BURBERRY: A Special Summer Experience Unfolds at Hôtel Belles Rives
Burberry announces a partnership with Hôtel Belles Rives on the French Riviera, creating a unique summer space across the hotel's iconic beach club and terraces, expressing a distinctly British spirit. This collaboration offers a blend of Burberry's heritage and modern allure in a historic setting.
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- 📰 Published: May 13, 2026 at 03:00
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©Courtesy of Burberry
Burberry announces its partnership with Hôtel Belles Rives on the French Riviera. A special space expressing a distinctly British spirit will be created, gracing the hotel's iconic beach club and terraces to celebrate the summer season.
Hôtel Belles Rives is renowned as a historic summer retreat where cultural figures and creators, including Ernest Hemingway and Gertrude Stein, gathered in the early 20th century. It is also where F. Scott Fitzgerald, author of 'The Great Gatsby', spent his later years and began writing his novel 'Tender Is the Night' (1934). The protagonist of this work is famously known for wearing a Burberry coat.
Emphasizing its connection to nature, Burberry has consistently expressed waterside culture. Founder Thomas Burberry himself loved nature, designing clothing and tailoring for yachting enthusiasts in the early 20th century. The 2026 'High Summer' collection also features Burberry check swimwear and coastal motifs, inspired by the brand's enduring spirit of adventure.
In this partnership, the Art Deco splendor of the hotel is reinterpreted through Burberry's unique perspective. The brand's iconic Burberry check is expressed in the striking blue that symbolizes Hôtel Belles Rives, adorning the hotel's interiors. This special check is also applied to the original 1920s lift, and custom logos are placed on the private jetty and beach club doors.
Guests can enjoy the Riviera experience by cooling off with Burberry's special ice cream on the famous terrace, or watching the Mediterranean sunset from 'Bar Fitzgerald'. Additionally, special Burberry-branded experiences will be held during the summer, including a variety of activities such as water skiing, said to have originated in the coastal region.
Until September 30, 2026
Hôtel Belles Rives
33 Boulevard Edouard Baudoin
06160 Antibes
France
ABOUT HÔTEL BELLES RIVES GROUP
Hôtel Belles Rives is a historic Art Deco hotel overlooking the sparkling blue Mediterranean. Known as the place where F. Scott Fitzgerald wrote 'Tender Is the Night', it conveys the elegant atmosphere of the former Riviera golden age. Meanwhile, its 43 rooms and suites have been recently renovated, updated with sophisticated modern design.
At the hotel's Michelin-starred restaurant 'La Passagère', guests can savor Mediterranean gastronomy crafted by Chef Aurélien Vécause. 'Bar Fitzgerald', named after its former resident Fitzgerald, offers light lunches and classic cocktails in a newly renovated space.
The private beach features the 'Belles Rives Beach Restaurant', a water sports club, and a jetty with a dedicated boat dock. Furthermore, the 'Valmont Beauty Corner' by Swiss luxury skincare brand Valmont offers innovative treatments to savor the blissful afterglow of a Riviera stay.
Contact:
Burberry Japan
0066-33-812819
https://burberry.com
Burberry announces its partnership with Hôtel Belles Rives on the French Riviera. A special space expressing a distinctly British spirit will be created, gracing the hotel's iconic beach club and terraces to celebrate the summer season.
Hôtel Belles Rives is renowned as a historic summer retreat where cultural figures and creators, including Ernest Hemingway and Gertrude Stein, gathered in the early 20th century. It is also where F. Scott Fitzgerald, author of 'The Great Gatsby', spent his later years and began writing his novel 'Tender Is the Night' (1934). The protagonist of this work is famously known for wearing a Burberry coat.
Emphasizing its connection to nature, Burberry has consistently expressed waterside culture. Founder Thomas Burberry himself loved nature, designing clothing and tailoring for yachting enthusiasts in the early 20th century. The 2026 'High Summer' collection also features Burberry check swimwear and coastal motifs, inspired by the brand's enduring spirit of adventure.
In this partnership, the Art Deco splendor of the hotel is reinterpreted through Burberry's unique perspective. The brand's iconic Burberry check is expressed in the striking blue that symbolizes Hôtel Belles Rives, adorning the hotel's interiors. This special check is also applied to the original 1920s lift, and custom logos are placed on the private jetty and beach club doors.
Guests can enjoy the Riviera experience by cooling off with Burberry's special ice cream on the famous terrace, or watching the Mediterranean sunset from 'Bar Fitzgerald'. Additionally, special Burberry-branded experiences will be held during the summer, including a variety of activities such as water skiing, said to have originated in the coastal region.
Until September 30, 2026
Hôtel Belles Rives
33 Boulevard Edouard Baudoin
06160 Antibes
France
ABOUT HÔTEL BELLES RIVES GROUP
Hôtel Belles Rives is a historic Art Deco hotel overlooking the sparkling blue Mediterranean. Known as the place where F. Scott Fitzgerald wrote 'Tender Is the Night', it conveys the elegant atmosphere of the former Riviera golden age. Meanwhile, its 43 rooms and suites have been recently renovated, updated with sophisticated modern design.
At the hotel's Michelin-starred restaurant 'La Passagère', guests can savor Mediterranean gastronomy crafted by Chef Aurélien Vécause. 'Bar Fitzgerald', named after its former resident Fitzgerald, offers light lunches and classic cocktails in a newly renovated space.
The private beach features the 'Belles Rives Beach Restaurant', a water sports club, and a jetty with a dedicated boat dock. Furthermore, the 'Valmont Beauty Corner' by Swiss luxury skincare brand Valmont offers innovative treatments to savor the blissful afterglow of a Riviera stay.
Contact:
Burberry Japan
0066-33-812819
https://burberry.com