Bywill Supports Chunichi Shimbun's Corporate Philosophy Renewal Project

Bywill Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President & CEO: Yuichiro Shimomura; "Bywill"), a company supporting corporate sustainability and branding, announced that it has supported Chunichi Shimbun Co., Ltd. (Headquarters: Naka-ku, Nagoya, Aichi; President & CEO: Uichiro Oshima; "Chunichi Shimbun") in its corporate philosophy renewal project and has published a case study of the initiative. [Background of the Project Launch] Chunichi Shimbun, in addition to its core newspaper business, has been diversifying into areas such as operating Ghibli Park, managing a baseball team, and real estate. However, the challenge emerged that the traditional framework of a "newspaper company" could not adequately represent its current overall business. Against this backdrop, a small, on-the-ground proposal to "list the various services the company offers on the back of business cards" led to management indicating a policy to "discuss from the core of the brand," which evolved into a fundamental project to renew the corporate philosophy system. [An Employee-Led Corporate Philosophy Renewal Project] The hallmark of this project is its "employee-led in-house development." Rather than being externally driven, employees took the lead in repeated discussions, refining the philosophy through dialogue with management. This approach emphasized not just formulating a philosophy but making it a personal matter for each employee and lowering the barriers to permeation among the many employees in diverse industries and roles. The project was advanced over approximately one year through the following steps: ・Preparation Phase: Image surveys inside and outside the company, employee questionnaire surveys, and analysis ・Foundation Building Phase: Creation of the philosophy system through employee workshops ・Creative Phase: Production of copy and visuals ・Planning Phase: Design of internal and external permeation (consideration of KPIs and measures) As a result, a new tagline, "Weaving a new today. Together with this land." was established, redefining the company's philosophy system. [Bywill's Support: Accompaniment Support for In-House Development] In this project, Bywill did not lead the output but provided accompaniment support based on the premise of "employee leadership." ・Survey and analysis of internal/external image and organizational culture ・Design and facilitation of workshops for formulating the philosophy system ・Direction support for copy and visual development ・Support for organizing discussions and decision-making processes ・Design of brand roadmap and permeation measures From project design to implementation, Bywill consistently supported project progress and consensus building by organizing and converging discussions from a third-party perspective. [Project Details] Bywill interviewed the person in charge at Chunichi Shimbun regarding this project and published it as an interview article. Details can be found below. "A corporate philosophy renewal project that started with the aim of 'expressing our diversified business.' Why was it driven with a focus on 'employee-led in-house development'? / Chunichi Shimbun Co., Ltd." https://www.bywill.co.jp/works/chunichi [Company Overviews] ■ Name: Chunichi Shimbun Co., Ltd. ■ Representative: President & CEO Uichiro Oshima ■ Location: 1-6-1 Sannomaru, Naka-ku, Nagoya, Aichi, Japan ■ Business: Publication of daily newspapers (Chunichi Shimbun, Tokyo Shimbun, Hokuriku Chunichi Shimbun, Nikkan Kenmin Fukui, Chunichi Sports, Tokyo Chunichi Sports digital edition), weekly Chunichi Kodomo Weekly, and books; various businesses; operation of Chunichi Culture Centers, etc. ■ Official Website: https://www.chunichi.co.jp/info ■ Name: Bywill Co., Ltd. ■ Representative: President & CEO Yuichiro Shimomura ■ Location: 4th Floor, Hulic Ginza 7-chome Building, 7-3-5 Ginza, Chuo-ku, Tokyo, Japan ■ Business: ・Environmental value creation support business (creation of carbon credits, etc.) ・Environmental value trading business (procurement and brokerage of carbon credits, etc.) ・GX consulting business ・Brand consulting business ■ Official Website: https://www.bywill.co.jp/ [Contact for this Release] Bywill Co., Ltd. Public Relations e-mail: pr@bywill.co.jp TEL: 03-6262-3584 (Main)