Sponsors Boosting Stock Prices? A Real Case of Business Matching Resulting in a Limit-Up!
CCH Group's Horii Food Service and Japanet implemented a shareholder benefit linkage project through the STVV sponsor network, leading to two consecutive days of stock price limit-ups.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 18:30
- 🔍 Collected: April 28, 2026 at 10:01
- 🤖 AI Analyzed: April 28, 2026 at 16:20 (6h 18m after Collected)
CCH Co., Ltd. (Headquarters: Itabashi-ku, Tokyo; President: Jinichi Takakuwa; hereafter 'CCH') has announced that a project featuring a collaboration between its group company, Horii Food Service Co., Ltd. (Headquarters: Mito, Ibaraki; President: Akihisa Fujita), and the major mail-order group Japanet, was featured in a sponsor interview on the official website of Sint-Truidense VV (STVV), a Belgian first-division soccer club sponsored by CCH.
This initiative is a shareholder benefit linkage project between Horii Food Service and the Japanet Group, which originated from the network of sponsor companies provided by STVV. The introduction of shareholder benefit coupons in collaboration with the Japanet Group was a pioneering attempt in the restaurant industry and received a massive response, drawing high market attention, including a two-day consecutive limit-up in stock prices following the announcement.
■ Interview Content
The interview delves into:
- The behind-the-scenes of the shareholder benefit project with Japanet Group, triggered by a local inspection tour of STVV.
- The true value of STVV sponsorship.
■ Future Outlook
CCH will continue to utilize the STVV network to create new business opportunities and enhance corporate value. We will further develop a mechanism where 'business and sports mutually enhance each other's value,' where sponsor companies create profits through business and return a portion as support to the team, promoting sustainable growth.
[About Sint-Truidense VV (STVV)]
A soccer club founded in 1924 in the Belgian Pro League. DMM.com LLC acquired management rights in November 2017. Former FC Tokyo GM Takayuki Tateishi became CEO in 2018. The club focuses on five pillars: strengthening the top team, enriching the academy, building new business schemes, expanding the stadium, and technological innovation through IT. Key players include Ryotaro Ito and Shogo Taniguchi. In the 2024-25 season, they finished 14th with 31 points and 1st in Playoff 3.
■ Company Profiles
Company Name: CCH Co., Ltd.
Representative: President Jinichi Takakuwa
Location: 8F Wakore Kanamecho Bldg., 11-2 Nakamaru-cho, Itabashi-ku, Tokyo
Business: Management of subsidiaries and related businesses
URL: http://c-creation.co.jp/
Company Name: Horii Food Service Co., Ltd.
Representative: President Akihisa Fujita
Location: 4F Carney Place Mito, 3-10-17 Jonan, Mito, Ibaraki
Business: Operation of restaurant chains
URL: https://www.horiifood.co.jp/
Company Name: Japanet Takata Co., Ltd.
Representative: President Akito Takada
Location: Hiu-machi, Sasebo, Nagasaki
Business: HR, management, PR, and advertising strategies for the group
URL: https://corporate.japanet.co.jp/
This initiative is a shareholder benefit linkage project between Horii Food Service and the Japanet Group, which originated from the network of sponsor companies provided by STVV. The introduction of shareholder benefit coupons in collaboration with the Japanet Group was a pioneering attempt in the restaurant industry and received a massive response, drawing high market attention, including a two-day consecutive limit-up in stock prices following the announcement.
■ Interview Content
The interview delves into:
- The behind-the-scenes of the shareholder benefit project with Japanet Group, triggered by a local inspection tour of STVV.
- The true value of STVV sponsorship.
■ Future Outlook
CCH will continue to utilize the STVV network to create new business opportunities and enhance corporate value. We will further develop a mechanism where 'business and sports mutually enhance each other's value,' where sponsor companies create profits through business and return a portion as support to the team, promoting sustainable growth.
[About Sint-Truidense VV (STVV)]
A soccer club founded in 1924 in the Belgian Pro League. DMM.com LLC acquired management rights in November 2017. Former FC Tokyo GM Takayuki Tateishi became CEO in 2018. The club focuses on five pillars: strengthening the top team, enriching the academy, building new business schemes, expanding the stadium, and technological innovation through IT. Key players include Ryotaro Ito and Shogo Taniguchi. In the 2024-25 season, they finished 14th with 31 points and 1st in Playoff 3.
■ Company Profiles
Company Name: CCH Co., Ltd.
Representative: President Jinichi Takakuwa
Location: 8F Wakore Kanamecho Bldg., 11-2 Nakamaru-cho, Itabashi-ku, Tokyo
Business: Management of subsidiaries and related businesses
URL: http://c-creation.co.jp/
Company Name: Horii Food Service Co., Ltd.
Representative: President Akihisa Fujita
Location: 4F Carney Place Mito, 3-10-17 Jonan, Mito, Ibaraki
Business: Operation of restaurant chains
URL: https://www.horiifood.co.jp/
Company Name: Japanet Takata Co., Ltd.
Representative: President Akito Takada
Location: Hiu-machi, Sasebo, Nagasaki
Business: HR, management, PR, and advertising strategies for the group
URL: https://corporate.japanet.co.jp/