Condensing Know-how from 300,000 Production Projects! Creators Match Launches Practical Training Program to Eliminate 'Personalization and Rework' in the Field
Creators Match Co., Ltd. has launched the 'Creative Production Process Improvement Training Program'. Based on 20 years of experience producing 300,000 items, it helps companies resolve workflow personalization and unnecessary rework in creative in-housing, aiming for organizational building that directly links to marketing results.
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Creators Match Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Keiju Go), which supports the DX of creative production and human resource development from multiple angles centered on its proprietary production management system and one of the largest networks in Japan, will launch the "Creative Production Process Improvement Training Program" to fundamentally solve challenges in corporate creative production.
This program condenses the unique know-how our company has cultivated through the production of a total of 300,000 items over 20 years. It aims to eliminate "personalization" and "unnecessary rework" that have become normalized in production environments, supporting the creation of organizations that directly contribute to marketing outcomes.
Workshop Image
■ Background: The "Creative Literacy Gap" Accompanied by the Advancement of In-Housing
In recent years, while more companies are moving towards bringing creative production in-house, challenges rooted in systems rather than mere skills have become increasingly serious on the front lines.
- Requirements definitions are ambiguous, causing instructions to creators to be "vague," leading to misunderstood intentions.
- The intention behind feedback is unclear, resulting in an endless cycle of revisions.
- The production process varies from person to person, preventing the accumulation of know-how.
These challenges can be resolved by building a "common language" and a "production process (workflow)" to properly articulate and organize production policies and revision instructions.
■ Two Key Features of the Training Program
This program is not just about acquiring knowledge; it is a [fully face-to-face] training that emphasizes "practical application" that can be immediately utilized in the field.
*Flexible consultation for customized online formats is available according to the number of participants and the implementation environment.
1. A "Field-Oriented" Curriculum Based on 300,000 Production Track Records
We have systematized real-world business improvement know-how cultivated on the front lines for 20 years. Based not only on success stories but also on common failure patterns, we teach how to build a lean workflow.
2. Implementation of "Workshops" to Equalize Literacy
Through face-to-face workshops, we raise the overall creative literacy of the entire team.
[Curriculum Implementation Example]
◇ Curriculum 01_How to Create a Creative Brief (Production Requirements Definition Document)
You will understand how to think about and summarize the "information that must be communicated" to enhance advertising effectiveness. You will learn methods to increase the resolution of information transmission to partner companies and internal creators, dramatically improving the quality of output.
We will propose the necessary training program to solve your company's challenges.
- Implementation format: Face-to-face (fully real-world event)
- Duration: 1 session (6 hours total) / Lecture: 2 hours, Workshop: 4 hours
- Recommended capacity: 4 to 20 people
- Training fee: 80,000 yen (excluding tax) per participant
*For other lineup details, please contact us.
■ Target Audience: All Professions Involved in Creative Work
We recommend that this program be taken by teams, including not only production staff but also those who request and manage production. Taking the course as a whole team creates a common language, enabling smoother collaboration.
- Marketing & Sales Promotion Staff:
Those who want to learn accurate requirements definition and how to provide feedback that conveys intent.
- Production Directors & Designers:
Those who want to eliminate personalization and increase production efficiency as a team.
- Sales & Planning Staff:
Those who want to improve the accuracy of proposals to clients and the speed of communication to the production side.
■ Introduction Flow
Inquiry: Hearing your current sense of challenges and preferred timing for training.
Inventory of Current Challenges: Identifying and visualizing bottlenecks in the production flow.
Program Proposal: Proposing the optimal curriculum and estimate tailored to your challenges.
Contract: Finalizing the schedule and signing the contract.
Training Implementation: Workshop-style training in a fully face-to-face format.
Review: Confirming proficiency levels through questionnaires.
■ Future Outlook
Through this program, Creators Match Co., Ltd. aims for "structural reform of the production field" that goes beyond mere skill enhancement. While digitalization has advanced rapidly in recent years, the increase in communication costs at production sites is a challenge faced by many companies. By widely providing the know-how of "systematization" cultivated through over 300,000 production items, we will build an environment where both creators and clients can demonstrate high performance, contributing to the productivity improvement of the entire Japanese creative industry.
■ thinc Learning (Creative Production Process Improvement Training Program)
For more details, please contact us here.
■ About Creators Match Co., Ltd.
Representative: Representative Director Keiju Go
Location: Dai-Tokyo Building 8F, 2-6-10 Higashi-Shimbashi, Minato-ku, Tokyo
Established: August 1, 2007
Capital: 100,000,000 yen
Business Description: Platform business "thinc" / Advertising production & site operation
This program condenses the unique know-how our company has cultivated through the production of a total of 300,000 items over 20 years. It aims to eliminate "personalization" and "unnecessary rework" that have become normalized in production environments, supporting the creation of organizations that directly contribute to marketing outcomes.
Workshop Image
■ Background: The "Creative Literacy Gap" Accompanied by the Advancement of In-Housing
In recent years, while more companies are moving towards bringing creative production in-house, challenges rooted in systems rather than mere skills have become increasingly serious on the front lines.
- Requirements definitions are ambiguous, causing instructions to creators to be "vague," leading to misunderstood intentions.
- The intention behind feedback is unclear, resulting in an endless cycle of revisions.
- The production process varies from person to person, preventing the accumulation of know-how.
These challenges can be resolved by building a "common language" and a "production process (workflow)" to properly articulate and organize production policies and revision instructions.
■ Two Key Features of the Training Program
This program is not just about acquiring knowledge; it is a [fully face-to-face] training that emphasizes "practical application" that can be immediately utilized in the field.
*Flexible consultation for customized online formats is available according to the number of participants and the implementation environment.
1. A "Field-Oriented" Curriculum Based on 300,000 Production Track Records
We have systematized real-world business improvement know-how cultivated on the front lines for 20 years. Based not only on success stories but also on common failure patterns, we teach how to build a lean workflow.
2. Implementation of "Workshops" to Equalize Literacy
Through face-to-face workshops, we raise the overall creative literacy of the entire team.
[Curriculum Implementation Example]
◇ Curriculum 01_How to Create a Creative Brief (Production Requirements Definition Document)
You will understand how to think about and summarize the "information that must be communicated" to enhance advertising effectiveness. You will learn methods to increase the resolution of information transmission to partner companies and internal creators, dramatically improving the quality of output.
We will propose the necessary training program to solve your company's challenges.
- Implementation format: Face-to-face (fully real-world event)
- Duration: 1 session (6 hours total) / Lecture: 2 hours, Workshop: 4 hours
- Recommended capacity: 4 to 20 people
- Training fee: 80,000 yen (excluding tax) per participant
*For other lineup details, please contact us.
■ Target Audience: All Professions Involved in Creative Work
We recommend that this program be taken by teams, including not only production staff but also those who request and manage production. Taking the course as a whole team creates a common language, enabling smoother collaboration.
- Marketing & Sales Promotion Staff:
Those who want to learn accurate requirements definition and how to provide feedback that conveys intent.
- Production Directors & Designers:
Those who want to eliminate personalization and increase production efficiency as a team.
- Sales & Planning Staff:
Those who want to improve the accuracy of proposals to clients and the speed of communication to the production side.
■ Introduction Flow
Inquiry: Hearing your current sense of challenges and preferred timing for training.
Inventory of Current Challenges: Identifying and visualizing bottlenecks in the production flow.
Program Proposal: Proposing the optimal curriculum and estimate tailored to your challenges.
Contract: Finalizing the schedule and signing the contract.
Training Implementation: Workshop-style training in a fully face-to-face format.
Review: Confirming proficiency levels through questionnaires.
■ Future Outlook
Through this program, Creators Match Co., Ltd. aims for "structural reform of the production field" that goes beyond mere skill enhancement. While digitalization has advanced rapidly in recent years, the increase in communication costs at production sites is a challenge faced by many companies. By widely providing the know-how of "systematization" cultivated through over 300,000 production items, we will build an environment where both creators and clients can demonstrate high performance, contributing to the productivity improvement of the entire Japanese creative industry.
■ thinc Learning (Creative Production Process Improvement Training Program)
For more details, please contact us here.
■ About Creators Match Co., Ltd.
Representative: Representative Director Keiju Go
Location: Dai-Tokyo Building 8F, 2-6-10 Higashi-Shimbashi, Minato-ku, Tokyo
Established: August 1, 2007
Capital: 100,000,000 yen
Business Description: Platform business "thinc" / Advertising production & site operation