Bulgari Ginza Bar Announces New Cocktail Collection "Proverbi" Inspired by Italian Proverbs, Debuting Saturday, May 9, 2026
Bulgari Ginza Bar announced its new signature cocktail collection "Proverbi," inspired by Italian proverbs, on May 8, 2026. This collection offers a new cocktail experience that reinterprets Italian culture from a contemporary perspective. Additionally, a mixology event series, "Proverbi Dal Mondo," featuring top bartenders worldwide, will launch on May 9.
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- 📰 Published: May 8, 2026 at 21:00
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Cocktail Collection "Proverbi"
On Friday, May 8, 2026, Bulgari Ginza Bar will announce its new signature cocktail collection "Proverbi," inspired by Italian proverbs. This collection offers a new cocktail experience that reinterprets Italian culture from a contemporary perspective.
Italian proverbs, passed down through centuries in everyday life, are a crystallization of culture that condenses wisdom, wit, hope, and humanity into concise words, reflecting the very thoughts and values of Italians. In this collection, each of these words is carefully deciphered, and its meaning, background, and emotional nuances are elevated into elements such as taste, aroma, color, and texture, expressed as a single cocktail through Bulgari Ginza Bar's unique interpretation.
The collection consists of 10 cocktails and 4 mocktails, each an homage to a proverb, expressing meticulous balance of ingredients, sophisticated aesthetics, and deep respect for craftsmanship. Through the five senses, starting with taste, guests can experience a story beyond words, creating moments where tradition and innovation resonate in each glass.
Leading this new vision is Simone Ciambrone, Bar Manager of Bulgari Ginza Bar, originally from Rome. He blends Italian cultural background with international experience, breathing precision, elegance, and a unique perspective into each cocktail. Based in Tokyo, he now develops a collection that seamlessly connects Italy and Japan, embodying the internationality of the city of Ginza, while drawing inspiration from his roots.
Highlights of the collection include "L'intenditore," inspired by "A buon intenditor poche parole" (A word to the wise is enough), a bold and impressive drink combining smoky mezcal with lactic fermented cherry tomatoes. "Carpe Diem," inspired by "Carpe diem" (Seize the day), expresses ephemeral beauty through a harmonious blend of light rum and the gentle sweetness of white peach. Furthermore, "La Forza," themed "L'unione fa la forza" (Unity is strength), combines Ki No Bi Kyoto Dry Gin and Yuzu Sake, depicting a powerful yet harmonious flavor where different cultures resonate. In addition, 4 alcohol-free cocktails are also included, crafted with the same dedication and perfection as the other cocktails.
In conjunction with the launch of the "Proverbi" menu, a mixology event series titled "Proverbi Dal Mondo" (Proverbs from the World) will commence, starting with its first installment on Saturday, May 9. In this series, Simone Ciambrone, Bar Manager of Bulgari Ginza Bar, will welcome top bartenders from around the world, creating a platform for cultural dialogue through "four-hands" style events.
Each mixology event will unfold as a dynamic exchange where ideas, techniques, and cultural backgrounds naturally intertwine, integrating storytelling, hospitality, and craftsmanship. Proverbs will be treated as a common cultural language and reinterpreted from the perspective of contemporary mixology.
With the new cocktail collection "Proverbi," Bulgari Ginza Bar proposes a new experience that transcends the boundaries of cocktails. As a collection that contemporarily reinterprets Italian culture, excellence in technique, creativity, and savoir-faire breathe in every detail.
Bulgari Ginza Bar
Bulgari Ginza Bar is a glamorous space where the art of cocktail making can be enjoyed with refined playfulness. Bar Manager Simone Ciambrone, originally from Italy, gained experience in prestigious luxury bars in London and honed his skills under legendary bartenders. With his exceptional technique and innate Italian sensibility, he presents a cocktail menu in Tokyo where timeless classics and contemporary creativity intersect. With an approach centered on signature collections inspired by the richness of Italian culture, the bar was first ranked in "ASIA’S 50 BEST BARS" in 2024.
About Bulgari Hotels & Resorts
Bulgari Hotels & Resorts harmonizes with its unique location in the surrounding area, featuring traditional design by architectural firm ACPV ARCHITECTS Antonio Citterio Patricia Viel, combined with dramatic and contemporary Italian architecture and…
On Friday, May 8, 2026, Bulgari Ginza Bar will announce its new signature cocktail collection "Proverbi," inspired by Italian proverbs. This collection offers a new cocktail experience that reinterprets Italian culture from a contemporary perspective.
Italian proverbs, passed down through centuries in everyday life, are a crystallization of culture that condenses wisdom, wit, hope, and humanity into concise words, reflecting the very thoughts and values of Italians. In this collection, each of these words is carefully deciphered, and its meaning, background, and emotional nuances are elevated into elements such as taste, aroma, color, and texture, expressed as a single cocktail through Bulgari Ginza Bar's unique interpretation.
The collection consists of 10 cocktails and 4 mocktails, each an homage to a proverb, expressing meticulous balance of ingredients, sophisticated aesthetics, and deep respect for craftsmanship. Through the five senses, starting with taste, guests can experience a story beyond words, creating moments where tradition and innovation resonate in each glass.
Leading this new vision is Simone Ciambrone, Bar Manager of Bulgari Ginza Bar, originally from Rome. He blends Italian cultural background with international experience, breathing precision, elegance, and a unique perspective into each cocktail. Based in Tokyo, he now develops a collection that seamlessly connects Italy and Japan, embodying the internationality of the city of Ginza, while drawing inspiration from his roots.
Highlights of the collection include "L'intenditore," inspired by "A buon intenditor poche parole" (A word to the wise is enough), a bold and impressive drink combining smoky mezcal with lactic fermented cherry tomatoes. "Carpe Diem," inspired by "Carpe diem" (Seize the day), expresses ephemeral beauty through a harmonious blend of light rum and the gentle sweetness of white peach. Furthermore, "La Forza," themed "L'unione fa la forza" (Unity is strength), combines Ki No Bi Kyoto Dry Gin and Yuzu Sake, depicting a powerful yet harmonious flavor where different cultures resonate. In addition, 4 alcohol-free cocktails are also included, crafted with the same dedication and perfection as the other cocktails.
In conjunction with the launch of the "Proverbi" menu, a mixology event series titled "Proverbi Dal Mondo" (Proverbs from the World) will commence, starting with its first installment on Saturday, May 9. In this series, Simone Ciambrone, Bar Manager of Bulgari Ginza Bar, will welcome top bartenders from around the world, creating a platform for cultural dialogue through "four-hands" style events.
Each mixology event will unfold as a dynamic exchange where ideas, techniques, and cultural backgrounds naturally intertwine, integrating storytelling, hospitality, and craftsmanship. Proverbs will be treated as a common cultural language and reinterpreted from the perspective of contemporary mixology.
With the new cocktail collection "Proverbi," Bulgari Ginza Bar proposes a new experience that transcends the boundaries of cocktails. As a collection that contemporarily reinterprets Italian culture, excellence in technique, creativity, and savoir-faire breathe in every detail.
Bulgari Ginza Bar
Bulgari Ginza Bar is a glamorous space where the art of cocktail making can be enjoyed with refined playfulness. Bar Manager Simone Ciambrone, originally from Italy, gained experience in prestigious luxury bars in London and honed his skills under legendary bartenders. With his exceptional technique and innate Italian sensibility, he presents a cocktail menu in Tokyo where timeless classics and contemporary creativity intersect. With an approach centered on signature collections inspired by the richness of Italian culture, the bar was first ranked in "ASIA’S 50 BEST BARS" in 2024.
About Bulgari Hotels & Resorts
Bulgari Hotels & Resorts harmonizes with its unique location in the surrounding area, featuring traditional design by architectural firm ACPV ARCHITECTS Antonio Citterio Patricia Viel, combined with dramatic and contemporary Italian architecture and…