C-United Co., Ltd. (Headquarters: Minato-ku, Tokyo; President & CEO: Yuki Tomonari), part of the Kolowide Group, announces the limited release of the '40th Anniversary Black Cat Summer Bag 2026' at all Cafe Verocchio stores nationwide and on the official online store. In-store sales begin Thursday, July 2, 2026, while online sales start at 8:00 PM on the same day.
▪ Sold out in 5 minutes on online store!
A limited retro POP-style summer bag to celebrate the 40th anniversary
This year, as Cafe Verocchio celebrates its 40th anniversary, the design theme is 'a black cat traveling through 40 years of history,' featuring a vibrant retro POP style reminiscent of the 1980s, when the brand was founded. Under a nostalgic and playful concept, the collection includes practical summer items perfect for the warm season.
Last year’s 'Black Cat Summer Bag 2025' was also highly acclaimed, with the limited-color version selling out within just 5 minutes of its online launch, demonstrating strong customer enthusiasm.
For this milestone 40th anniversary, Cafe Verocchio offers a special summer bag set featuring three practical summer-use items and three food menu exchange tickets. The set includes the 'Black Cat Paper-Woven Bag,' known for its lightness and natural texture; the first-ever 'Black Cat Straw Tumbler,' offering different views depending on the drink; and the 'Black Cat Face Towel,' ideal for hot and humid days.
Celebrate this summer with a special bag filled with gratitude for 40 years of support, and enjoy delightful moments with the beloved black cat.
▪ The 'Black Cat Paper-Woven Bag' – A summer-exclusive, anniversary-limited tote combining natural texture and practicality
The 'Black Cat Paper-Woven Bag' is a summer-appropriate item crafted from artisanal paper, a natural material, offering lightness and a natural texture. Available in three colors: Marine Blue for a refreshing look, Sand Beige to evoke seasonal warmth, and Midnight Black (※), which blends easily into any outfit. These everyday-friendly colors make the bag suitable for a wide range of occasions.
The bag is designed larger than previous summer bags, with enough space to neatly fit A4-sized items—ideal for summer outings when carrying more items. Thoughtful details include an inner pocket for organizing small items and a magnetic snap closure that keeps contents discreet. The tag features a black cat playing at the beach along with a special '40th Anniversary' message, expressing Cafe Verocchio’s signature playfulness and the exclusivity of this anniversary year. This highly practical tote is perfect not only for daily use but also for leisure and travel.
※ Midnight Black is available exclusively on the online store.
▲ Marine Blue ▲ Sand Beige ▲ Midnight Black
▪ Highly anticipated by fans: The 'Black Cat Straw Tumbler' that changes scenery with your drink
This two-layer tumbler features a playful design depicting a black cat driving through the 40-year history of Cafe Verocchio. After receiving numerous requests for a tumbler release, the company is finally launching this special item to commemorate the 40th anniversary. The illustration includes iconic motifs from the brand’s history, such as 'Coffee Shop Shanoir' and 'Cafe Verocchio' stores, creating a nostalgic journey through 40 years alongside the black cat.
The highlight of this item is its ability to display different visuals depending on the drink inside. When filled with tea, it reveals a warm sunset-like scene; when filled with coffee, it transforms into a night sky illuminated by fireworks. This dynamic design captures the changing moods of a summer day. Customers can enjoy discovering their favorite view with different beverages.
The tumbler features a double-wall structure that reduces condensation and slows ice melting, making it comfortable for study or work breaks. It also includes a cute black cat straw marker that attaches to the straw—depicting the cat enjoying an iced coffee with a straw on its head—adding fun to your drink time. Combining cuteness and functionality, this is a truly special 40th-anniversary item.
▪ A summer essential: The 'Black Cat Face Towel' featuring two iconic stores from the brand’s journey
This illustrated face towel features a black cat enjoying the famous 'Big Parfait' from 'Kohi-kan Shanoir,' Cafe Verocchio’s predecessor, and another savoring 'Coffee Jelly' at a Cafe Verocchio store. The depicted stores are inspired by 'Coffee Shop Shanoir,' the brand’s first self-service store opened in Yoyogi, Tokyo in 1986, and the modern-designed Ginza Miyuki-dori store of Cafe Verocchio. By featuring these two landmark stores, the design reflects the brand’s 40-year evolution. The 'Big Parfait' is illustrated at approximately 30cm in height—about the same size as the black cat.
Based on interviews with long-time employees, the design faithfully recreates the iconic dessert’s characteristics. Packed with 40th-anniversary nostalgia and whimsy, this towel is compact, easy to carry, and perfect for sports, outdoor activities, and other active summer occasions.
▪ Anniversary book-style food exchange tickets—redeemable for popular menu items worth up to ¥1,660
The set includes three food menu exchange tickets, allowing customers to choose one item each from 'Freshly Baked Dog Sandwich,' 'Sandwich,' and 'Pasta.' Depending on selection, the total value can reach up to ¥1,660. In response to customer feedback such as 'the designs are so cute, I hate to use them,' the tickets have been upgraded this year to an 'Anniversary Book' format. Even after redemption, customers can keep and enjoy the booklet, which features the brand’s history and the black cat’s world. This special book serves both as a redemption tool and a commemorative keepsake.
※ Applies to individual menu items only.
▪ 40th Anniversary Black Cat Summer Bag 2026 Overview
・Price: ¥4,980 (tax included)
・Contents:
Black Cat Paper-Woven Bag (approx. 35cm width × 36cm height; handle length: approx. 20cm)
① Choose one color: Marine Blue, Sand Beige, or Midnight Black
※ Midnight Black is available exclusively on the online store.
② Black Cat Straw Tumbler (with straw marker)
(Capacity: approx. 450ml; top diameter: approx. 10cm (lid) × height
FACT BOX
- Source: PR TIMES
- Category: New Product