Aniplex Inc. and NEXCO East Japan Area Tract Co., Ltd. Joint Project: The Movie 'The Irregular at Magic High School The Movie: Yotsuba Succession Arc' Collaboration Campaign to be Held!
Aniplex Inc. and NEXCO East Japan Area Tract Co., Ltd. are jointly holding a collaboration campaign at 18 service areas (SA) and parking areas (PA) nationwide to commemorate the release of 'The Irregular at Magic High School The Movie: Yotsuba Succession Arc'. The campaign will run from May 11 to June 8, 2026, featuring four initiatives: novelty gifts, standee panel displays, a stamp rally, and in-store narration.
📋 Article Processing Timeline
- 📰 Published: April 30, 2026 at 23:00
- 🔍 Collected: April 30, 2026 at 14:31
- 🤖 AI Analyzed: April 30, 2026 at 14:51 (19 min after Collected)
Nakanihon Exis Co., Ltd. Minami Kanto Branch (Ebina City, Kanagawa Prefecture, Branch Manager: Tsutomu Yoshida), Enshu Branch (Hamamatsu City, Shizuoka Prefecture, Branch Manager: Takahiro Ishibashi), Nishi Kanto Branch (Hachioji City, Tokyo, Branch Manager: Kenetsu Kambara), and Kanazawa Branch (Kanazawa City, Ishikawa Prefecture, Branch Manager: Masaru Yamanaka), in collaboration with Aniplex Inc. and NEXCO East Japan Area Tract Co., Ltd., will hold a collaboration campaign at service areas (SA) and parking areas (PA) nationwide to coincide with the release of 'The Irregular at Magic High School The Movie: Yotsuba Succession Arc'.
This campaign will feature four initiatives at 18 SA/PA locations under NEXCO East Japan and NEXCO Central Japan.
Please visit the target SA/PAs when using the expressway.
■ Campaign Overview
【Campaign Period】 May 11, 2026 (Mon) - June 8, 2026 (Mon)
【Target Locations】
＜NEXCO East Japan＞
E4 Tohoku Expressway: Chojahara SA (Up/Down lines), Sugo PA (Up/Down lines), Tsurusu PA (Up/Down lines)
E5 Do-O Expressway: Watsu PA (Up/Down lines)
＜NEXCO Central Japan＞
E1 Tomei Expressway: EXPASA Ebina (Up/Down lines)
E1A Shin-Tomei Expressway: NEOPASA Hamamatsu (Up/Down lines)
E8 Hokuriku Expressway: Amagozen SA (Up/Down lines)
E20 Chuo Expressway: Ishikawa PA (Up/Down lines), Dangozaka SA (Up line), EXPASA Dangozaka (Down line)
■ Collaboration Initiatives
① Novelty Present
Original postcards will be presented to customers who order the 'strongest' menu items at participating restaurants.
*Please check the official websites of each SA/PA for the 'strongest' menu serving times.
*Original postcards are available while supplies last.
Dangozaka SA (Up line): Fukuryu Hanten 'Crispy Fried Noodles with Plenty of Vegetables and Shrimp in Thick Sauce'
EXPASA Dangozaka (Down line): Men Kobo 'Dangozaka Hoto'
Ishikawa PA (Up line): Men-dokoro Yamayuri 'Hachioji Chashu Ramen'
Ishikawa PA (Down line): KITCHEN HACHIOJI 'Roast Cutlet Curry'
EXPASA Ebina (Up line): FRENCH TOAST LONCAFE 'Cuban Sandwich with 3 Kinds of Cheese'
EXPASA Ebina (Down line): Koganeiro no Buta EXPRESS 'Kanagawa Prefecture Pork Cutlet Curry Bowl'
Amagozen SA (Up line): Misakitei 'Chicken Nanban Set Meal'
Amagozen SA (Down line): Food Court 'Noto Pork Ginger Stir-fry Set Meal'
NEOPASA Hamamatsu (Up line): Unagi-dokoro Kagura 'Eel and Egg Donburi'
NEOPASA Hamamatsu (Down line): Shizuoka Seafood Teishoku Enshu Hamanoya 'Shizuoka Prefecture Tuna Zuke-don'
② Standee Panels and Banners Display
Standee panels and banners featuring 'Tatsuya Shiba' will appear in the uphill areas of the collaborating SA/PAs, and 'Miyuki Shiba' in the downhill areas. Please visit both up and down lines.
③ Collaboration Stamp Rally
Collaboration highway stamps will be installed at each collaborating SA/PA. Please visit each SA/PA to complete the rally.
*There are 8 types of stamps for NEXCO East Japan and 10 types for NEXCO Central Japan, and the highway stamp sheets are separate.
④ In-store Narration by 'Tatsuya Shiba'
Special narration by 'Tatsuya Shiba' (CV. Yuichi Nakamura) will be broadcast at each SA/PA. The narration content varies by SA/PA, so please visit many target SA/PAs.
*The narration for up and down lines will be the same.
■ Work Information
Work Title: 'The Irregular at Magic High School The Movie: Yotsuba Succession Arc'
ROADSHOW May 8, 2026 (Fri)
1st Teaser (Youtube): https://youtu.be/yyogbUvpNcI
2nd Teaser (Youtube): https://youtu.be/K9YwRfa-NLo
Main Trailer (Youtube): https://youtu.be/oEi9Vn-JOHU
Theater List (Official Website): https://mahouka.jp/yotsuba/theater/
◆ For media professionals, the 'NEXCO Central Japan SA/PA Data Garage' service provides high-quality photo data that can be reprinted in newspapers and magazines.
▼Click here to use▼
https://datagarage.c-nexco.co.jp/dl/
This campaign will feature four initiatives at 18 SA/PA locations under NEXCO East Japan and NEXCO Central Japan.
Please visit the target SA/PAs when using the expressway.
■ Campaign Overview
【Campaign Period】 May 11, 2026 (Mon) - June 8, 2026 (Mon)
【Target Locations】
＜NEXCO East Japan＞
E4 Tohoku Expressway: Chojahara SA (Up/Down lines), Sugo PA (Up/Down lines), Tsurusu PA (Up/Down lines)
E5 Do-O Expressway: Watsu PA (Up/Down lines)
＜NEXCO Central Japan＞
E1 Tomei Expressway: EXPASA Ebina (Up/Down lines)
E1A Shin-Tomei Expressway: NEOPASA Hamamatsu (Up/Down lines)
E8 Hokuriku Expressway: Amagozen SA (Up/Down lines)
E20 Chuo Expressway: Ishikawa PA (Up/Down lines), Dangozaka SA (Up line), EXPASA Dangozaka (Down line)
■ Collaboration Initiatives
① Novelty Present
Original postcards will be presented to customers who order the 'strongest' menu items at participating restaurants.
*Please check the official websites of each SA/PA for the 'strongest' menu serving times.
*Original postcards are available while supplies last.
Dangozaka SA (Up line): Fukuryu Hanten 'Crispy Fried Noodles with Plenty of Vegetables and Shrimp in Thick Sauce'
EXPASA Dangozaka (Down line): Men Kobo 'Dangozaka Hoto'
Ishikawa PA (Up line): Men-dokoro Yamayuri 'Hachioji Chashu Ramen'
Ishikawa PA (Down line): KITCHEN HACHIOJI 'Roast Cutlet Curry'
EXPASA Ebina (Up line): FRENCH TOAST LONCAFE 'Cuban Sandwich with 3 Kinds of Cheese'
EXPASA Ebina (Down line): Koganeiro no Buta EXPRESS 'Kanagawa Prefecture Pork Cutlet Curry Bowl'
Amagozen SA (Up line): Misakitei 'Chicken Nanban Set Meal'
Amagozen SA (Down line): Food Court 'Noto Pork Ginger Stir-fry Set Meal'
NEOPASA Hamamatsu (Up line): Unagi-dokoro Kagura 'Eel and Egg Donburi'
NEOPASA Hamamatsu (Down line): Shizuoka Seafood Teishoku Enshu Hamanoya 'Shizuoka Prefecture Tuna Zuke-don'
② Standee Panels and Banners Display
Standee panels and banners featuring 'Tatsuya Shiba' will appear in the uphill areas of the collaborating SA/PAs, and 'Miyuki Shiba' in the downhill areas. Please visit both up and down lines.
③ Collaboration Stamp Rally
Collaboration highway stamps will be installed at each collaborating SA/PA. Please visit each SA/PA to complete the rally.
*There are 8 types of stamps for NEXCO East Japan and 10 types for NEXCO Central Japan, and the highway stamp sheets are separate.
④ In-store Narration by 'Tatsuya Shiba'
Special narration by 'Tatsuya Shiba' (CV. Yuichi Nakamura) will be broadcast at each SA/PA. The narration content varies by SA/PA, so please visit many target SA/PAs.
*The narration for up and down lines will be the same.
■ Work Information
Work Title: 'The Irregular at Magic High School The Movie: Yotsuba Succession Arc'
ROADSHOW May 8, 2026 (Fri)
1st Teaser (Youtube): https://youtu.be/yyogbUvpNcI
2nd Teaser (Youtube): https://youtu.be/K9YwRfa-NLo
Main Trailer (Youtube): https://youtu.be/oEi9Vn-JOHU
Theater List (Official Website): https://mahouka.jp/yotsuba/theater/
◆ For media professionals, the 'NEXCO Central Japan SA/PA Data Garage' service provides high-quality photo data that can be reprinted in newspapers and magazines.
▼Click here to use▼
https://datagarage.c-nexco.co.jp/dl/