TikTok GO Launched in Japan: Seamless Discovery and Booking of Spots and Experiences via Videos

Short-video platform 'TikTok' officially launched 'TikTok GO' in Japan in 2025, a feature that allows users to book 'must-visit spots' discovered on TikTok directly.

'TikTok GO' is a function that enables users to access booking pages with a single tap while checking out travel destinations, hotels, and tourist spots discovered on TikTok through videos. By utilizing TikTok's location tags, users can seamlessly access information on interesting spots and experiences from videos or searches, enjoying a seamless discovery-to-booking experience within the app.

TikTok GO User Experience Flow in Japan (Conceptual image. Actual UI may differ)

TikTok GO Supports Discovery of Japan's Attractive Spots and Tourism Promotion

As of April 2026, TikTok GO has partnered with domestic and international travel companies such as Rakuten Travel, Agoda, Trip.com, Traveloka, Asoview!, and KKday, offering over 70,000 accommodation and experience services to Japanese users. Additionally, creators can monetize their content by posting local content using location tags.

In the past six months, the number of bookings in Japan through TikTok GO increased by 270% compared to the previous quarter. Furthermore, TikTok GO contributes to creating new monetization opportunities for creators by leveraging location tags and promoting locally-rooted content. The number of creators utilizing the TikTok GO feature has increased by over 130% compared to six months ago.

In recent years, users are increasingly utilizing TikTok to search for travel destinations, and TikTok has evolved into a discovery platform that inspires users to decide on destinations and take actual action. According to the 'TikTok Socio-Economic Impact Report' published in June 2025, 68.5% of users who watched videos featuring local creators responded that they 'want to visit that region,' and 45.6% responded that they 'deepened their understanding of that region.' Furthermore, 58.6% of users took action, such as 'purchasing products' or 'visiting stores and spots,' after being inspired by TikTok, demonstrating the platform's high power to prompt action.

TikTok GO Enables Overseas Users to Book Japan Travel and Experiences

TikTok GO has expanded its booking functions and opportunities for Japanese hotels and experience services to more countries and regions, allowing overseas users and travelers to discover and book Japanese travel and experiences directly without leaving the TikTok app.

In the past three months, sales from Japan travel and experience bookings by overseas TikTok users have significantly increased. These overseas travelers include users from Thailand, Indonesia, the United States, Malaysia, and other countries (*). As TikTok GO expands its travel and experience booking services to more countries and regions, this growth is expected to continue, further boosting Japan's domestic tourism industry.

Unique and highly shareable Japanese travel and experience content disseminated on TikTok attracts the interest of travelers worldwide and has succeeded in guiding international visitors to deeper and more appealing locations.

*As of April 2026, TikTok GO is only available in some countries and regions.

Japanese users can also earn 'TikTok Points' by using booking and experience services through TikTok GO. Awarded points can be exchanged for various benefits. Points are awarded after the completion of accommodation or experience usage.

TikTok GO aims to be a 'trusted platform function for discovering wonderful places and connecting with local businesses,' collaborating with partner companies to provide travel inspiration to Japanese users. We will continue to strive to provide services that allow more Japanese users to experience 'discovery,' 'learning,' and 'booking' all at once within the TikTok app.

[About TikTok GO]

TikTok GO is a feature that allows users to access booking pages with a single tap while checking out travel destinations, hotels, and tourist spots discovered on TikTok through videos. It aims to be a 'trusted platform function for discovering wonderful places and connecting with local businesses,' collaborating with partner companies to provide travel inspiration to Japanese users.

[About TikTok]