Creators Match Inc. (Representative Director: Keiju Go, Headquarters: Minato-ku, Tokyo), which operates creative-related services across three areas—education, production, and development—in the advertising industry with the mission of "creating a society where creators can shine," has published an interview article (serialized project) with reggae DJ RUEED on its media platform, "thinc Journal." thinc Journal is a media that delivers hints to help freelance creators nationwide build their careers by disseminating information about creators and creative works that aim to solve regional issues and energize local communities.

RUEED / Mastermind CEO, Reggae Deejay

RUEED, a reggae deejay with over 20 years of experience since picking up the microphone at age 15, has expanded his activities from his hometown of Yokosuka, Kanagawa Prefecture, to Tokyo, and even to Jamaica, the home of reggae. In 2023, marking his 20th anniversary, he took on the challenge of holding an outdoor music festival, 'Yokosuka Reggae Bash,' in his hometown. The concept of this event, which continues to be held, is "sowing seeds for the future." We interviewed RUEED about his journey and his thoughts on the "seeds" he continues to sow in his hometown.

We hope this will serve as an inspiration and motivation for your creative endeavors.

[Click here for the serialized articles]

1) Sowing Seeds for the Future with Reggae

RUEED's encounter with reggae began with a live ticket he received from his older brother. After the live performance, he became deeply involved in hip-hop, but gradually shifted to the world of reggae due to the influence of those around him. He started writing and composing his own music, saying, "I can do it even without money." He began his career as a musician at age 15. We interviewed RUEED, who has over 20 years of experience in his mid-30s, reflecting on his musical life and his mindset as a creator.

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2) Sowing Seeds for the Future with Reggae

In 2019, RUEED launched his independent label 'Mastermind,' expanding the scope of his expressive activities. In 2023, marking his 20th anniversary, he launched Yokosuka Reggae Bash with the desire to "do something in his hometown" and "spread reggae again." Since then, this annual festival has become a lively place "full of love," attracting many visitors. We asked him about the thoughts behind the concept of "sowing seeds for the future" and his future prospects.

Scheduled for publication on April 9, 2026

Please take a look.

About RUEED

Mastermind CEO, Reggae Deejay

Born in Yokosuka City, Kanagawa Prefecture in 1988. He is a reggae deejay and CEO of Mastermind. He started his career at age 15 and won the "Road to Yokohama Reggae Festival" in 2007 at the youngest age of 18. Since his debut work 'NEW FOUNDATION,' he has released numerous works, solidifying his position as a leading artist in the scene.

In 2018, he became independent and established a new label, "Mastermind." His albums 'Q' and 'K,' released in 2020, both topped the iTunes reggae charts, and he successfully held online live performances and national tours even during the COVID-19 pandemic.

He transcends genres, appearing as a guest artist on the B.League official theme song, performing at the "New Year Rock Festival" for two consecutive years, and engaging in acting. In a turbulent era, he continues to captivate listeners with his unique worldview and message.

URL: https://rueed.jp/

Yokosuka Reggae Bash: yokosukareggaebash.com *Coming soon

About thinc Journal

thinc Journal is a media that disseminates information about creators and creative works that aim to solve regional issues and energize local communities. We focus on "people and things" and spotlight creators active in various regions, providing information to help freelance creators nationwide build their careers. Many talented creators are active across the country. However, unlike advertisements for major companies, their work has often struggled to gain widespread attention because the user base is not "Mass." In recent years, as user communication increasingly idealizes a one-to-one format, local creative works in various regions and communities have finally begun to attract attention. Since its establishment, Creators Match has aimed for "local production for local consumption of creativity" and has expanded its creator network nationwide. We will shine a spotlight from our unique perspective, having observed regional creativity.

URL: https://thinc-journal.c-m.co.jp/

Operator: Creators Match Inc.

Representative Director: Keiju Go

Location: Dai-Tokyo Building 8F, 2-6-10 Higashi-Shinbashi, Minato-ku, Tokyo

Established: August 1, 2007

Capital: 100,000,000 JPY

Business Activities: Platform business "thinc" / Advertising production and site operation business / AdFlow business

URL: http://c-m.co.jp/

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  • Source: PR TIMES
  • Category: News