[Free Seminar] Co-creation Strategy for Marketing x Sustainability: Insights from UN 'CMO BLUEPRINT' and Major Ad Awards
Key facts
- [Free Seminar] Co-creation Strategy for Marketing x Sustainability: Insights from UN 'CMO BLUEPRINT' and Major Ad Awards
- Bywill Inc. will host a free online seminar on June 23, 2026. The session will explore strategies to integrate marketing and sustainability, using the UN 'CMO BLUEPRINT' and Cannes Lions cases to turn decarbonization into a business growth engine.
- Source: PR Times
- Date: June 10, 2026
Direct answer
Bywill Inc. will host a free online seminar on June 23, 2026. The session will explore strategies to integrate marketing and sustainability, using the UN 'CMO BLUEPRINT' and Cannes Lions cases to turn decarbonization into a business growth engine.
- Citation
- [Free Seminar] Co-creation Strategy for Marketing x Sustainability: Insights from UN 'CMO BLUEPRINT' and Major Ad Awards (June 10, 2026), PR Times
- Source
- PR Times
- Date
- June 10, 2026
Bywill Inc. will host a free online seminar on June 23, 2026. The session will explore strategies to integrate marketing and sustainability, using the UN 'CMO BLUEPRINT' and Cannes Lions cases to turn decarbonization into a business growth engine.
📋 Article Processing Timeline
- 📰 Published: June 10, 2026 at 22:00
- 🔍 Collected: June 10, 2026 at 13:21
- 🤖 AI Analyzed: June 10, 2026 at 19:22 (6h 1m after Collected)
Bywill Inc., a company dedicated to achieving carbon neutrality in Japan through GX (Green Transformation) and brand consulting, will hold a free online seminar titled "Co-creation Strategy for Marketing x Sustainability: Insights from UN 'CMO BLUEPRINT' and Major Ad Awards" on Tuesday, June 23, 2026.
Promoting sustainability is not merely a social contribution; it is an "engine for business growth" that determines a company's competitiveness and future. However, many companies face a dilemma where the customer-facing marketing department and the corporate-policy-driven sustainability department are siloed, preventing business results from effectively linking with social problem-solving.
This seminar combines two global topics to outline practical points for Japanese companies aiming for "Marketing x Sustainability" integration.
Topic 1: "CMO BLUEPRINT FOR SUSTAINABLE GROWTH"
This is a practical framework developed by CMOs (Chief Marketing Officers) of the world's leading companies under the leadership of the UN Global Compact. It provides a highly effective guideline on how to integrate sustainability into the core of the business to balance profitability with social impact.
Topic 2: Creativity at the Forefront of Major Advertising Awards
Leading global brands are evolving their execution from mere storytelling to "System Building," which embeds decarbonization mechanisms directly into the consumer's purchasing experience. We will analyze the latest creativity seen at top awards like "Cannes Lions."
Shift from just "telling" to a brand experience that "moves" customers and society. We welcome executives, marketing managers, and sustainability leaders who wish to break down departmental barriers and design their company's new markets and future.
[Seminar Content (Planned)]
- Decoding the UN 'CMO BLUEPRINT FOR SUSTAINABLE GROWTH': Sustainable growth as a prerequisite for future marketing.
- Evolution from 'Telling' to 'Moving': Insights from major ad awards like Cannes Lions.
- Summary: How to merge marketing and sustainability.
[Event Details]
- Date: Tuesday, June 23, 2026, 16:00-17:00 (JST)
- Venue: Online (Zoom)
- Participation Fee: Free
[Speaker]
Yoshitaka Fujita (Manager, Brand Consulting Dept., Bywill Inc.)
Promoting sustainability is not merely a social contribution; it is an "engine for business growth" that determines a company's competitiveness and future. However, many companies face a dilemma where the customer-facing marketing department and the corporate-policy-driven sustainability department are siloed, preventing business results from effectively linking with social problem-solving.
This seminar combines two global topics to outline practical points for Japanese companies aiming for "Marketing x Sustainability" integration.
Topic 1: "CMO BLUEPRINT FOR SUSTAINABLE GROWTH"
This is a practical framework developed by CMOs (Chief Marketing Officers) of the world's leading companies under the leadership of the UN Global Compact. It provides a highly effective guideline on how to integrate sustainability into the core of the business to balance profitability with social impact.
Topic 2: Creativity at the Forefront of Major Advertising Awards
Leading global brands are evolving their execution from mere storytelling to "System Building," which embeds decarbonization mechanisms directly into the consumer's purchasing experience. We will analyze the latest creativity seen at top awards like "Cannes Lions."
Shift from just "telling" to a brand experience that "moves" customers and society. We welcome executives, marketing managers, and sustainability leaders who wish to break down departmental barriers and design their company's new markets and future.
[Seminar Content (Planned)]
- Decoding the UN 'CMO BLUEPRINT FOR SUSTAINABLE GROWTH': Sustainable growth as a prerequisite for future marketing.
- Evolution from 'Telling' to 'Moving': Insights from major ad awards like Cannes Lions.
- Summary: How to merge marketing and sustainability.
[Event Details]
- Date: Tuesday, June 23, 2026, 16:00-17:00 (JST)
- Venue: Online (Zoom)
- Participation Fee: Free
[Speaker]
Yoshitaka Fujita (Manager, Brand Consulting Dept., Bywill Inc.)
FAQ
セミナーの開催日時と形式を教えてください。
2026年6月23日（火）16:00～17:00に、Zoomを使用したオンライン形式で開催されます。
「CMO BLUEPRINT FOR SUSTAINABLE GROWTH」とは何ですか？
国連グローバル・コンパクト主導で、世界のトップ企業のCMOたちが策定した、サステナビリティを事業の根幹に統合して収益と社会的インパクトを両立させるための実践的フレームワークです。
広告アワードにおける「システムビルディング」とはどのような概念ですか？
単にメッセージを発信する「ストーリーテリング」から進化し、消費者の購買体験の中に脱炭素などの仕組みを直接組み込む実行レベルの取り組みを指します。
講師はどのような人物ですか？
株式会社バイウィルのブランドコンサルティング部長である藤田能敬氏が登壇します。同氏はWWDジャパンやSATISONE（現DRAFT.Inc）を経て、ブランド開発やコミュニケーション戦略に深い知見を持ちます。
このセミナーはどのような課題を持つ人におすすめですか？
サステナビリティを事業成長のエンジンにしたい経営層、マーケティング部門とサステナビリティ部門の分断に課題を感じている責任者、最新のクリエイティブ事例を知りたい担当者に適しています。