TikTok and FIFA Announce Creator Correspondents for FIFA World Cup 2026™

Short-form video platform "TikTok" and FIFA today announced the Creator Correspondents for the FIFA World Cup 2026™. Thirty leading TikTok creators from around the world have been selected for a program that will see them deliver tournament coverage on TikTok from a creator-led, fan-first perspective, with Takuya⚽️REGATE dribble school (@regate_takuya) representing Japan. This program is based on a priority platform agreement between TikTok and FIFA, aiming to expand the audience, promote the discovery of live match broadcasts, and create new opportunities for FIFA media partners through the TikTok community, enjoyed by over one billion global users monthly. It also provides fans with opportunities to delve deeper into the tournament's story and connect with football fans worldwide.

Creators selected from 4 continents, 11 countries, and 22 cities will represent football fans from all regions, delivering the appeal of the tournament to the world through their respective languages and formats, with diverse voices and perspectives that color the competition.

Comment from Rollo Goldstaub, TikTok Global Head of Sport:

"Football culture is shaped by TikTok's new generation of creators. They possess a pure passion for the sport and are true fans who have built enthusiastic communities around their love for the game. The FIFA World Cup 2026™ is the biggest stage in football. We are delighted that through this program, this new generation of creators, who have been following leagues, players, and teams for many years, can be part of telling the story of the world's biggest tournament."

Activities of Creator Correspondents:

Creator Correspondents staying in host cities across Canada, Mexico, and the United States will bring viewers the FIFA World Cup 2026™ experience from outside the field. They will share behind-the-scenes moments that bring the competition to life, such as team bus arrivals, match day scenes, training sessions, press conferences, and warm-ups.

Creator content can be viewed on the FIFA World Cup 2026™ dedicated hub, powered by TikTok GamePlan (※), or by searching for "FIFA World Cup" on TikTok. A special page compiling highlights of tournament-related content, creators, and broadcasters will provide fans with a place to enjoy the tournament more deeply.

(※) What is TikTok GamePlan: This is a comprehensive suite of features for sports teams, leagues, and broadcasters. Its purpose is to promote content discovery, deepen engagement, and achieve business results. Specifically, it includes sports-specific hub functions, live streaming integration, and advertising solutions.

About Creator Correspondents for FIFA World Cup 2026™:

The 30 Creator Correspondents selected for this project were chosen for their deep passion for football, strong community connections, and unique perspectives on the competition. They will provide real-time updates throughout the tournament, sharing the excitement of match days, fan culture, and memorable moments of the FIFA World Cup 2026™ on TikTok. From Japan, the Okinawan-based creator Takuya⚽️REGATE dribble school (@regate_takuya) has been selected.

The full list of 30 Creator Correspondents, including Takuya⚽️REGATE dribble school (@regate_takuya), is as follows:

*Creators are listed alphabetically by account name, and images are displayed in list order from top left to right.

@5.at.the.back (Poland): A content creator who unearths the emotions and inner lives of players behind famous football moments through the power of storytelling. They not only showcase memorable match scenes but also deliver content that allows viewers to connect more deeply with the players they love.

@axel.footy (USA): A content creator who vividly expresses the latest football news and candid opinions on matches on TikTok. From match commentary to insights on crucial moments, they excel at keeping fans informed and excited.

@bassqlfoot (France): A content creator passionate about football and sports. They have established themselves as a new generation creator with sharp analysis and natural camerawork. They combine tactical expertise with strong community ties, expressing football with passion, authentic charm, and humor.

@biigoes (Brazil): A sports content creator who loves football and storytelling.