[BURBERRY] Announces High Summer 2026 Campaign
Burberry has launched its High Summer 2026 campaign, capturing British summer moments at a lido. The collection features swimwear and accessories with the iconic check in new colors like aubergine purple.
📋 Article Processing Timeline
- 📰 Published: April 15, 2026 at 03:00
- 🔍 Collected: April 14, 2026 at 18:31
- 🤖 AI Analyzed: April 19, 2026 at 14:37 (116h 6m after Collected)
© Courtesy of Burberry
© Courtesy of Burberry
Burberry is pleased to announce its High Summer 2026 campaign. Set against the backdrop of a lido (outdoor pool), the campaign consists of a film and visual portfolio depicting moments spent by the water, reflecting a uniquely British summer scene. It evokes summer memories filled with family, friends, and community.
The campaign features British actors Simone Ashley and Tom Blyth, alongside Alba Clare, Babacar N'doye, and Sacha Quenby. Joined by synchronized swimmers and divers, it portrays a world where the dynamism and tranquility of the water intersect.
'Lidos hold a special nostalgia for British people,' says Daniel Lee, Burberry's Chief Creative Officer. 'We don't miss that moment when the sun shines, and everyone tries to enjoy the season. We expressed such a day as intimate time spent by the water.'
The film is directed by Frances Plummer and shot by photographer Ryan McGinley. The gaze shifts from sun loungers to diving boards, capturing dives tracing arcs in the air and people surrendering themselves to the soft afternoon light. Eventually, the best spots by the poolside are filled with Burberry towels, marking the start of the summer season.
The soundtrack features the track 'Beating' by Tirzah, remixed by TONE.
KEY STYLES
In the High Summer 2026 collection, the Burberry Check, rooted in the brand's heritage sand beige, makes a striking appearance reinterpreted in soft tones of aubergine purple and cornflower blue.
Core pieces of the summer wardrobe are gathered, including the iconic Burberry Check bikinis, swimwear, and men's swim shorts.
For the poolside, light cotton voile tops, skirts, and shirts are accompanied by dresses woven with tonal checks and deckchair-inspired stripes. Ruffled necklines and tie designs enhance the light and flowing silhouettes.
Ribbed cotton jersey tank tops feature check straps, and the looks are subtly accented with light wool-silk scarves.
In menswear, relaxed-silhouette shirts and shorts are adorned with the Burberry Check, reconstructed through versatile expressions of weaving and embroidery. A cotton poplin set featuring a honeysuckle pink seahorse print also appears as a playful accent.
Cotton pique polo shirts are available in a wide range of hues from vibrant colors to neutrals. Cotton jersey T-shirts feature subtle Burberry Checks on the plackets and collars.
Lightweight hooded jackets are perfect for evening coolness or sudden rain. In the new season, they are tailored with aubergine purple and cornflower blue checks.
In footwear, the new 'Knight Runner' sneakers arrive in a light and refined silhouette. Sandals offer an elegant finish, such as the 'Baez' in leather with whipstitch detailing and the 'Urchin' in suede enhanced with check details. Furthermore, Burberry Check slide sandals and 'Pavilion' sandals brightly color the summer feet.
The 'Margate' bag is carefully hand-woven by artisans using raffia palm sourced from Madagascar. It is dyed in the signature sand beige Burberry Check.
Accessories include crochet bucket hats and wraparound sunglasses, perfect companions for the summer sun.
Creative Direction: Daniel Lee
Artistic Direction: Lane & Associates
© Courtesy of Burberry
Burberry is pleased to announce its High Summer 2026 campaign. Set against the backdrop of a lido (outdoor pool), the campaign consists of a film and visual portfolio depicting moments spent by the water, reflecting a uniquely British summer scene. It evokes summer memories filled with family, friends, and community.
The campaign features British actors Simone Ashley and Tom Blyth, alongside Alba Clare, Babacar N'doye, and Sacha Quenby. Joined by synchronized swimmers and divers, it portrays a world where the dynamism and tranquility of the water intersect.
'Lidos hold a special nostalgia for British people,' says Daniel Lee, Burberry's Chief Creative Officer. 'We don't miss that moment when the sun shines, and everyone tries to enjoy the season. We expressed such a day as intimate time spent by the water.'
The film is directed by Frances Plummer and shot by photographer Ryan McGinley. The gaze shifts from sun loungers to diving boards, capturing dives tracing arcs in the air and people surrendering themselves to the soft afternoon light. Eventually, the best spots by the poolside are filled with Burberry towels, marking the start of the summer season.
The soundtrack features the track 'Beating' by Tirzah, remixed by TONE.
KEY STYLES
In the High Summer 2026 collection, the Burberry Check, rooted in the brand's heritage sand beige, makes a striking appearance reinterpreted in soft tones of aubergine purple and cornflower blue.
Core pieces of the summer wardrobe are gathered, including the iconic Burberry Check bikinis, swimwear, and men's swim shorts.
For the poolside, light cotton voile tops, skirts, and shirts are accompanied by dresses woven with tonal checks and deckchair-inspired stripes. Ruffled necklines and tie designs enhance the light and flowing silhouettes.
Ribbed cotton jersey tank tops feature check straps, and the looks are subtly accented with light wool-silk scarves.
In menswear, relaxed-silhouette shirts and shorts are adorned with the Burberry Check, reconstructed through versatile expressions of weaving and embroidery. A cotton poplin set featuring a honeysuckle pink seahorse print also appears as a playful accent.
Cotton pique polo shirts are available in a wide range of hues from vibrant colors to neutrals. Cotton jersey T-shirts feature subtle Burberry Checks on the plackets and collars.
Lightweight hooded jackets are perfect for evening coolness or sudden rain. In the new season, they are tailored with aubergine purple and cornflower blue checks.
In footwear, the new 'Knight Runner' sneakers arrive in a light and refined silhouette. Sandals offer an elegant finish, such as the 'Baez' in leather with whipstitch detailing and the 'Urchin' in suede enhanced with check details. Furthermore, Burberry Check slide sandals and 'Pavilion' sandals brightly color the summer feet.
The 'Margate' bag is carefully hand-woven by artisans using raffia palm sourced from Madagascar. It is dyed in the signature sand beige Burberry Check.
Accessories include crochet bucket hats and wraparound sunglasses, perfect companions for the summer sun.
Creative Direction: Daniel Lee
Artistic Direction: Lane & Associates