Caddireat Innovation Launches B2C Brand 'CHERA' and Debuts at Interior Lifestyle Tokyo
Caddireat Innovation Co., Ltd., known for its professional-grade 'peu a beaute' innerwear, is launching a new B2C brand, 'CHERA by peu a beaute.' The company will debut the brand at the 34th Interior Lifestyle Tokyo exhibition in June 2026, featuring its first product, 'Night Care Socks,' set for release in July.
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- 📰 Published: June 3, 2026 at 18:00
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Caddireat Innovation Co., Ltd. (Headquarters: Chuo-ku, Tokyo; CEO: Tomohiro Koizumi; https://www.caddireat.com), the manufacturer of salon-quality beauty innerwear 'peu a beaute,' announced that it will exhibit for the first time at the 34th Interior Lifestyle Tokyo in June 2026 under its new brand, 'CHERA (シェラ) by peu a beaute.'
CHERA is a B2C brand created to bring the quality developed through 'peu a beaute,' which has addressed the beauty and swelling concerns of over 2.5 million people over the past decade, to the general consumer market.
At the venue, the company will showcase its first product, 'Night Care Socks,' scheduled for launch in July 2026.
The 'Night Care Socks' being showcased are a new concept in night-care items designed to turn sleeping time into 'time to cultivate beauty.'
Focusing on compression design, comfort, and the use of KODENSHI® fiber, the product was developed as a 'sustainable beauty habit' that can be effortlessly incorporated into daily life.
It is attracting attention not only from beauty-conscious consumers but also from the lifestyle and wellness markets.
This exhibition marks Caddireat Innovation's first major step into the B2C market. Leveraging the brand strength and product development capabilities cultivated in the B2B market, the company aims to create new customer touchpoints in the lifestyle, gift, and wellness sectors.
Exhibition Overview
Exhibition Name: Interior Lifestyle Tokyo (34th Edition)
Zone: BEAUTY
Booth Number: W2-A008
Venue: Tokyo Big Sight
CHERA has launched an official Instagram account to share the brand's vision and information on new products. Updates on launch details and advance information will be provided as they become available.
About Caddireat Innovation
We are a company that creates beauty innovations together with our customers. To achieve this, we put immense passion into product development so that 'salon staff will truly love the product,' realize its value, and be convinced by its benefits. Our products have received the 'BEST BEAUTY ITEM' award from the professional journal 'Esthetic Tsushin' for five consecutive years, earning us a spot in the Hall of Fame.
CHERA is a B2C brand created to bring the quality developed through 'peu a beaute,' which has addressed the beauty and swelling concerns of over 2.5 million people over the past decade, to the general consumer market.
At the venue, the company will showcase its first product, 'Night Care Socks,' scheduled for launch in July 2026.
The 'Night Care Socks' being showcased are a new concept in night-care items designed to turn sleeping time into 'time to cultivate beauty.'
Focusing on compression design, comfort, and the use of KODENSHI® fiber, the product was developed as a 'sustainable beauty habit' that can be effortlessly incorporated into daily life.
It is attracting attention not only from beauty-conscious consumers but also from the lifestyle and wellness markets.
This exhibition marks Caddireat Innovation's first major step into the B2C market. Leveraging the brand strength and product development capabilities cultivated in the B2B market, the company aims to create new customer touchpoints in the lifestyle, gift, and wellness sectors.
Exhibition Overview
Exhibition Name: Interior Lifestyle Tokyo (34th Edition)
Zone: BEAUTY
Booth Number: W2-A008
Venue: Tokyo Big Sight
CHERA has launched an official Instagram account to share the brand's vision and information on new products. Updates on launch details and advance information will be provided as they become available.
About Caddireat Innovation
We are a company that creates beauty innovations together with our customers. To achieve this, we put immense passion into product development so that 'salon staff will truly love the product,' realize its value, and be convinced by its benefits. Our products have received the 'BEST BEAUTY ITEM' award from the professional journal 'Esthetic Tsushin' for five consecutive years, earning us a spot in the Hall of Fame.
FAQ
What is CHERA by peu a beaute?
It is the first BtoC brand launched by Cadelite Innovation Co., Ltd., which operates peu a beaute.
What product will CHERA showcase at the 34th Interior Lifestyle event?
The first product, 'Night Care Socks,' is scheduled to launch in July 2026.
What are the features of Night Care Socks?
They are designed with compression, comfort, and photonic material to transform sleep time into beauty-enhancing time.
What is the purpose of this exhibition?
The purpose is to create new customer touchpoints in the lifestyle, gift, and wellness markets as a first step into the BtoC market.
What are the strengths of Cadelite Innovation Co., Ltd.?
The company has a track record of addressing beauty and swelling issues for over 2.5 million people over 10 years and has been inducted into the hall of fame with five consecutive awards from the Esthetic Communication Awards.