[Bvlgari] Gold & Steel Watches & Wonders 2026: The Encounter of Charisma and Originality

This year, Bvlgari participates for the second time in Watches & Wonders 2026, an international watchmaking event in Geneva that gathers diverse watch brands representing extreme excellence and innovation. Bvlgari's exhibition space reflects the essence of the Roman High Jeweler, creating watches that are often hailed as "the art of time."

Serpenti undergoes a transformation as well. "Serpenti Tubogas", given an edgy impression by the studs adorning its bracelet, has been reborn as a dynamic timepiece with new dial variations.
And coinciding with Watches & Wonders 2026, there is major news from Bvlgari Jewelry. Iconic new jewelry combining gold and stainless steel will be announced, including two rings from "B.zero1" and new creations from "Bvlgari Tubogas."

Regarding Bvlgari at Watches & Wonders 2026, Jean-Christophe Babin, CEO of LVMH Watches and CEO of the Bvlgari Group, commented as follows:
"I am delighted once again that we are able to participate in Watches & Wonders 2026. This is a highly significant event where both facets of Bvlgari—as a jeweler and as a watchmaker—are fully showcased. Following our official debut last year, we are elevating our raison d'être by fully demonstrating Swiss excellence in micromechanics, the complete culmination of our passion for creativity and beauty, and our power of unprecedented watchmaking. Our creative challenge constantly drives us to break new ground and redefine the norms of watches and jewelry, leading to bold creations and unceasing innovation. Watches & Wonders is the ultimate stage to present this vision and the dynamic future of watchmaking that Bvlgari envisions."

"Serpenti Tubogas Studs Capsule"
In the new "Serpenti Tubogas Studs Capsule", a new development is added to the fusion of gold and stainless steel that symbolizes Bvlgari's bold creativity. By combining Serpenti, Tubogas, and studs, Bvlgari integrates elements of industrial design into jewelry. Precious, graphical, and highly expressive, this timepiece employs diamonds, colored stone dials, mother-of-pearl, and a coil bracelet adorned with gold studs, transforming the iconic snake into an object brimming with charm.

The Adoption of Studs: The Aesthetic of "Gold & Steel" Reflected in Jewelry Watches
The "Serpenti Tubogas Studs Capsule" is a collection that embodies Bvlgari's style and vision as both a jeweler and a watchmaker through the inspired encounter of gold and stainless steel. Three iconic creative elements—the motif characterizing the snake, the supple winding Tubogas shape, and the studs—interact to form an overwhelmingly beautiful watch.
Born from Bvlgari's jewelry philosophy, the studs add a unique geometric pattern to the supple Tubogas bracelet. Pyramid-shaped facets emphasize the curvaceous beauty of the Tubogas, transforming the bracelet into a sculptural piece of jewelry. This time, studs are also incorporated into the creation of bracelets and necklaces in Bvlgari's jewelry category. For watches, it has been adopted in the "Serpenti Tubogas", adding a new dimension to the creation of the sensual Tubogas silhouette.
The polished finish and the setting of colored stones further forcefully highlight the contemporary allure of the snake, a legendary creature.

"Serpenti Tubogas Studs Capsule": A New Face of the Icon
The "Serpenti Tubogas Studs Capsule" is the crystallization of Bvlgari's identity: heritage, unwavering codes, and exceptional craftsmanship. At the heart of this creativity, the Serpenti, symbolizing Bvlgari, shines brightly as a symbol of transformation, life, and rebirth.
Bvlgari