TikTok has officially launched 'TikTok GO' in Japan, enabling users to book travel spots and hotels directly through videos via location tags. Partnering with providers like Rakuten Travel and Agoda, it offers 70,000+ services. Bookings surged 270% recently, with 58.6% of users taking action after viewing content. The service also allows international users to book Japanese experiences directly, boosting inbound tourism. Japanese users can also earn 'TikTok Points' for their bookings.

FACT BOX

  • Source: PR TIMES
  • Category: New Product/キャンペーン
  • Organizations: Agoda / Trip.com / Traveloka
  • Products / services: TikTok GO