TableCross Inc. Partners with Reelu Inc. for its Japanese Food Experience Booking Service 'byFood'
TableCross Inc., operator of the 'byFood' booking service for food experiences, has partnered with the multilingual talent service 'Reelu'. This collaboration aims to strengthen the planning and commercialization of food experiences for inbound tourists by providing multilingual staff, expanding the availability of local culinary culture.
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- 📰 Published: April 3, 2026 at 22:00
- 🔍 Collected: April 3, 2026 at 18:04
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TableCross Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Kaoru Joho; hereinafter "the Company"), which operates the inbound tourist food experience booking service "byFood," has partnered with Reelu Inc. (Headquarters: Minato-ku, Tokyo; CEO: Shuyu Konno; hereinafter "Reelu") to begin strengthening its multilingual support system for the planning and commercialization of food experiences for foreign visitors to Japan.
byFood is a booking service offering gourmet tours, cooking classes, dining experiences, and restaurant reservations in Japan for inbound tourists. It introduces and sells food experiences and restaurants from all over Japan in multiple languages, creating opportunities for travelers to deeply experience Japanese food culture.
## ■ Background of the Partnership
The number of inbound foreign travelers has been recovering, exceeding approximately 42 million annually in 2025, a new record high. Consequently, the demand for unique Japanese food experiences is growing even stronger.
However, even when attractive food experiences exist in a region, they often cannot be fully developed as products for foreign visitors due to a lack of foreign language guidance, customer service, and on-site reception capabilities. In reality, securing personnel (guides) to lead experiences and provide explanations is difficult in rural areas, and establishing a reception system takes time.
To solve these issues and deliver Japan's diverse food culture as an "experience that resonates with foreign visitors," our company has been supporting product creation and sales. Through this partnership, we will further strengthen our efforts to resolve personnel-related challenges.
## ■ Details of the Partnership
Through this partnership, Reelu will cooperate on the multilingual talent front for food experiences aimed at inbound tourists via byFood, which operates in English, Traditional/Simplified Chinese, Korean, Japanese, and Spanish. Workers registered with Reelu will take on some of the multilingual tasks associated with planning, commercialization, and operation, thereby supporting the realization of food experience content.
Furthermore, by assigning foreign-language-speaking guides, we aim to facilitate understanding of the experience content, ensure smooth communication, and enhance the experiential value, including the local food culture and its background.
Key initiatives include:
- Foreign language support during food experiences and tours for inbound tourists.
- On-site reception, guidance, and operational assistance.
- Communication support between experience providers and participants.
- Support for building an operational framework for commercialization.
This will help bring to fruition food experiences that were previously difficult to commercialize due to personnel constraints, aiming to expand the provision of experiences that leverage local food culture.
## ■ Future Development
Our company aims to convey the charm of Japan to the world through food, providing integrated support from content development to sales and promotion. In the future, through our partnership with Reelu, we will advance the strengthening of our reception system, including multilingual support, and expand the offering of regional food experiences that were previously difficult to commercialize due to personnel constraints.
Additionally, by providing experiences that convey local food culture and its background, we will strive to both improve the satisfaction of inbound tourists and contribute to regional economies. We will also continue to create social value through our initiative to deliver meals to children in developing countries for every booking made.
## ■ Representative Comments
### Shuyu Konno, CEO of Reelu Inc.
I feel that Japanese food is an incredibly strong attraction for foreign visitors. However, even with attractive plans, on-site multilingual support and an operational system are indispensable for delivering them as products. Through this partnership, I am delighted that Reelu's workers can play a part in bringing more food experiences to life and delivering them to our visitors from abroad. We will continue to support the expansion of inbound experiences from the perspective of the on-site talent needed.
### Kaoru Joho, CEO of TableCross Inc.
While Japanese food is a major attraction for tourists, including those from overseas, there are many cases where its value is not fully communicated.
Through this partnership, by strengthening our reception system including multilingual support, we will promote an environment where we can deliver experiences that include the hidden food culture and background of a region.
We will continue to disseminate the charm of Japan to the world through food, while also working to create social value through the provision of these experiences.
## ■ Company Overviews
### Reelu Inc.
Reelu Inc. operates a fully-vetted matching service that provides ready-to-work talent on an hourly basis to on-site situations requiring multilingual support. It is used in various inbound-related and global business settings, such as at tourist destinations, airports, train stations, retail stores for tax-free services, and exhibitions.
- Representative: CEO Shuyu Konno
- Location: Aoyama Tower Place 8F, 8-4-14 Akasaka, Minato-ku, Tokyo
- Company Website: https://reelu.jp/
- Service Website: https://service.reelu.jp/tourism
### TableCross Inc.
- Representatives: CEO Kaoru Joho, COO Serkan Toso
- Location: WeWork 16F, Link Square Shinjuku, 5-27-5 Sendagaya, Shibuya-ku, Tokyo
- Company Website: https://tablecross.com/ja/
- Service Website: https://www.byfood.com/
byFood is a booking service offering gourmet tours, cooking classes, dining experiences, and restaurant reservations in Japan for inbound tourists. It introduces and sells food experiences and restaurants from all over Japan in multiple languages, creating opportunities for travelers to deeply experience Japanese food culture.
## ■ Background of the Partnership
The number of inbound foreign travelers has been recovering, exceeding approximately 42 million annually in 2025, a new record high. Consequently, the demand for unique Japanese food experiences is growing even stronger.
However, even when attractive food experiences exist in a region, they often cannot be fully developed as products for foreign visitors due to a lack of foreign language guidance, customer service, and on-site reception capabilities. In reality, securing personnel (guides) to lead experiences and provide explanations is difficult in rural areas, and establishing a reception system takes time.
To solve these issues and deliver Japan's diverse food culture as an "experience that resonates with foreign visitors," our company has been supporting product creation and sales. Through this partnership, we will further strengthen our efforts to resolve personnel-related challenges.
## ■ Details of the Partnership
Through this partnership, Reelu will cooperate on the multilingual talent front for food experiences aimed at inbound tourists via byFood, which operates in English, Traditional/Simplified Chinese, Korean, Japanese, and Spanish. Workers registered with Reelu will take on some of the multilingual tasks associated with planning, commercialization, and operation, thereby supporting the realization of food experience content.
Furthermore, by assigning foreign-language-speaking guides, we aim to facilitate understanding of the experience content, ensure smooth communication, and enhance the experiential value, including the local food culture and its background.
Key initiatives include:
- Foreign language support during food experiences and tours for inbound tourists.
- On-site reception, guidance, and operational assistance.
- Communication support between experience providers and participants.
- Support for building an operational framework for commercialization.
This will help bring to fruition food experiences that were previously difficult to commercialize due to personnel constraints, aiming to expand the provision of experiences that leverage local food culture.
## ■ Future Development
Our company aims to convey the charm of Japan to the world through food, providing integrated support from content development to sales and promotion. In the future, through our partnership with Reelu, we will advance the strengthening of our reception system, including multilingual support, and expand the offering of regional food experiences that were previously difficult to commercialize due to personnel constraints.
Additionally, by providing experiences that convey local food culture and its background, we will strive to both improve the satisfaction of inbound tourists and contribute to regional economies. We will also continue to create social value through our initiative to deliver meals to children in developing countries for every booking made.
## ■ Representative Comments
### Shuyu Konno, CEO of Reelu Inc.
I feel that Japanese food is an incredibly strong attraction for foreign visitors. However, even with attractive plans, on-site multilingual support and an operational system are indispensable for delivering them as products. Through this partnership, I am delighted that Reelu's workers can play a part in bringing more food experiences to life and delivering them to our visitors from abroad. We will continue to support the expansion of inbound experiences from the perspective of the on-site talent needed.
### Kaoru Joho, CEO of TableCross Inc.
While Japanese food is a major attraction for tourists, including those from overseas, there are many cases where its value is not fully communicated.
Through this partnership, by strengthening our reception system including multilingual support, we will promote an environment where we can deliver experiences that include the hidden food culture and background of a region.
We will continue to disseminate the charm of Japan to the world through food, while also working to create social value through the provision of these experiences.
## ■ Company Overviews
### Reelu Inc.
Reelu Inc. operates a fully-vetted matching service that provides ready-to-work talent on an hourly basis to on-site situations requiring multilingual support. It is used in various inbound-related and global business settings, such as at tourist destinations, airports, train stations, retail stores for tax-free services, and exhibitions.
- Representative: CEO Shuyu Konno
- Location: Aoyama Tower Place 8F, 8-4-14 Akasaka, Minato-ku, Tokyo
- Company Website: https://reelu.jp/
- Service Website: https://service.reelu.jp/tourism
### TableCross Inc.
- Representatives: CEO Kaoru Joho, COO Serkan Toso
- Location: WeWork 16F, Link Square Shinjuku, 5-27-5 Sendagaya, Shibuya-ku, Tokyo
- Company Website: https://tablecross.com/ja/
- Service Website: https://www.byfood.com/
FAQ
What is the main purpose of this partnership?
To commercialize attractive but hidden local food experiences by solving the problem of a lack of multilingual staff, making them available to foreign visitors.
What kind of service is 'byFood'?
It is a food experience booking platform for foreign visitors to Japan, offering gourmet tours, cooking classes, and restaurant reservations in multiple languages.
What is the feature of 'Reelu', the talent provider?
It's a matching service that dispatches multilingual staff on an hourly basis, utilized in various inbound-related fields like tourist spots and retail stores.