【Bulgari】Bulgari to Unveil Connected Ecosystem for Jewelry and Watches at VIVATECH 2026

Bulgari introduced a comprehensive service platform called the Connected Ecosystem to high jewelry in 2024, and the following year, in 2025, it evolved into Connected High Jewelry through the Bulgari Touch App. Going forward, the Bulgari Digital Passport will be expanded not only to high jewelry but also to jewelry and watches.

Bulgari will further promote the Connected Journey in jewelry and watches at the European startup and technology event VIVATECH 2026, held from June 17 to 20, 2026, at Paris Expo Porte de Versailles in France, following the launch of the Digital Passport and Connected Jewelry.

The Bulgari Digital Passport, introduced in 2024, is a certified digital ID that provides product information, stories, certificates, warranties, care methods, and dedicated services in a seamless environment.

Following this innovation, Bulgari announced Connected Jewelry in 2025. This integrated Connected Technology directly into the product, making each an interactive touchpoint. Customers can directly access the Bulgari Digital Passport from the product through the Bulgari Touch App.

Through its sixth consecutive participation in VIVATECH, Bulgari will expand the Connected System to both jewelry and watches based on the technology of the Bulgari Digital Passport and Connected Jewelry, further enriching the customer experience throughout the entire product lifecycle.

Laura Buzzi, Vice CEO of Bulgari, said:

"Expanding the Bulgari Digital Passport to jewelry and watches marks an important milestone in the Connected Journey. This allows all of Bulgari's products to serve as gateways to seamless and intuitive experiences provided through the Bulgari Touch App. This innovation goes beyond mere technological evolution, enhancing transparency, reliability, and strengthening our long-term relationships with customers, creating lasting emotional connections between each product and its respective customers."

The Bulgari Digital Passport, equipped with Aura Blockchain technology, enhances reliability, transparency, and data traceability. By scanning products with the Bulgari Touch App (available on iOS and Android), the product experience is improved through a direct and lasting connection between customers and Bulgari.

This integrated system is compatible with both new and existing products that already have related identification technologies, such as jewelry with serial numbers engraved over the past 10 years. Depending on the category, various technologies seamlessly integrated into the product (such as micro-engraved serial numbers for jewelry and data matrix technology for watches) enable interaction with customers, all of which are consolidated in the Bulgari Touch App.

About Bulgari

Bulgari, a member of the LVMH Group, was founded in the heart of Rome in 1884. Over the years, Bulgari has established a reputation as a symbol of Italy through its exceptional craftsmanship and visionary design in masterfully working with colored stones. Consistently embodying the pioneering vision of its brand DNA, Bulgari has achieved global success and evolved into a global luxury brand offering a diverse range of products and services, from fine jewelry and high-end watches to accessories and perfumes. It operates a network of boutiques and hotels in the world's most luxurious shopping areas. Additionally, through its commitment to the social and environmental responsibilities of the company, Bulgari is actively engaged in driving innovation to realize a sustainable future and contribute to the natural environment and local communities. In 2024, Bulgari established the Bulgari Foundation to strengthen its dedication to building a meaningful tomorrow through compassion, generosity, and long-term commitment.

Contact: Bulgari Japan 0120-030-142 https://www.bulgari.com/ja-jp/