[Latest Report] Men's UV Care Survey: Sunscreen Usage Becomes a 'Daily Habit' Amidst Extreme Heat. Commuting Overtakes Leisure!

Key facts

  • [Latest Report] Men's UV Care Survey: Sunscreen Usage Becomes a 'Daily Habit' Amidst Extreme Heat. Commuting Overtakes Leisure!
  • A survey by BULK HOMME of 401 men aged 25–44 found that 80% now engage in regular UV care, with usage during commuting surpassing leisure activities. Men's UV care has evolved from an 'awareness' to a 'daily habit' over the past eight years.
  • Source: PR Times
  • Date: June 10, 2026

Direct answer

A survey by BULK HOMME of 401 men aged 25–44 found that 80% now engage in regular UV care, with usage during commuting surpassing leisure activities. Men's UV care has evolved from an 'awareness' to a 'daily habit' over the past eight years.

Citation
[Latest Report] Men's UV Care Survey: Sunscreen Usage Becomes a 'Daily Habit' Amidst Extreme Heat. Commuting Overtakes Leisure! (June 10, 2026), PR Times
Source
PR Times
Date
June 10, 2026
A survey by BULK HOMME of 401 men aged 25–44 found that 80% now engage in regular UV care, with usage during commuting surpassing leisure activities. Men's UV care has evolved from an 'awareness' to a 'daily habit' over the past eight years.
調査NQ 90/100出典:PR Times

📋 Article Processing Timeline

  • 📰 Published: June 10, 2026 at 11:00
  • 🔍 Collected: June 10, 2026 at 11:31 (31 min after Published)
  • 🤖 AI Analyzed: June 11, 2026 at 01:31 (13h 59m after Collected)
## Background

Skin health is under increasing pressure from harsher environmental conditions. With another summer of extreme heat and strong UV rays expected in 2026, early protection is essential. Consequently, sunscreen usage among men is rapidly expanding, moving from its former status as a 'leisure-only' product to a vital part of daily skincare.

Men's skincare brand BULK HOMME surveyed 401 men aged 25–44 to analyze the shifting attitudes and behaviors toward sunscreen.

## Insights: Evolution of Men's UV Care Over 8 Years

In 2018, nearly 70% of men lacked sufficient UV protection. In this current survey, 80% of men are practicing some form of UV care, marking a 2.5-fold increase in the protected population over the last eight years.

### 1. From 'Awareness' to 'Daily Action'
While the desire to 'avoid sunburn' has long existed, it has now transitioned into a concrete daily action: 'I apply sunscreen because I want to avoid sunburn.' The fact that usage during commuting now exceeds usage during leisure activities proves this shift.

### 2. A Seasonal Habit Becomes Year-Round
While sun protection was once viewed as a summer-only necessity, it has evolved into a 'year-round habit' for men to protect their skin daily.

## Survey Summary
1. Commuting/School (41.1%) usage has overtaken Leisure/Outdoor (32.5%) usage.
2. Stigma against men using sunscreen has virtually vanished (0.6%).
3. High adoption rates even among men aged 40–44 (83.1%).
4. Primary motivation is avoiding immediate skin irritation (redness/tingling) rather than long-term anti-aging.
5. Remaining barriers are 'convenience' (38.0%) and 'stickiness' (37.2%).

## Survey Overview
- Conducted by: BULK HOMME
- Participants: 401 men aged 25–44 nationwide
- Period: November 2025

FAQ

What percentage of men aged 25–44 reported regular UV care in BULK HOMME's 2023 survey of 401 participants?

80% of men aged 25–44 reported engaging in regular UV care according to BULK HOMME's survey of 401 participants.

How many years has it taken for men's UV care to shift from 'awareness' to 'daily habit' according to the BULK HOMME report?

Men's UV care has evolved from 'awareness' to 'daily habit' over the past eight years, as stated in the BULK HOMME report.

Which activity surpassed leisure as the main context for sunscreen use among men in the BULK HOMME 2023 survey?

Commuting surpassed leisure activities as the primary context for sunscreen usage among men in the BULK HOMME 2023 survey.

What brand conducted the 2023 men's UV care survey involving 401 participants aged 25–44?

BULK HOMME conducted the 2023 men's UV care survey involving 401 men aged 25–44.

How many men participated in the BULK HOMME UV care survey that identified commuting as the top sunscreen usage occasion?

401 men aged 25–44 participated in the BULK HOMME UV care survey identifying commuting as the top occasion.