I want to plant a 'Words Tree' in a park of words.

Muto Office announces the 'Word Park' concept, aiming to create a new culture where people can experience and nurture language together.
コンサルティング,コミュニケーションNQ 32/100出典:PR Times

📋 Article Processing Timeline

  • 📰 Published: April 2, 2026 at 08:40
  • 🔍 Collected: April 2, 2026 at 09:03 (22 min after Published)
  • 🤖 AI Analyzed: April 6, 2026 at 14:05 (101h 1m after Collected)
Our company supports 'April Dream,' a project that encourages companies to share their dreams on April 1st. This press release represents the dream of Muto Office, Inc. Muto Office, Inc. (Headquarters: 4-4-6 Nakameguro, Meguro-ku, Tokyo; Representative Director: Yuichi Muto) believes in expanding the possibilities of language to make people, companies, and the future more enjoyable and prosperous. We want to create a place where people can experience and grow through language. In our 2025 April Dream, we announced our desire to create a 'Word Park.' We want to transform the way children interact with language from 'learning to playing' and 'memorizing to enjoying.' We believe this will expand the possibilities between people and language. We hope that such new experiences will broaden the scope of thinking and communication. The 'Words Tree' is the symbolic centerpiece of this park. It is a tree made of various words from visitors, which we will grow together—where words become leaves, branches, and flowers. Just as a tree grows with sunlight, wind, and water, this tree grows with single letters, long sentences, and punctuation. Furthermore, the park will feature a 'Letter Sandbox' made of tiny characters, slides shaped like letters, and a 'Forest of Letters' for hide-and-seek, creating an environment where people can learn and grow by experiencing the fun of language. In 2024, we launched 'Bun to Art Publishing' and held an experiential word art exhibition in Daikanyama. As an advertising branding company, Muto Office has focused on communication centered on copywriting. We will continue this, but we also want to utilize our creative ideas and communication power beyond the framework of advertising to contribute to society and culture. This led to the launch of 'Bun to Art Publishing.' We published the art book 'Eventually, Everyone is a Ghost' and held an exhibition of the same name (July 26–August 4, 2024) to allow people to experience the thoughts born from words. 'Eventually, Everyone is a Ghost' is an art book centered on photography that makes ancient Japanese concepts of impermanence and permanence accessible to everyone today. The 'Word Park' is another embodiment of our idea to create culture through words. Words are rockets that can fly into space or into one's own heart. Reading a single sentence can change a life. Sometimes, we feel frustrated when our thoughts cannot be put into words. We want to expand the possibilities of language that touches our daily lives. We want to change the 'distance to language' that we decide unconsciously. We want words to enter us more naturally, like a part of our body, expanding our potential without the pressure of 'having to read' or 'having to write.' By multiplying language with familiar and fun things like a Word Park, we can create unprecedented experiences. We could create a 'Word Cafeteria' or a 'Word House.' Language can be closer to life and become more public. It is the dream of Muto Office to create such relationships with language together with local governments and companies.

FAQ

What is the 'Word Park'?

It is an experiential space where people can learn, play with, and grow words. It aims to expand the possibilities of language through the 'Words Tree' and word-themed playground equipment.

What does Muto Office do?

They specialize in advertising branding and copywriting, and are currently engaged in cultural creation through 'Bun to Art Publishing'.

What is April Dream?

A project organized by PR TIMES where companies announce the dreams they want to achieve on April 1st.