Oizumi Purells Co., Ltd. (HQ: Daikan, Yamato City, Kanagawa; Representative Director: Wataru Ogura), which develops, manufactures, and sells health foods centered on dietary fiber, proposes 'Equol Life,' a supplement that supports beauty and health by incorporating the soy-derived ingredient 'Equol,' focusing on health issues specific to women who feel unstable. In recent years, interest in health issues specific to women has been increasing, especially among generations who feel unstable, and more women are becoming aware of daily condition changes accompanying life stage changes. Therefore, the development team decided to propose a 'femcare habit that accompanies daily life that changes with age' out of a desire to accompany the daily lives of women who change with age. We focused on 'Equol,' which is attracting attention as a component that supports women's healthy daily lives from the inside, and started the development of this product to lead to the support of women's health and beauty. Focusing on the fact that Equol is a component produced by converting soy isoflavones in the intestine, we adopted a supplement-type prescription design that incorporates synbiotic elements that allow you to take lactic acid bacteria and dietary fiber, which is the food for lactic acid bacteria, at the same time.
FACT BOX
- Source: PR TIMES
- Category: product_launch