BuzzCloud Supports New Customer Acquisition through 'Oshikatsu' Marketing with Voice Actor Nobuhiko Okamoto × Oisix
BuzzCloud collaborated with Oisix, a food delivery service by Oisix ra Daichi, to launch the 'Nobuhiko Okamoto × Oisix Collaboration Campaign,' aiming to acquire new customers through 'Oshikatsu' (fandom) marketing.
📋 Article Processing Timeline
- 📰 Published: May 22, 2026 at 01:30
- 🔍 Collected: May 21, 2026 at 17:01
- 🤖 AI Analyzed: May 21, 2026 at 17:07 (5 min after Collected)
BuzzCloud, an agency specializing in 'Oshikatsu' marketing, partnered with Oisix, a food delivery service operated by Oisix ra Daichi, to execute the 'Nobuhiko Okamoto × Oisix Collaboration Campaign.'
In this campaign, voice actor Nobuhiko Okamoto participated, offering exclusive benefits such as limited-edition videos and original voice recordings. Additional rewards for ongoing purchases were provided, creating a new 'fandom experience' for fans.
[Background of the Campaign]
The food delivery market is expanding due to the rise in dual-income households and diversified lifestyles. Meal kits and delivery services that balance culinary convenience with quality are widely supported, from parenting generations to younger demographics.
However, marketing challenges have emerged. As SNS and web ad algorithms become more optimized, it is becoming increasingly difficult to reach new customers, as reach is often restricted to existing interest groups.
To address this, the company focused on the energy of 'Oshikatsu' in the entertainment sector. Oshikatsu marketing facilitates behavioral changes through voluntary fan sharing and recommendations, allowing access to audiences that traditional advertising struggles to reach.
[Campaign Overview]
- Title: Nobuhiko Okamoto × Oisix Collaboration Campaign '#NobukunAndOisixStarted'
- Duration: December 18, 2025 (Thu) - January 15, 2026 (Thu)
- Benefits: Trial set purchase benefits (ASMR voice, message-inscribed acrylic coaster), Subscription service benefits (Cooking movie, photo card)
[Reason for Casting]
1. Affinity between voice actor fans and Oisix
The company hypothesized that the attributes of new fan segments targeted by Oisix have a high affinity with voice actor fans, which has been verified through multiple campaigns.
2. Embodying product benefits
A story was designed where Nobuhiko Okamoto, who publicly admits he does not cook, challenges himself to cook using Oisix, realistically communicating the service's value that 'anyone can easily cook delicious meals.'
In this campaign, voice actor Nobuhiko Okamoto participated, offering exclusive benefits such as limited-edition videos and original voice recordings. Additional rewards for ongoing purchases were provided, creating a new 'fandom experience' for fans.
[Background of the Campaign]
The food delivery market is expanding due to the rise in dual-income households and diversified lifestyles. Meal kits and delivery services that balance culinary convenience with quality are widely supported, from parenting generations to younger demographics.
However, marketing challenges have emerged. As SNS and web ad algorithms become more optimized, it is becoming increasingly difficult to reach new customers, as reach is often restricted to existing interest groups.
To address this, the company focused on the energy of 'Oshikatsu' in the entertainment sector. Oshikatsu marketing facilitates behavioral changes through voluntary fan sharing and recommendations, allowing access to audiences that traditional advertising struggles to reach.
[Campaign Overview]
- Title: Nobuhiko Okamoto × Oisix Collaboration Campaign '#NobukunAndOisixStarted'
- Duration: December 18, 2025 (Thu) - January 15, 2026 (Thu)
- Benefits: Trial set purchase benefits (ASMR voice, message-inscribed acrylic coaster), Subscription service benefits (Cooking movie, photo card)
[Reason for Casting]
1. Affinity between voice actor fans and Oisix
The company hypothesized that the attributes of new fan segments targeted by Oisix have a high affinity with voice actor fans, which has been verified through multiple campaigns.
2. Embodying product benefits
A story was designed where Nobuhiko Okamoto, who publicly admits he does not cook, challenges himself to cook using Oisix, realistically communicating the service's value that 'anyone can easily cook delicious meals.'
FAQ
What is 'Oshikatsu' (fandom) marketing?
An advertising method that converts the enthusiasm of fans who want to support their 'oshi' (favorite) into actual purchasing behavior.
Why was the Okamoto×Oisix collaboration effective?
Because there is a high affinity between voice actor fans and the target demographic, and the story of Okamoto attempting to cook successfully communicates the ease of the service.
Is the campaign still ongoing?
No, this campaign concluded on January 15, 2026.