Oizumi Purells Rebrands "LOHAStyle" to "MyLOHAS," Launching New Brand Site with Focus on Safe Health Foods

Oizumi Purells Co., Ltd. (Headquarters: Yamato City, Kanagawa; CEO: Yuto Oizumi), a company involved in the planning, development, manufacturing, and sales of health foods centered on gut health, announces the rebranding of its low-carb specialty brand "LOHAStyle" to "MyLOHAS" and the simultaneous renewal of its brand website. ### Background of Rebranding Until now, as the low-carb specialty store "LOHAStyle," we have aimed to stay close to our customers' daily lives through our products. However, as our business expanded, we felt the need to more clearly articulate what we value as a brand and what value we provide. This rebranding is not just a visual refresh; it is an initiative to re-examine the values we want to offer while cherishing the expertise we have cultivated, and to communicate our future direction more clearly. We decided to evolve from LOHAStyle to MyLOHAS to organize our core brand philosophy and create a more consistent brand experience as our product lineup and customer touchpoints grow. ### Definition of MyLOHAS Brand MyLOHAS is a health food brand that prioritizes "safety and security" and focuses on "helping to extend healthy life expectancy" and "effective products based on evidence," expanding products in diverse categories. We will develop four specialized sub-brands to propose products tailored to customer needs and lifestyles: - **MyLOHAS GUT**: A brand focusing on intestinal flora care. It handles product groups that support daily conditioning starting from the gut, such as supplements containing lactic acid bacteria and bifidobacteria, dietary fiber, and ingredients derived from fermented foods. - **MyLOHAS SPORTS**: A brand focusing on the balance of exercise, nutrition, and beauty. It handles product groups that support daily performance, including protein, BCAA, citric acid, and supplements combining lactic acid bacteria and enzymes. - **MyLOHAS STYLE**: A diet support brand focusing on carbohydrate restriction. It offers products that carry on the philosophy of "LOHAStyle," including low-calorie sweeteners and low-carb foods. - **MyLOHAS WELLNESS**: A brand that supports healthy daily living. It handles product groups that stay close to maintaining daily conditions, such as multi-supplements like vitamins and products that support relaxation time. ### Product Packaging Renewal Along with the rebranding from "LOHAStyle" to "MyLOHAS," the brand logo will be changed to a new design on all product packaging. Additionally, some products will undergo a complete packaging design renewal. The new packaging is scheduled to be switched sequentially from April 1, 2026. ### Meaning Behind the Logo "Toward a brand that stays close to various scenes of lifestyle while valuing a single core." The large green leaf in the logo represents MyLOHAS itself, the core of the brand. It reflects our desire to support daily choices while staying close to a natural and comfortable lifestyle. The four small leaves drawn around it represent the four sub-categories expanding from MyLOHAS. The logo embodies the idea that each has a different personality and role, yet all are connected to the values of a single brand. ### Logo Change for Health Food General Brand As a health food brand that supports daily lifestyles without limiting categories or domains, the brand logo of MHS (My Health Standard), which offers products responding to diverse customer needs, has also been changed. MHS will support everyone's lives in product domains different from MyLOHAS. ### Company Profile - **Company Name**: Oizumi Purells Co., Ltd. - **President and CEO**: Yuto Oizumi - **Established**: July 6, 2010 - **Corporate URL**: https://purells.co.jp/ - **Headquarters**: 1-15-15 Daikan, Yamato City, Kanagawa Prefecture - **Business Description**: Manufacturing, wholesale, and sales of health foods - **Public Relations**: Murayama (Email: pr@bubblestar.jp)