 1st

This summer-only item focuses not only on UV protection but also on preventing coldness caused by air conditioning.

Adopting a cool-touch material, it achieves a refreshing feel and comfortable wear.

It comfortably supports your summer daily life, whether you're out and about, at the office, or during commutes.

Cool Touch Arm Covers - Release Date: July 1, 2026 - Price: 10,450 yen (tax included)

Make "Autonomous Beauty" a 365-day habit.

The brand concept advocated by peu a beaute is "Autonomous Beauty."

Not just for special occasions, but the accumulation of daily efforts creates future beauty.

peu a beaute will continue to propose products that support each individual's beauty while adapting to seasons and lifestyles.

Caddireat Innovation Company Overview

We are a company that creates beauty innovation together with our customers. To achieve this, we aim for "salon staff to genuinely love our products." By experiencing and being convinced of the product's benefits, they come to "love" it. We are passionately committed to product development to make this happen. Our products have won the "BEST BEAUTY ITEM" award from "Aesthetic Communication," a specialized magazine for salon owners, for five consecutive years as "products that have contributed to store sales over the past year," achieving Hall of Fame status.

Company Name: Caddireat Innovation Co., Ltd. Business Activities: Manufacturing and sales of cosmetics and beauty innerwear Official Website: https://www.caddireat.com/ Inquiries: https://www.caddireat.com/contact/