Expanding the 'THE JOURNEY' Amenity Line. Launching New Products 'HAND WASH', 'HAIRCARE COLLECTION', and Renewed 'SKINCARE COLLECTION'.
BULK HOMME expands its B2B amenity line 'THE JOURNEY' for hotels and restaurants, introducing new products like 'HAND WASH' to elevate hospitality experiences.
📋 Article Processing Timeline
- 📰 Published: April 7, 2026 at 21:00
- 🔍 Collected: April 7, 2026 at 12:30
- 🤖 AI Analyzed: April 20, 2026 at 21:48 (321h 17m after Collected)
Men's skincare brand "BULK HOMME" (hereinafter Bulk Homme / operated by BULK HOMME Co., Ltd., President and CEO: Takuya Noguchi) will expand the product deployment of its amenity line "THE JOURNEY" for accommodation and leisure facilities such as hotels, spas, and bathhouses, as well as for restaurants.
## Background
An era where the quality of hotel amenities is one of the reasons for choosing accommodation. With the full-scale recovery of inbound demand, a rush of hotel construction, and rising room rates, the standard for the "accommodation experience" expected by guests has reached unprecedented heights, and their discerning eyes have become stricter. As amenities become increasingly commoditized, added value is required to become a "chosen facility."
Bulk Homme's amenity line "THE JOURNEY" advocates a "rich user experience that transcends the common sense of amenities." Rather than using amenity-specific formulations produced for mass consumption, it provides high-quality "bulk" (the contents of cosmetics) by adopting the ingredients and user experience of products that have been loved in the consumer market for many years into its amenities. In this lineup expansion, in addition to the "SKINCARE COLLECTION," which sets skincare products such as the medicated lotion "THE REPAIR LOTION" renewed in 2025, a total of 3 types will be deployed, including the new "HAIRCARE COLLECTION" and "HAND WASH". It provides the necessary feeling of use and effective realization for all guests regardless of gender.
Furthermore, by introducing the highly requested "HAND WASH," the touchpoints for brand experiences will be expanded not only to accommodation facilities but also to restaurants and the like. By creating a special experience that makes people think "I want to use this again" in every scene, we will contribute to the improvement of hospitality and the maximization of customer satisfaction for our client facilities.
## Product Overview
【New Product】
Product Name: HAND WASH
Dimensions: W170×H280×D50 (mm)
Capacity: Pouch 900mL (Refill)
Applicator 300mL
## Background
An era where the quality of hotel amenities is one of the reasons for choosing accommodation. With the full-scale recovery of inbound demand, a rush of hotel construction, and rising room rates, the standard for the "accommodation experience" expected by guests has reached unprecedented heights, and their discerning eyes have become stricter. As amenities become increasingly commoditized, added value is required to become a "chosen facility."
Bulk Homme's amenity line "THE JOURNEY" advocates a "rich user experience that transcends the common sense of amenities." Rather than using amenity-specific formulations produced for mass consumption, it provides high-quality "bulk" (the contents of cosmetics) by adopting the ingredients and user experience of products that have been loved in the consumer market for many years into its amenities. In this lineup expansion, in addition to the "SKINCARE COLLECTION," which sets skincare products such as the medicated lotion "THE REPAIR LOTION" renewed in 2025, a total of 3 types will be deployed, including the new "HAIRCARE COLLECTION" and "HAND WASH". It provides the necessary feeling of use and effective realization for all guests regardless of gender.
Furthermore, by introducing the highly requested "HAND WASH," the touchpoints for brand experiences will be expanded not only to accommodation facilities but also to restaurants and the like. By creating a special experience that makes people think "I want to use this again" in every scene, we will contribute to the improvement of hospitality and the maximization of customer satisfaction for our client facilities.
## Product Overview
【New Product】
Product Name: HAND WASH
Dimensions: W170×H280×D50 (mm)
Capacity: Pouch 900mL (Refill)
Applicator 300mL