Burger King® Japan Launches 'Franchise Switch Plan' for Restaurant Owners! Get Up to 40 Million Yen Cashback for Switching from Other Chains!
BK Japan Holdings has announced a campaign to support restaurant owners switching to Burger King, offering up to 40 million yen in cashback to reach their target of 600 stores by 2028.
📋 Article Processing Timeline
- 📰 Published: April 22, 2026 at 20:30
- 🔍 Collected: April 23, 2026 at 00:02 (3h 32m after Published)
- 🤖 AI Analyzed: April 23, 2026 at 03:50 (3h 48m after Collected)
BK Japan Holdings Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Kazuhiro Nomura) will implement the 'Franchise Switch Plan' from 11:00 on April 22, 2026 (Wed) to 15:00 on September 30, 2026 (Wed). This plan offers a cashback of up to 40 million yen for those switching from other restaurant chains to Burger King®. A promotional video has also been released on official X and YouTube.
*This campaign is exclusively for corporate entities considering Burger King® franchise membership.
From 77 stores nationwide at the end of May 2019, Burger King® has increased by 275 stores to a total of 352 stores (as of April 22, 2026). The company aims for 600 stores nationwide by the end of 2028, maintaining the highest store growth rate in the burger industry.
Burger King® wants more people in Japan to enjoy its signature 'Whopper®,' featuring flame-grilled 100% beef patties and fresh vegetables. To further expand, they are launching this plan to recruit new franchise owners. This plan targets business operators already in the restaurant industry. By switching multiple stores to the Burger King® brand, Burger King® will bear half of the equipment investment, providing up to 40 million yen in cashback. With a strong average monthly sales of approximately 17 million yen in 2025, this plan allows for even faster return on investment.
**Campaign Overview**
- Period: April 22, 2026, 11:00 to September 30, 2026, 15:00.
- Content: Apply via the official campaign website form.
- Area: Nationwide in Japan.
- Benefits: Half of equipment investment covered by Burger King®, up to 40 million yen cashback for multi-store conversions.
- FC Requirements:
1. Minimum 3 years of corporate business experience (mainly in F&B).
2. Submission of the last 3 fiscal years' financial reports and registry certificate.
3. Selection of a Business General Manager (GM).
4. Completion of pre-opening training.
5. Agreement on a multi-store business development plan.
*This campaign is exclusively for corporate entities considering Burger King® franchise membership.
From 77 stores nationwide at the end of May 2019, Burger King® has increased by 275 stores to a total of 352 stores (as of April 22, 2026). The company aims for 600 stores nationwide by the end of 2028, maintaining the highest store growth rate in the burger industry.
Burger King® wants more people in Japan to enjoy its signature 'Whopper®,' featuring flame-grilled 100% beef patties and fresh vegetables. To further expand, they are launching this plan to recruit new franchise owners. This plan targets business operators already in the restaurant industry. By switching multiple stores to the Burger King® brand, Burger King® will bear half of the equipment investment, providing up to 40 million yen in cashback. With a strong average monthly sales of approximately 17 million yen in 2025, this plan allows for even faster return on investment.
**Campaign Overview**
- Period: April 22, 2026, 11:00 to September 30, 2026, 15:00.
- Content: Apply via the official campaign website form.
- Area: Nationwide in Japan.
- Benefits: Half of equipment investment covered by Burger King®, up to 40 million yen cashback for multi-store conversions.
- FC Requirements:
1. Minimum 3 years of corporate business experience (mainly in F&B).
2. Submission of the last 3 fiscal years' financial reports and registry certificate.
3. Selection of a Business General Manager (GM).
4. Completion of pre-opening training.
5. Agreement on a multi-store business development plan.