bud brand to Exhibit Again at Milano Design Week 2026!
bud brand to exhibit 10 selected works from 120 entries at Milano Design Week 2026.
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- 📰 Published: April 2, 2026 at 18:00
The General Incorporated Association Japan DESIGN BANK (Location: Shibuya-ku, Tokyo) will exhibit at "Milano Design Week 2026", one of the world's largest design & art festivals, held from April 21, 2026.
### Solo Exhibition at Tortona District: tortona rocks
bud brand is a project launched by the General Incorporated Association Japan DESIGN BANK in 2016 to support next-generation creators in showcasing their work to the world. Following its 10th-anniversary exhibition in 2025, bud brand will hold a solo exhibition again this year in the Tortona district. A contest titled "budbrand AWARD 2026" was held for students and designers aged 35 and under.
From 120 submissions, 10 selected works will be exhibited at Milano Design Week.
The venue for bud brand's exhibition is the Tortona district, popular for corporate exhibitions during Milano Design Week. The Tortona district is an area where popular venues such as Super Studio, which attracts the second-highest number of visitors after the main venue, are concentrated.
In this area, various companies and individuals will exhibit products and art at multiple venues as "tortona rocks."
https://www.tortona.rocks/
### About bud brand Exhibition
Venue
Via Tortona 5
Location
Via Tortona, 5, 20144 Milano MI, Italy
Exhibition Period *All times local
April 20 (Monday)
11:00 - 19:00 (Press only)
April 21 (Tuesday) - 26 (Sunday)
10:00 - 21:00
You can download the bud brand exhibition flyer in PDF format.
d45639-32-70ae8143d3ae29e962909f4d3c1a9887.pdf
### bud brand 2026 Object Theme
## "Hanging × Lifestyle Items"
Products that exist at eye level, lifting your spirits and mood.
We also want to explore new possibilities for products that
respond to diverse lifestyles.
Look up and walk forward: upward trend: aim high: cheerful: exhilarated: listing (IPO)
Many positive words and concepts involve "up," "↑," "upward," "height," etc.
We sought product designs that offer new experiences,
make life more convenient, create emotional changes, bring comfort,
and regulate emotions through products suspended from above in daily life.
### 10 Works Selected from 120 Submissions to Exhibit
At budbrand AWARD 2026, 10 works will be selected from 120 submissions and exhibited.
The semi-grand prize, encouragement award, and selected works will be displayed.
You can download information about the works in PDF format.
d45639-32-ae8405c7cea66858d05c3ad3dd95faaa.pdf
Furthermore, this year, as a Private Exhibition, Sana Kogyo Co., Ltd., Marutoku Co., Ltd., and Shibaura Institute of Technology (Hashida Seminar) will also exhibit at the same venue.
**Sana Kogyo Co., Ltd.**
"Manufacturing that challenges aspirations"
Turning customers' "if only it were possible" into "possible."
We primarily offer various metal processing (SS, SUS, AL, other plates and steel materials), providing an in-house one-stop service from design and planning to manufacturing and productization.
https://nasakogyo.co.jp/
**Marutoku Co., Ltd.**
Bringing a life with wood closer.
Floors, stairs, furniture. If these are made of wood instead of imitation materials, the cost certainly increases. Solid wood, in particular, has a luxurious image.
But originally, wood was a material that supported the daily lives of Japanese people, and it should have been enjoyable for everyone, not just a few wealthy individuals.
Just as Japanese life once was, can we not bring wood back into our lives? Furthermore, can we deliver wood, which is full of various charms as a natural material, at "more affordable prices and through better systems"?
It should be possible.
To make that possible, Marutoku continues to challenge the future.
https://www.woodworks-marutoku.co.jp/
**Shibaura Institute of Technology, Faculty of Design Engineering, Hashida Laboratory**
"PAGES CHAIR" designed by Professor Noriko Hashida in 2005.
The seat cushions were handmade by the professor's students using recycled materials.
Please enjoy the comfort.
https://hashidalab.com
Exhibition information can be found on the bud brand HP.
https://www.bud-brand.com/
### Japanese Technology Colors the Exhibition Venue
At the venue where bud brand will exhibit, anonimo design will once again cooperate, decorating the exhibition space beautifully with a wisteria-flower-inspired string curtain, allowing visitors to feel the "hanging" theme.
anonimo design HP
https://anonimodesign.com/
### What is Milano Design Week?
The world's largest interior design trade fair held every April. The main venue alone features about 2,000 exhibiting companies, with over 300,000 visitors during the period, and Milano Design Week as a whole attracts over 1 million people. During the exhibition, when top creators from around the world showcase their latest designs, the entire city of Milan transforms into a venue, overflowing with design.
### General Incorporated Association Japan DESIGN BANK
With the two main pillars of promoting Japanese design to the world and nurturing next-generation Japanese creators, the bud brand management office, which had been functioning for some time, was incorporated as the General Incorporated Association Japan DESIGN BANK.
In cooperation with various educational fields, we strive to support students involved in design, such as improving design quality and providing opportunities to learn product design, as well as supporting next-generation creators, including local creators and artisans.
Name: General Incorporated Association Japan DESIGN BANK
Address: Aoyama Gakuin A-Studio 402, 5-47-11 Jingumae, Shibuya-ku, Tokyo
Representative Director: Tomoyuki Yamaguchi
Established: December 3, 2018 (The bud brand project started in 2016)
bud brand HP
https://www.bud-brand.com/
Japan DESIGN BANK HP
https://www.bud-brand.com/lp/
### Solo Exhibition at Tortona District: tortona rocks
bud brand is a project launched by the General Incorporated Association Japan DESIGN BANK in 2016 to support next-generation creators in showcasing their work to the world. Following its 10th-anniversary exhibition in 2025, bud brand will hold a solo exhibition again this year in the Tortona district. A contest titled "budbrand AWARD 2026" was held for students and designers aged 35 and under.
From 120 submissions, 10 selected works will be exhibited at Milano Design Week.
The venue for bud brand's exhibition is the Tortona district, popular for corporate exhibitions during Milano Design Week. The Tortona district is an area where popular venues such as Super Studio, which attracts the second-highest number of visitors after the main venue, are concentrated.
In this area, various companies and individuals will exhibit products and art at multiple venues as "tortona rocks."
https://www.tortona.rocks/
### About bud brand Exhibition
Venue
Via Tortona 5
Location
Via Tortona, 5, 20144 Milano MI, Italy
Exhibition Period *All times local
April 20 (Monday)
11:00 - 19:00 (Press only)
April 21 (Tuesday) - 26 (Sunday)
10:00 - 21:00
You can download the bud brand exhibition flyer in PDF format.
d45639-32-70ae8143d3ae29e962909f4d3c1a9887.pdf
### bud brand 2026 Object Theme
## "Hanging × Lifestyle Items"
Products that exist at eye level, lifting your spirits and mood.
We also want to explore new possibilities for products that
respond to diverse lifestyles.
Look up and walk forward: upward trend: aim high: cheerful: exhilarated: listing (IPO)
Many positive words and concepts involve "up," "↑," "upward," "height," etc.
We sought product designs that offer new experiences,
make life more convenient, create emotional changes, bring comfort,
and regulate emotions through products suspended from above in daily life.
### 10 Works Selected from 120 Submissions to Exhibit
At budbrand AWARD 2026, 10 works will be selected from 120 submissions and exhibited.
The semi-grand prize, encouragement award, and selected works will be displayed.
You can download information about the works in PDF format.
d45639-32-ae8405c7cea66858d05c3ad3dd95faaa.pdf
Furthermore, this year, as a Private Exhibition, Sana Kogyo Co., Ltd., Marutoku Co., Ltd., and Shibaura Institute of Technology (Hashida Seminar) will also exhibit at the same venue.
**Sana Kogyo Co., Ltd.**
"Manufacturing that challenges aspirations"
Turning customers' "if only it were possible" into "possible."
We primarily offer various metal processing (SS, SUS, AL, other plates and steel materials), providing an in-house one-stop service from design and planning to manufacturing and productization.
https://nasakogyo.co.jp/
**Marutoku Co., Ltd.**
Bringing a life with wood closer.
Floors, stairs, furniture. If these are made of wood instead of imitation materials, the cost certainly increases. Solid wood, in particular, has a luxurious image.
But originally, wood was a material that supported the daily lives of Japanese people, and it should have been enjoyable for everyone, not just a few wealthy individuals.
Just as Japanese life once was, can we not bring wood back into our lives? Furthermore, can we deliver wood, which is full of various charms as a natural material, at "more affordable prices and through better systems"?
It should be possible.
To make that possible, Marutoku continues to challenge the future.
https://www.woodworks-marutoku.co.jp/
**Shibaura Institute of Technology, Faculty of Design Engineering, Hashida Laboratory**
"PAGES CHAIR" designed by Professor Noriko Hashida in 2005.
The seat cushions were handmade by the professor's students using recycled materials.
Please enjoy the comfort.
https://hashidalab.com
Exhibition information can be found on the bud brand HP.
https://www.bud-brand.com/
### Japanese Technology Colors the Exhibition Venue
At the venue where bud brand will exhibit, anonimo design will once again cooperate, decorating the exhibition space beautifully with a wisteria-flower-inspired string curtain, allowing visitors to feel the "hanging" theme.
anonimo design HP
https://anonimodesign.com/
### What is Milano Design Week?
The world's largest interior design trade fair held every April. The main venue alone features about 2,000 exhibiting companies, with over 300,000 visitors during the period, and Milano Design Week as a whole attracts over 1 million people. During the exhibition, when top creators from around the world showcase their latest designs, the entire city of Milan transforms into a venue, overflowing with design.
### General Incorporated Association Japan DESIGN BANK
With the two main pillars of promoting Japanese design to the world and nurturing next-generation Japanese creators, the bud brand management office, which had been functioning for some time, was incorporated as the General Incorporated Association Japan DESIGN BANK.
In cooperation with various educational fields, we strive to support students involved in design, such as improving design quality and providing opportunities to learn product design, as well as supporting next-generation creators, including local creators and artisans.
Name: General Incorporated Association Japan DESIGN BANK
Address: Aoyama Gakuin A-Studio 402, 5-47-11 Jingumae, Shibuya-ku, Tokyo
Representative Director: Tomoyuki Yamaguchi
Established: December 3, 2018 (The bud brand project started in 2016)
bud brand HP
https://www.bud-brand.com/
Japan DESIGN BANK HP
https://www.bud-brand.com/lp/
FAQ
What is Milano Design Week?
It is the world's largest interior design trade fair held every April in Milan, where creators worldwide showcase their latest designs.
What kind of project is bud brand?
It's a project supported by Japan DESIGN BANK that helps next-generation creators showcase their work to the world.
What kind of works will be exhibited?
Ten works by students and designers under 35, selected through the budbrand AWARD 2026, will be exhibited.