Aiming to Solve Regional Issues: 'Regional Design Factory Tottori' to Hold a Presentation Ceremony for PR Posters 'Promoting Collaboration Between Tottori Companies and Local Creators'!

The 'Rethink Creator PROJECT', organized by Creators Match Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Keiju Kure; hereinafter 'Creators Match'), which proposes new ways of working for creators through the development of professional human resources, has been working on the 'Regional Design Factory Tottori' since June 2025 under the sponsorship of the 'Rethink PROJECT', a community contribution activity conducted by JT with its partners. To solve issues faced by Tottori Prefecture, local creators have produced posters and flyers aimed at 'promoting collaboration between Tottori companies and local creators'. With the completion of the works, a presentation ceremony from the local creators to Tottori Prefecture will be held at the Tottori Prefectural Office on Friday, April 10. [Poster 'Let's do it together, in this town.'] ■ Theme is 'Promoting Collaboration Between Tottori Companies and Local Creators'! Produced a poster to promote collaboration between local companies and creators. The theme of 'Regional Design Factory Tottori' is 'Promoting collaboration between Tottori companies and local creators' in Tottori Prefecture. Tottori Prefecture has set a goal to become a 'hub for the digital content industry' and is implementing initiatives to make the region a place where local creators can work hard together and improve their skills. In addition, it aims to clarify the individuality and activities of local creators and become a region where local companies and creators can easily collaborate. In producing the materials, local creators and relevant prefectural officials discussed how to convey the existence of creators to companies within Tottori Prefecture. Four creators in Tottori Prefecture collaborated, and the concept derived through 'Rethink (thinking from a different perspective)' was 'Rethink the relationship between companies and creators'. It expresses the bustle of the entire town by focusing on the value and energy created by the presence of various creators—such as design, illustration, video, music, and architecture—in the town, and by having them leverage their respective strengths to engage with local industries. It depicts Tottori companies and creators enjoying themselves while working hard together as partners to liven up the region. Date: Friday, April 10, 13:50-14:10 Location: Tottori Prefectural Office, 4th Reception Room (Main Building, 3rd Floor) Participants: Governor Hirai of Tottori Prefecture, local creators, others (planned) - Posting on the official Tottori Prefecture website 'Tori Net' - Posters: Displayed at public facilities in Tottori Prefecture - Flyers: Distributed at public facilities and to related organizations in Tottori Prefecture