A Bus Company Becomes a Crab and Wagyu Wholesaler!? All-You-Can-Eat Crab and Kobe Beef Restaurants Open Simultaneously in Kawaguchiko and Kyoto Arashiyama!
Heisei Enterprise, a company primarily operating highway buses and tours, is opening two all-you-can-eat restaurants specializing in crab and Kobe beef in Kawaguchiko and Kyoto Arashiyama. The company purchased large-scale freezers to buy luxury ingredients in bulk, allowing them to offer them at lower prices, effectively becoming a wholesaler. These restaurants, initially serving the company's bus tour customers, are now open to the general public to provide delicious meals to a wider audience.
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- 📰 Published: March 28, 2026 at 17:27
- 🔍 Collected: March 28, 2026 at 21:59 (4h 31m after Published)
- 🤖 AI Analyzed: April 15, 2026 at 09:39 (419h 39m after Collected)
Heisei Enterprise Co., Ltd. (Headquarters: Shiki City, Saitama Prefecture; President: Takaya Takura; https://busde.com/), which sells highway buses, overnight buses, and day bus tours, has announced the opening of two new restaurants on Saturday, March 28th: "Restaurant Crab and Wagyu Fujisan-tei" in Kawaguchiko and "Crab and Kobe Beef Restaurant Kyoto Wasabi Arashiyama" (https://guesthousejp.com/arashiyama/). For the time being, they will only be open for dinner service. Both are located in areas popular with domestic and international tourists, but we are opening these locally-focused crab and Kobe beef specialty restaurants. Additionally, as a special opening campaign, customers who bring a flyer can enjoy the all-you-can-eat course for half price (until the end of April).
◆Store Details◆
Crab and Wagyu Fujisan-tei
Location: 2974 Kawaguchi, Fujikawaguchiko-machi, Minamitsuru-gun, Yamanashi Prefecture
Phone: 0555-28-5760
Hours: 17:00 - 21:00 (Closed Tuesdays and Wednesdays)
HP: https://guesthousejp.com/kawaguchiko/
Details: A crab and wagyu restaurant. The second floor is a traditional inn. "Crab and Wagyu Fujisan-tei" is a restaurant where you can enjoy crab and Kobe beef while admiring Mt. Fuji. It is one of only three designated Kobe beef registered stores in Yamanashi Prefecture (as of March 2026). For crab, we offer the kings of crab such as Hon-zuwai (snow crab) and Tarabagani (king crab), as well as Maru-zuwai, a rare crab known as the "queen of crabs" in Europe.
Crab and Kobe Beef Restaurant Kyoto Wasabi Arashiyama
Location: 22-1 Matsumuro Oisage-cho, Saikyo-ku, Kyoto
Phone: 080-4781-7185
Hours: 17:30 - 22:00 (Closed Mondays and Tuesdays)
HP:https://guesthousejp.com/arashiyama/
Details: A crab and Kobe beef restaurant. "Crab and Kobe Beef Restaurant Kyoto Wasabi Arashiyama," characterized by its spacious and modern interior, features a head chef trained in Japanese cuisine who considers the best timing to serve each ingredient to customers. Guests can enjoy a presentation that captures the atmosphere and season of Kyoto.
Bulk Purchasing of Crab and Brand Beef
Heisei Enterprise is particular about crab and Kobe beef because it wants many people to easily enjoy delicious, high-end ingredients that are typically eaten on special occasions. Therefore, we make no compromises in our purchasing, carefully selecting and sourcing only what everyone would find delicious. As a way to allow customers to enjoy high-end ingredients at the lowest possible price, the company purchased large freezers. By making bulk purchases at once, we have become wholesaler-scale, which helps to keep prices down.
The company was founded in 1992 as a charter tour bus company and now, with its bus business as its core, it has expanded into domestic and international travel, lodging and restaurant businesses, and real estate. In 2021, it also entered agriculture. A group company opened a strawberry farm in 2022. By offering agricultural experiences such as strawberry picking, it enables a variety of experiences throughout the year and is creating new tourism resources. Recently, the company has been planning all travel-related services in-house and is working on regional revitalization and creating tourism experiences by generating its own tourism resources, which are in decline.
Tourism experiences like strawberry picking can be enjoyed on our company's domestic bus tour "VIP Tour" (https://tour.vipliner.biz/), and the two restaurants mentioned above already provide lunch as dining spots for the company's VIP tours. By opening these tour-exclusive restaurants to the general public, we will provide delicious meals to an even larger number of customers.
【About Heisei Enterprise】
Under the highway bus "VIP Liner" brand (https://vipliner.biz/), the company operates the most services between Tokyo and Osaka (self-operated). It was the first in Japan to introduce women-only buses and has established waiting areas "VIP Lounges" and accommodation facilities "Hostel Wasabi" at each of its bases in Tokyo, Nagoya, Kyoto, and Osaka. In addition to arranging inbound and outbound travel both domestically and internationally, its "VIP Tour" sightseeing bus tours sell many popular tours such as Mt. Fuji climbing, firework festivals, and fruit picking. It achieves a one-stop operation from tour planning that combines travel and buses to sales. By developing various services based on its original bus business, it aims to improve convenience and reduce costs. The company's representative, Mr. Takura, appeared on TV Tokyo's Cambria Palace in April, and his unique business model has become a hot topic, leading to numerous media appearances.
【Company Profile】
Heisei Enterprise Co., Ltd.
Representative: Takaya Takura
Location: HEG Building, 5-22-26 Honcho, Shiki City, Saitama Prefecture 353-0004
Established: December 11, 1992
Business Activities: Charter tour buses, shuttle buses, route buses, welfare lift buses, travel agency, automobile maintenance, fitness club business ( https://curves.busde.com/ ), lodging, real estate, etc.
Official Website: https://busde.com/