[Free Seminar] Internal Penetration of Sustainability: Connecting Policy with Purpose and Utilizing External Communication

ByWill Inc., a company providing decarbonization and brand consulting to help realize a carbon-neutral Japan, will hold a free online seminar titled "Internal Penetration of Sustainability: The Overall Picture of Internal Penetration Measures and Two Key Points for Success" on Tuesday, May 26, 2026. Click here for details and registration. "We announced our sustainability policy, but it hasn't penetrated the front lines." "Employees don't relate to or empathize with it because they don't understand why or what we are doing." "We don't know how to specifically implement it." Many companies face a high hurdle in the "internal penetration" of sustainability promotion. In reality, it may be difficult to motivate front-line employees solely with a "sense of duty" driven by societal demands. In this seminar, we will systematically organize the overall picture for successful internal penetration of sustainability into four frameworks: "Policy/Definition", "Communication", "System/Mechanism", and "Opportunities (Input/Output)". We will explain these using specific examples of advanced companies and highlight the key points for success. Furthermore, we will delve into two crucial points for accelerating penetration: 1. Connecting Management Philosophy and Purpose with Sustainability A shift in thinking from "because society demands it" to "because it is necessary for our company to continue to exist for a long time." We will explain how to logically connect the company's reason for being (purpose) and the necessity of sustainability, crafting a story that employees can truly relate to. 2. Utilizing "External Communication" for Internal Penetration The actual catalyst for internal penetration is "external communication." Delivering clear and attractive messages to the outside world effectively boosts employee awareness, motivation, and management's commitment. We will share insights on how to leverage diverse external communication measures for internal adoption. We hope this will provide hints to alleviate the frustrations of sustainability managers struggling on the front lines every day and break through the current situation. We look forward to your participation. Recommended for: - Leaders and managers of sustainability promotion - Corporate planning and HR personnel facing challenges in instilling management philosophy and purpose - PR and communications personnel looking to effectively disseminate sustainability information - Date and Time: Tuesday, May 26, 2026, 16:00 - 17:00 - Venue: Online (Zoom) *Viewing instructions and URL will be sent to your email address - Participation Fee: Free Click here for details and registration. Speaker: Yoshitaka Fujita Manager, Brand Consulting Department, ByWill Inc. After graduating from university, he joined INFAS Publications (WWD Japan) as a new graduate. In the Cross-Media Strategy Department, he experienced the planning and execution of promotional plans using in-house media. Later, he joined SATISONE Inc. (currently DRAFT.Inc) and worked as a Strategic Planner/Producer. He supported brand development during the start-up phase in various business domains (MVV, concept, CI/VI, roadmap formulation support) and the planning and execution of accompanying external communication strategies (AD/PR strategy planning support, KV/logo, advertising design/copywriting, creative development support for websites, etc.). At ByWill, he expanded his domain to include corporate philosophy and purpose formulation/penetration and corporate branding, primarily handling numerous brand consulting projects for major corporations. Because the branding domain can sometimes tolerate ambiguity, he places importance on addressing client issues with convincing logic and stories. - Instructor for Environmental Business "Basic Course on Direction of Creating Sustainability Sites & Pages" (2025) - Instructor for Nagano Industry Promotion Organization "2nd Circular Economy Innovation Study Group" (2025) - Instructor for Shinagawa Ward "GX/Decarbonization Management Promotion Support Project Briefing" (2026) Contact for this release: ByWill Inc. Seminar Secretariat e-mail: seminar@bywill.co.jp TEL: 03-6262-3584 (Main) Company Profile - Company Name: ByWill Inc. - Head Office: 4F Hulic Ginza 7-chome Bldg., 7-3-5 Ginza, Chuo-ku, Tokyo - Official Website: https://www.bywill.co.jp/ - Representative: Yuichiro Shimomura, President and CEO - Business Activities: - Environmental value creation support business (credit creation) - Environmental value trading business (credit procurement/brokerage) - Decarbonization consulting business - Brand consulting business