From YBA to YJA: Burberry's New Art Initiative with Emerging Japanese Artists
Key facts
- From YBA to YJA: Burberry's New Art Initiative with Emerging Japanese Artists
- Burberry has announced a new support program, 'YJA' (Young Japan-based Artists). In June 2026, works by artists Kenryou Gu and Yoko Daihara will be exhibited as part of the 'Tate — YBA & BEYOND' exhibition at the Kyoto City Kyocera Museum of Art.
- Source: PR Times
- Date: May 28, 2026
Direct answer
Burberry has announced a new support program, 'YJA' (Young Japan-based Artists). In June 2026, works by artists Kenryou Gu and Yoko Daihara will be exhibited as part of the 'Tate — YBA & BEYOND' exhibition at the Kyoto City Kyocera Museum of Art.
- Citation
- From YBA to YJA: Burberry's New Art Initiative with Emerging Japanese Artists (May 28, 2026), PR Times
- Source
- PR Times
- Date
- May 28, 2026
Burberry has announced a new support program, 'YJA' (Young Japan-based Artists). In June 2026, works by artists Kenryou Gu and Yoko Daihara will be exhibited as part of the 'Tate — YBA & BEYOND' exhibition at the Kyoto City Kyocera Museum of Art.
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- 📰 Published: May 28, 2026 at 14:00
- 🔍 Collected: June 1, 2026 at 01:53 (83h 53m after Published)
- 🤖 AI Analyzed: June 1, 2026 at 01:59 (6 min after Collected)
## Burberry Announces New 'YJA' Program
Burberry is pleased to announce a new commission program, 'YJA' (Young Japan-based Artists), which showcases emerging artists based in Japan. This program reinterprets the spirit of the 'Young British Artists' (YBA), who sparked innovative creativity in the UK in the 1990s, from a contemporary perspective.
## Collaboration with the 'Tate — YBA & BEYOND' Exhibition
Under this program, works by emerging Japanese artists Kenryou Gu and Yoko Daihara will be exhibited as a related program for the exhibition 'Tate — YBA & BEYOND: British Art,' to be held at the Kyoto City Kyocera Museum of Art starting in June 2026.
Burberry has a history of supporting art and culture for over 100 years, both in the UK and abroad, consistently collaborating with cultural institutions and providing platforms for artists. This exhibition is being implemented in collaboration with Tate and the British Council, and through this initiative, Burberry supports the promotion of modern British art and culture in Japan. 'YJA' is an attempt to reconstruct the innovation and challenging spirit embodied by the YBA in a global context.
## Artist Perspectives and Works
The works of Kenryou Gu and Yoko Daihara will be displayed in the entrance area of the Higashiyama Cube, the venue for the 'YBA & BEYOND' exhibition. Both artists focus on the natural world, exploring the relationship between humans and the environment—a perspective that resonates with Burberry's long-standing interest in the 'outdoors.'
Kenryou Gu stated:
"The work depicts a forest as a dynamic system formed by climate and time. It is not a fixed landscape, but captures the moment when the relationship between nature and the environment becomes visible."
The creation of 'Young Japan-based Artists' utilizes textile manipulation and weaving techniques, which naturally connects to Burberry's textile-rooted traditions. Kenryou Gu's work uses a digital weaving technique that intersects the concepts of climate and time with the perception of landscape. Meanwhile, Yoko Daihara expresses outdoor elements non-linearly and tactilely through textiles and wool.
- Dates: June 3 – September 6, 2026
- Venue: Kyoto City Kyocera Museum of Art
Burberry is pleased to announce a new commission program, 'YJA' (Young Japan-based Artists), which showcases emerging artists based in Japan. This program reinterprets the spirit of the 'Young British Artists' (YBA), who sparked innovative creativity in the UK in the 1990s, from a contemporary perspective.
## Collaboration with the 'Tate — YBA & BEYOND' Exhibition
Under this program, works by emerging Japanese artists Kenryou Gu and Yoko Daihara will be exhibited as a related program for the exhibition 'Tate — YBA & BEYOND: British Art,' to be held at the Kyoto City Kyocera Museum of Art starting in June 2026.
Burberry has a history of supporting art and culture for over 100 years, both in the UK and abroad, consistently collaborating with cultural institutions and providing platforms for artists. This exhibition is being implemented in collaboration with Tate and the British Council, and through this initiative, Burberry supports the promotion of modern British art and culture in Japan. 'YJA' is an attempt to reconstruct the innovation and challenging spirit embodied by the YBA in a global context.
## Artist Perspectives and Works
The works of Kenryou Gu and Yoko Daihara will be displayed in the entrance area of the Higashiyama Cube, the venue for the 'YBA & BEYOND' exhibition. Both artists focus on the natural world, exploring the relationship between humans and the environment—a perspective that resonates with Burberry's long-standing interest in the 'outdoors.'
Kenryou Gu stated:
"The work depicts a forest as a dynamic system formed by climate and time. It is not a fixed landscape, but captures the moment when the relationship between nature and the environment becomes visible."
The creation of 'Young Japan-based Artists' utilizes textile manipulation and weaving techniques, which naturally connects to Burberry's textile-rooted traditions. Kenryou Gu's work uses a digital weaving technique that intersects the concepts of climate and time with the perception of landscape. Meanwhile, Yoko Daihara expresses outdoor elements non-linearly and tactilely through textiles and wool.
- Dates: June 3 – September 6, 2026
- Venue: Kyoto City Kyocera Museum of Art
FAQ
What is Burberry's 'YJA' program?
It is a new commissioning program that introduces and supports young artists based in Japan.
Where will the YJA program artists be exhibited?
They will be exhibited in the Higashiyama Cube entrance area of the 'Tate Britain - YBA & BEYOND' exhibition at the Kyoto City Kyocera Museum of Art from June 3, 2026 to September 6, 2026.
Who are the artists participating in this program?
Kenryou Gu and Yoko Daihara.
What is the background for Burberry implementing this program?
To inherit the history of art support in the UK and to support the promotion of contemporary British art and culture in Japan.
What is the common point in the works of Kenryou Gu and Yoko Daihara?
Their works explore the relationship between humans and the environment, and they use techniques that connect with textiles, a tradition of Burberry.