Oizumi Puals Co., Ltd. (Headquarters: Daikan, Yamato City, Kanagawa Prefecture; Representative Director: Yudo Ogura), which engages in the planning, development, manufacturing, and sales of health foods centered on dietary fiber both domestically and internationally, announces that it has started manufacturing and selling a supplement that allows easy intake of 'nattokinase,' a component found in the fermented food 'natto' that has long been familiar in Japanese dietary culture.
Development Background
In recent years, as health consciousness has risen, more people are mindful of daily health management. However, there have been voices saying that it is difficult to continuously incorporate natto into their diet due to reasons such as 'I don't like natto' or 'I'm too busy to keep it up.' MyLOHAS started developing this product with the aim of creating 'a product that allows easy intake of natto-derived components' that fits modern lifestyles.
This product contains 300,000 FU of the natto-derived component 'nattokinase.' Additionally, it combines ingredients that support daily health maintenance, designed with ease of continuation in mind. Attention was also paid to ease of drinking and incorporation, aiming for a product that naturally fits into busy daily lives.
Furthermore, this product is manufactured at a domestically GMP-certified factory, with careful quality control. We pursue product development that can be safely incorporated as a health food that is easy to continue daily.
Internal Survey on Natto Awareness
Upon launching nattokinase, we conducted an internal survey to confirm whether there is an awareness that 'eating natto leads to health maintenance.'
Approximately 90% of survey participants responded that natto is useful for health maintenance, and it was found that they eat it 1 day a week or 2-3 days a week. It became clear that natto is widely integrated into our dietary life and recognized as a health maintenance food.
On the other hand, a small number of employees do not eat natto, citing reasons such as dislike for natto's unique 'stickiness,' 'smell,' and 'taste.' Additionally, reasons such as 'getting tired of it easily' and 'short expiration date' were seen, indicating that some employees find it difficult to incorporate natto into their daily diet.
As a result, while natto is widely recognized as a health-promoting food, there are people who find challenges in continuous intake due to reasons like 'getting tired of it easily' and 'short expiration date,' suggesting a need for an easy way to consume natto-derived components.
Survey Summary
① Majority like natto. About 70% of the total like natto and eat it 1 day to 2-3 days a week, indicating it is a food incorporated daily.
② About 90% responded that 'natto is useful for health maintenance.' Despite a small number of employees having an aversion to natto, over 90% recognize natto as beneficial for health, showing widespread awareness of natto's health value.
③ Reasons for not eating natto are not only 'taste' and 'texture.' Besides 'taste' and 'texture,' voices about difficulty in continuation were also seen, such as 'getting tired of it easily,' 'concern about smell,' and 'no habit of purchasing.'
④ Demand for natto-derived supplements. About 30% found it attractive to consume natto-derived components through supplements. Reasons such as 'easy to continue daily' and 'easy to take' confirmed a certain demand for supplements.
[Survey Overview] Survey name: Survey on Natto Awareness Target: Men and women in their 20s to 50s Valid responses: 65 Survey period: May 21-22, 2026
Product Description
<What is Nattokinase?>
Nattokinase is an enzyme-derived component produced by Bacillus natto during the fermentation process of natto. It is known as a component contained in natto, which has been cherished in Japanese food culture since ancient times.
It is widely adopted by various generations as an ingredient supporting daily health habits, especially favored by those who pursue healthy lifestyle habits and manage daily condition.
In recent years, interest has increased as an ingredient that supports changes in lifestyle rhythms and dietary habits with age.
By taking 2 capsules per day, you can consume 10,000 FU.
If you try to get it from diet alone, you would need to consume the equivalent of 6-7 packs of natto per day*.
As a supplement type that is easy to take, it is recommended for those who dislike natto, find it difficult to incorporate natto into daily meals, or easily get tired of it.
*Based on our estimate of nattokinase activity in typical natto
25 Support Ingredients
Formulated with 25 support ingredients carefully selected for compatibility with nattokinase.
DHA, sardine-derived peptide, GABA, ginseng, ginkgo biloba, onion skin extract, bonito elastin, hesperidin, rutin, long pepper, inulin, lactic acid bacteria, linseed oil, natto bacteria, bifidobacteria, lactoferrin, vitamin A, vitamin B1, vitamin B2
Domestic Manufacturing with Safety Focus
Free from 15 types of additives including fragrances and artificial sweeteners, using plant-based acid-resistant capsules that are easy to deliver deep. Manufactured in a domestically GMP-certified factory with quality focus.
Product Overview
Product name: Nattokinase
Price (tax included): 2,980 yen
Content: 23.7g (395mg x 60 capsules)
[Nutrition Facts] Energy: 3.13kcal, Protein: 0.022g, Fat: 0.017g, Carbohydrates: 0.721g, Salt equivalent: 0.002g
[Ingredients] Bacillus natto culture extract powder (Bacillus natto culture extract, dextrin) (domestically manufactured), reduced maltose syrup, dextrin, sardine extract peptide, GABA, ginseng extract powder, linseed oil powder, ginkgo biloba extract powder, β-nicotinamide mononucleotide, onion skin extract powder, elastin, long pepper extract powder, indigestible dextrin, inulin, soy isoflavone, sterilized lactic acid bacteria powder, butyric acid bacteria powder, natto bacteria powder, bifidobacteria dry powder, DHA-containing refined fish oil powder, medium-chain triglyceride oil/HPMC, cellulose, calcium stearate, fine silicon dioxide, gellan gum, color (caramel), hesperidin, sophora japonica extract, lactoferrin, V.B1, V.B2, hematococcus algae pigment, V.A, tricalcium phosphate, (contains dairy ingredients and soy in part)
Sales Locations
[MyLOHAS Official] https://my-lohas.shop/products/mc-nattokinase
[Rakuten] https://item.rakuten.co.jp/lohas-s/mc-nattokinase
[Yahoo] https://store.shopping.yahoo.co.jp/m-h-s/mc-nattokinase
[Qoo10] https://www.qoo10.jp/g/1199934140
[Amazon] https://www.amazon.co.jp/dp/B0GX3FF18K
What is MyLOHAS?
MyLOHAS is a health food brand that prioritizes 'safety and security,' focusing on 'helping extend healthy life expectancy' and 'products developed based on scientific evidence,' offering a variety of categories.
FACT BOX
- Source: PR TIMES
- Category: New Product