Bywill's Executive CSO Yosuke Isa's Book "Companies Valued in GX, Companies Not Valued in GX" to Be Released on July 9 (Thu) – A Management Strategy to Transform Decarbonization from Cost to Corporate Value

Bywill Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President and CEO: Yuichiro Shiomura; hereinafter "Bywill"), a company promoting an economic cycle utilizing environmental value toward the vision of "a world where people want to pursue GX," announces the publication of the book titled "Companies Valued in GX, Companies Not Valued in GX – A Management Strategy to Transform Decarbonization from Cost to Corporate Value" by Yosuke Isa, Executive CSO and Director of Carbon Neutral Research Institute, on July 9, 2026 (Thu), published by Toyo Keizai Inc. Concurrently, an online commemorative seminar explaining the core content of the book will be held on the same day from 15:00.

This book is a groundbreaking management guide that presents a concrete methodology for transforming environmental initiatives—often previously perceived as obligations or costs—into drivers of corporate value enhancement. Rather than merely explaining environmental issues or regulatory frameworks, it structurally clarifies how GX (Green Transformation) can be directly linked to expanding future cash flows, reducing capital costs, and enhancing corporate growth, thereby driving tangible corporate value.

[Background of the Book's Publication]

As of 2026, Japan's GX landscape is transitioning from mere information disclosure to a phase emphasizing actual performance, with final adjustments underway for mandatory sustainability disclosures by Prime-listed companies under the Sustainability Standards Board of Japan (SSBJ), full-scale implementation of the emissions trading scheme "GX-ETS Phase 2," and the release of SBTi's CNZS 2.0.

However, many companies are facing serious challenges: executives and sustainability leaders express frustration over being unable to move beyond viewing environmental actions as mere costs or obligations, and feel limited in enhancing corporate value through conventional strategies. Drawing on extensive experience supporting corporate GX initiatives, Isa has consolidated frontline insights to structurally analyze the current disconnect between GX efforts and corporate value. This book presents a new strategic framework for long-term success in an era of intensifying capital competition.

[Key Points of the Book]

A management book presenting not just explanations, but a structural framework and methodology

Rather than offering superficial explanations of GX mechanisms or case studies, this book provides a structural theory of how GX can enhance corporate value—a concept often relegated to theoretical discussion—and presents advanced, actionable approaches for executives to implement in practice.

Proposing a new strategic framework linking "obligation/cost" directly to "corporate value enhancement"

The book proposes practical management strategies that treat investments in GX (carbon neutrality, circular economy, nature-positive) not as mere expenses, but as levers for expanding future cash flows, lowering capital costs, and enhancing corporate growth potential.

A roadmap for executives navigating an era of intensified capital competition

The book proposes a new standard for growth strategy, enabling corporate leaders to unlock their company's potential and sustainably strengthen competitiveness over the long term amid the inevitable intensification of global capital competition.

[Primary Target Audience]

This book goes beyond being a practical guide for sustainability practitioners, directly addressing the following leaders and executives who will shape the future of the Japanese economy:

Executives and CXOs struggling with integrating sustainability (especially GX) into corporate strategy and formulating concrete scenarios

Top management feeling limited in enhancing corporate value through traditional, incremental strategies

Sustainability leaders aiming to drive fundamental transformation, not just fulfill cost- and obligation-based environmental compliance

Sustainability leaders who have set environmental goals but are stuck without a clear roadmap for achievement

[Book Information]

Title: Companies Valued in GX, Companies Not Valued in GX – A Management Strategy to Transform Decarbonization from Cost to Corporate Value

Author: Yosuke Isa (Executive CSO and Director of Carbon Neutral Research Institute, Bywill Co., Ltd.)

Publisher: Toyo Keizai Inc.

Table of Contents:

Why Does GX Seem Like Just a "Cost"?

Why Can't Companies Reduce Emissions?

How Will Carbon Pricing Change Corporate Management?

How to Integrate GX into Decision-Making

Why Can't Japanese Companies Strategize GX?

How to Break the Structure

Why Does Reality Waver?

A Methodology to Maximize Corporate Value Through GX

Release Date: July 9, 2026 (Thu)

Sales Channels: Nationwide bookstores and online retailers including Amazon (Amazon sales page: https://amzn.asia/d/0562XODc)

[Author Profile]

Yosuke Isa (Executive CSO and Director of Carbon Neutral Research Institute, Bywill Co., Ltd.)

Graduated from Waseda University. Began career at a Tokyo Stock Exchange Prime-listed comprehensive real estate developer, working in product planning, sales, and commercial facility development. Later served as Consulting Leader in the Brand Management Division at Link and Motivation Co., Ltd. Founded Forward Co., Ltd. in 2013 and became its President and CEO in 2020. Advocated "Sustainability Branding" and delivered numerous management consulting projects connecting non-financial value to corporate value. Appointed COO and Representative Director of Bywill Co., Ltd. in April 2023. Assumed current position in March 2025.

Specializes in corporate branding, marketing strategy, organizational strategy, and GX promotion consulting. This is his second book.

[Announcement of Commemorative Seminar]

On the day of publication, author Yosuke Isa will deliver a comprehensive live explanation of the book's core theme: "How to transform GX into corporate value." This seminar is essential for executives and sustainability leaders seeking to move beyond the outdated paradigm of "environmental action = cost/obligation" and learn concrete methodologies to enhance their company's competitiveness.

Date and Time: July 9, 2026 (Thu) 15:00–16:00

Format: Online streaming

Participation Fee: Free (prior registration required)

Speaker: Yosuke Isa (Executive CSO and Director of Carbon Neutral Research Institute, Bywill Co., Ltd.)

Seminar Program:

1. Why Does GX Seem Like Just a Cost?

・How past "correct decisions" create future disadvantages

・Misalignment of time horizons and externalities

2. How Will Carbon Pricing Change Corporate Management?

・The overall structure of carbon pricing

・How to incorporate carbon pricing into decision-making

3. How to Integrate GX into Decision-Making

・The essence and transformation of ICP

・Restructuring systems and frameworks

4. A Methodology to Maximize Corporate Value Through GX

・Making GX decisions under uncertainty

・The integrated GX strategy "5 Steps"

Registration: Please register via the URL below

https://www.bywill.co.jp/seminar/20260709

[Company Overview: Bywill]

Company Name: Bywill Co., Ltd.

Headquarters: 4F, Hulic Ginza 7-chome Building, 7-3-5 Ginza, Chuo-ku, Tokyo

Corporate Website: https://www.bywill.co.jp/

Representative: President and CEO Yuichiro Shiomura

Business Activities:

・Environmental Value Creation Support (e.g., creation of carbon credits)

・Environmental Value Trading (e.g., procurement and brokerage of carbon credits)

・GX Consulting

・Brand Consulting

[Inquiries Regarding This Press Release]

Bywill Co., Ltd. Public Relations

e-mail: pr@bywill.co.jp

TEL: 03-6262-3584 (Main line)