"Brands Grow with Subscriptions." Apparel Subscription SaaS 'Circle' to Launch September 1, 2026 - Pre-orders for 14-Day Free Trial Open Today for First 25 Brands

"What if we could start a subscription under our own brand name?" For years, many brand owners in Japan's apparel industry have grappled with this question.

'Circle SaaS' (Operated by Burst Inc. / Headquarters: 1-4-3 Asama-cho, Nishi-ku, Yokohama, Kanagawa) is a subscription SaaS specialized for apparel that answers this question, requiring no engineers and zero additional development.

Ahead of its official release on September 1, 2026, we are opening pre-orders today for the first 25 brands on a first-come, first-served basis. Eligible brands will receive a trial start link on the release day, September 1st, and their 14-day free trial will begin upon accessing the link.

Additionally, we will provide two months of our 'Pro Support Plan,' normally priced at ¥29,800 per month, free of charge.

▶ Service Site: https://one-circle.jp

▶ Monthly Revenue Simulator: https://one-circle.jp/simulator

"We want to try subscriptions, but we can't do it ourselves."

It's now common industry knowledge that subscriptions can be a key to brand growth. However, when brands try to start their own, they always face the same hurdles.

Adding a subscription app to Shopify can lead to development costs exceeding expectations due to brand-specific operational requirements. Choosing in-house development requires a long period from design to live operation. When using a platform, customers receive the operating company's UI, not the "brand's worldview."

Many brands were left with no choice but to conclude, "We want to try, but we can't do it ourselves."

'Circle' was created to change that situation.

See Details

Four Revenue Models Built-in from the Start

What sets 'Circle' apart from other subscription platforms is that it's designed not as a single billing model, but as a combination of four revenue models.

Fixed-Rate Rental: Recurring revenue that accumulates monthly. Through diagnosis-linked matching, we continuously deliver items that perfectly suit members. One SKU is repeatedly delivered to multiple members, increasing inventory turnover.

Regular Purchase: Subscription members can buy as is. Both rental members and non-members can make regular purchases from the same brand portal. No separate payment flow is necessary.

Purchase Conversion: From rental to purchase. A system that allows members to purchase items they liked during rental. "Try it, like it, then buy it" – this captures the apparel's inherent purchasing psychology as brand sales.

Used Sales of Returned Items: Returned items don't become inventory costs. A system is standard for reselling returned items as used goods on the brand portal. There's no need to list each item manually.

As a Circular Subscription, Directly Linked to CSR & Sustainability

One item is repeatedly delivered to members, and returned items enter secondary circulation – 'Circle's' four models inherently possess the structure of circular commerce.

With accelerating initiatives related to the circular economy by the Ministry of Economy, Trade and Industry, and the movements of the Japan Sustainable Fashion Alliance (JSFA), this was designed as an operational foundation for brands to "establish circular fashion as a business." Rental counts and resale numbers can also be used as operational indicators for CSR/sustainability reports.

Fully White-Label + 3 Steps for Brand Implementation

Members see only the brand's URL, logo, and colors; there is no display of Circle (the "Powered by Circle" notation is also hidden on GROWTH plans and above).

The only tasks required from the brand are:

Selection of revenue models and design

Registration of logo, colors, and domain

Initial product registration – just these three steps.

Circle handles the rest as standard. No engineers are needed.

Early Reservation Bonus (Limited to the first 25 brands) – Minimizing the Risk of "Trying It Out"

'Circle' aims to make that final step for brands that want to try but can't take the leap as risk-free as possible. The first 25 brands in the founding member slot will receive the following benefits collectively.

Benefits

Details

✅ 14-Day Free Trial Early Reservation

Reservation acceptance begins today. On the official release date of September 1, 2026, you will receive a trial start link, and the 14-day period will begin upon accessing the link (the trial days will not decrease unless you open the link).

✅ 2 Months Free Pro Support (Value of ¥59,600)

Support for design and operational setup with a dedicated representative.

✅ No Engineers Needed, 3-Step Implementation

Zero additional development, only three steps for the brand.

✅ Priority Onboarding on Official Release Day

As a founding member slot, priority acceptance and onboarding will be provided to launch your portal from September 1st.

Item

Details

Target

First 25 brands to pre-order via this service site.

Application Period

June 27, 2026 – (Acceptance will close once the first 25 brand slots are filled).

Application

Please contact us via the inquiry form at https://one-circle.jp/contact and select "Reserve a 14-day free trial (Limited to the first 25 brands)."

▶ Try it Now

Reserve a 14-day free trial (Limited to the first 25 brands) → https://one-circle.jp/contact

Calculate your brand's monthly revenue with the simulator → https://one-circle.jp/simulator

From the Development Team

"When I talk to people in the apparel industry, they always ask, 'Can we do subscriptions too?' It's not about whether it's technically possible, but whether it can be sustained as a circular business at a realistic cost, without compromising the brand's worldview – we've created a service that directly answers that question.

First, please pre-order and try running it under your own brand name starting from the official release day on September 1st."

Provided Concepts

Item

Details

Service Name

Circle SaaS

Service Site

https://one-circle.jp

Monthly Revenue Simulator

https://one-circle.jp/simulator

Official Launch Date

September 1, 2026

Target Audience

Japanese apparel brands (primarily targeting those with annual sales from tens of millions to 10 billion yen).

Pricing Plans

STARTER (¥34,800/month) / GROWTH (¥49,800/month) / GROWTH PLUS (¥74,800/month) / SCALE (¥149,800/month) - 4 plan configurations (details at https://one-circle.jp/pricing ).

Pro Support Plan

¥29,800/month (2 months free as an early reservation bonus).

Trial

14-day free trial (starts from the moment you access the link issued on the official release day, September 1st, after pre-ordering).

Contract Type

Monthly renewal (please check https://one-circle.jp/pricing for contract terms and minimum usage period for each plan).

Company Overview

Item

Details

Company Name

Burst Inc.

Location

1-4-3 Asama-cho, Nishi-ku, Yokohama, Kanagawa 220-0072

Representative

Ryuji Hisano, Representative Director

Business Description

Development and provision of the circular subscription SaaS 'Circle' for apparel brands.

Corporate Site

https://burst-tech.com

Service Site

https://one-circle.jp