BULK HOMME to Launch “Skincare U22 Discount” for Ages 13 to 22 on May 15, 2026

Men’s skincare brand BULK HOMME, operated by BULK HOMME Co., Ltd. and led by President and CEO Takuya Noguchi, will launch a new plan called “Skincare U22 Discount” on Friday, May 15, 2026. The plan targets people aged 13 to 22 and enables them to continue using essential skincare at a special price. The plan originated from an internal new-business competition, based on a proposal by an employee who is also a father. While interest in beauty among young men has grown rapidly in recent years, opportunities to learn proper skincare knowledge and access products remain limited. BULK HOMME aims to remove three barriers young people face: knowledge, access, and price. The company says it does not want young people to give up essential skincare during the important period when the foundation of their skin is being formed, simply because they lack knowledge or find products too expensive. The U22 plan is available to people aged 13 to 22, with age verification required. The price is 4,430 yen including tax plus 550 yen shipping, about 42.8% off the regular subscription price of 7,744 yen including tax plus 550 yen shipping. After customers pass the eligible age range, they can continue using the plan at a special price for those aged 23 and above: 5,430 yen including tax plus 550 yen shipping, about 29.8% off the regular price. The eligible product set is BULK HOMME Skincare 3STEP, consisting of THE FACE WASH, THE REPAIR LOTION medicated toner, and THE EMULSION. First-time benefits include THE BUBBLE NET foaming net, two THE BOTTLE refill bottles, and a SKINCARE BOOK how-to guide. The plan includes a money-back guarantee and no cancellation fee. BULK HOMME is also expanding promotion of the plan through educational institutions and student-life environments, mainly high schools and universities in Tokyo, with the aim of helping proper skincare habits take root in young people’s everyday lives. BULK HOMME positions itself as a brand that updates men’s beauty worldwide and gives modern men the confidence to become who they want to be. Its products combine carefully selected ingredients and formulations with naturally derived components, blending the power of nature and science. In Japan, the brand is sold through its official online store, e-commerce platforms such as Amazon, and more than 10,000 drugstores, variety shops, and hair salons nationwide. Overseas, it has expanded to markets including mainland China and the EU.