2026 Ad Fraud Survey: 40% of Ad Managers Hesitate to Take Action Due to Apparent CPA Worsening

Cacco Inc. conducted a survey of 400 digital advertising professionals regarding ad fraud. The results revealed that while 75.8% are aware of the term, 39.0% hesitate to implement anti-fraud measures because excluding fraudulent clicks would lead to an apparent increase in Cost Per Acquisition (CPA), potentially lowering their internal performance evaluations. About 80% of victims reported losing 1% to 20% of their ad spend. Cacco emphasizes the need for true ROI over superficial results and has launched its 'X-log' service to address these structural risks.