“Regional Design Factory Tottori” Aiming to Solve Local Issues Will Hold a Presentation Ceremony for PR Posters “Promoting Collaboration Between Tottori Companies and Local Creators”!

Creators Match Co., Ltd. (Headquarters: Minato-ku, Tokyo; CEO: Keiju Go), which proposes new ways of working for creators through the development of professional human resources, has been working on the "Regional Design Factory Tottori" since June 2025, sponsored by the "Rethink PROJECT," a community contribution activity conducted by JT with its partners. To address the challenges faced by Tottori Prefecture, local creators have produced posters and flyers aimed at "promoting collaboration between companies in Tottori Prefecture and local creators."

With the completion of the work, a presentation ceremony from the local creators to Tottori Prefecture will be held at the Tottori Prefectural Government Office on Friday, April 10.

The theme is "Promoting collaboration between companies in Tottori Prefecture and local creators"! Production of a poster to encourage collaboration between local companies and creators

The theme of "Regional Design Factory Tottori" is "Promoting collaboration between companies in Tottori Prefecture and local creators."

Tottori Prefecture aims to become a "hub for the digital content industry" and is undertaking initiatives to make the region a place where local creators can learn from each other. It also aims to clarify the individuality and activities of local creators, creating a region where local companies and creators can easily collaborate. In producing the work, local creators and prefectural officials discussed how to communicate the existence of creators to companies within Tottori.

Four creators from Tottori Prefecture collaborated and, through "Rethink (= thinking from a different perspective)," derived the concept of "Rethinking the relationship between companies and creators."

The work expresses the creation of overall vibrancy in the town by focusing on the value and energy generated when creators of all kinds—design, illustration, video, music, architecture, etc.—are present in the city and engage with local industries by leveraging their respective strengths. It represents Tottori's companies and creators working together as partners to liven up the region, enjoying themselves while competing and improving together.

〈Presentation Ceremony of Completed Works〉

Date: Friday, April 10, 1:50 PM - 2:10 PM

Location: Tottori Prefectural Government Office, 4th Reception Room (Main Building, 3rd Floor)

Participants: Governor Hirai of Tottori Prefecture, local creators, and others (planned)

〈Planned Usage Locations〉

・Publication on the Tottori Prefecture official website "Tori-net"

・Posters: Displayed in public facilities within Tottori Prefecture

・Flyers: Distributed at public facilities within Tottori Prefecture and to related organizations

〈Introduction of Participating Creators (in no particular order)〉

Ayami Sakaue WEB/Graphic Designer Experienced in hotel front desk operations, restaurant hall staff, sales, and corporate PR. Currently active as a freelance WEB/Graphic Designer. Besides design work, she is also involved in projects hosted by Tottori Prefecture and the management of local communities.

Maika Azuma Illustrator After experiencing cultural facility management and working as a designer for a stationery manufacturer, she is now a freelance illustrator. She excels at depicting friendly characters and detailed illustrations that evoke a sense of story. She has worked on illustrations for magazines and books for a wide range of age groups, from children's magazines to puzzle magazines for adults. She has multiple achievements in character design for capsule toys and amusement products.

Sumire Hagiwara Designer/Illustrator Born in Tokyo in 1990. After graduating from Musashino Art University's Department of Scenography, Display and Fashion Design and being involved in branding and design work, she started her career as a freelance designer/illustrator. She moved to Tottori Prefecture in 2020. A mother of one child. Official Website: https://pinponnya.com

Yuko Miyashita Web Designer Moved to Tokyo for higher education and learned the basics of design and printing at a foreign-owned printing company. Returned to Tottori after getting married and having a child, then became independent after studying web design, video production, and digital marketing. In 2022, she worked in PR and sales for her husband's bakery, Bake Shop Kozoropp. Since 2023, she has been involved in community development as a village support staff member, acting as a consultant for residents' concerns and a supporter for their challenges. She holds courses for beginners on digital devices and tools, such as smartphone workshops, Canva utilization courses, and ChatGPT courses, throughout the town.

About "Rethink Creator PROJECT" Regional Design Factory

The "Regional Design Factory," which has been implemented since 2022, aims to solve local challenges with the power of creativity, together with creators who have experience participating in seminars and contests and who have a "love for their hometown" and a "passion for regional revitalization." In 2025, focusing on areas that requested it after seminars were held, we are currently creating creative works, mainly posters, to solve regional issues in cooperation with Tottori Prefecture, Okayama City in Okayama Prefecture, and Matsuyama City in Ehime Prefecture.

About "Rethink Creator PROJECT"

This is a project that aims to produce "Rethink Creators"—personnel who can think from a different perspective (Rethink), shape their thoughts (Creative), and communicate them—through a curriculum provided by Creators Match Co., Ltd. [workshop-style seminars / idea-focused contests / production activities in collaboration with municipalities], and is implemented with the sponsorship of the Rethink PROJECT. The project aims to realize regional revitalization by creating Rethink Creators in various parts of Japan and having them solve local issues as a resource for local industries, embodying a "local production for local consumption of creators." The philosophy of the "Rethink Creator PROJECT" embodies that of the "Rethink PROJECT," and through this shared sentiment, we are continuing our efforts in fiscal year 2025.

〈Sponsor〉 About Rethink PROJECT

Rethink PROJECT is a general term for community contribution activities conducted by JT with its partners. For a more fulfilling and better tomorrow, we will address various community issues using unprecedented perspectives and ways of thinking with the keyword "Rethink." For project details, please see the official online page below. Rethink PROJECT website: https://www.rethink-pjt.jp/