How long is the Burberry event in Bangkok scheduled to run?

The event is active from the launch date and will run until July 31, 2026, offering seasonal activations. (51 characters)

What unique experiences are available to hotel guests during the takeover?

Guests can experience a custom yellow-check tuk-tuk ride, a branded photo booth, and exclusive wellness treatments. (56 characters)

Which international celebrities attended the opening celebration?

Key attendees included brand ambassador Bright, ROLA, Nijiro Murakami, Hwasa, and other notable regional figures. (54 characters)

Burberry Launches Summer Takeover at The Standard, Bangkok Mahanakhon

Published Jun 15, 2026 8:00 PM ・ Updated Jun 15, 2026 11:33 AM ・ 3 min read ・ Source: PR TIMES

Burberry has launched its Summer Takeover campaign at The Standard, Bangkok Mahanakhon in Thailand, running through July 31, 2026. The launch party hosted brand ambassador Bright along with prominent figures like ROLA, Nijiro Murakami, and Hwasa. The campaign features custom yellow house check tuk-tuks, dedicated photo booths, and special wellness programs.

To celebrate the launch of the Summer Takeover, Burberry hosted a night of music and dance at The Standard, Bangkok, welcoming friends and family of the brand. This event marks the first of a series of activations planned for this summer.

Burberry brand ambassador Bright, along with ROLA and Nijiro Murakami from Japan, and Hwasa and Van Mai Huong from across Asia, gathered at the hotel's pool area offering panoramic views of Bangkok. Guests then transitioned to 'The Parlour' floor, enjoying live sets by DJ Patra B and DJ Jay Sarayu, and a special performance by Atom. Guests also explored the city of Bangkok in Burberry-themed tuk-tuks, customized with the brand's yellow house check specially designed for the takeover.

The Standard, Bangkok Mahanakhon, an urban retreat in the heart of Thailand's capital, will host various experiential activations by Burberry throughout the summer. A branded Burberry photo booth will be set up on 'The Parlour' floor, and exclusive wellness programs will also be introduced.

Other notable attendees included a diverse lineup of guests such as BAILEY (AllDay Project), Benjamin Kheng, Joong Archen, Meen Nichakoon, Milli Danupha, Off Jumpol, Quang Hùng MasterD, Santa Pongsapak, Shye, WOOCHAN (AllDay Project), and Yung Raja.

Event Period: Now open through July 31, 2026

Location: The Standard, Bangkok Mahanakhon 114 Naradhiwat Rajanagarindra Road Silom, Bangrak Bangkok, 10500 Thailand

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Source: PR TIMES
Category: Event

Burberry Launches Summer Takeover at The Standard, Bangkok Mahanakhon

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