Bubble Star Corporation to Change Name to 'Oizumi Purells Corporation' on April 1, 2026, to Strengthen Wellness Domain
Bubble Star Corporation changes its name to Oizumi Purells Corporation on April 1, 2026, aiming to strengthen its wellness business and renew its brand.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 23:00
Oizumi Purells Corporation (Head Office: Daikan, Yamato City, Kanagawa Prefecture; Representative Director: Yuduki Ogura), which plans, develops, manufactures, and sells health food products, etc., focusing on gut health, domestically and internationally, announces that it will change its company name on April 1, 2026, and renew its corporate website concurrently.
## Background of Name Change
In recent years, against the backdrop of growing interest in extending healthy life expectancy and preventing lifestyle-related diseases in Japan, interest in "wellness"—maintaining and improving health in daily life—has been expanding. Particularly in the gut health category, which is our main market, various studies are progressing worldwide, and the market continues to grow along with the spread of its effects. In response to this rising health consciousness, our company has decided to proceed with a name change and brand renewal to further develop our existing business and strengthen our value proposition in the wellness domain.
This name change aims to refresh our corporate brand image and achieve further growth and leaps forward. We will also renew our corporate logo and website as part of the brand renewal. Based on our new vision, we will strive to create even greater value.
* ■Name Change Date: April 1, 2026
* ■New Company Name: Oizumi Purells Corporation
* ■Old Company Name: Bubble Star Corporation
* ■New Corporate HP: https://purells.co.jp/
## Meaning of Logo Mark
The new company name, "Purelles," is a coined term combining "Pure" and "Wellness," words that embody "peace of mind, safety," and "health," which we have prioritized the most. The radiance at the center of the logo expresses our desire to be a presence that brightly illuminates people's lives, guided by our corporate mission of "assisting people in leading healthier lives." Furthermore, the overlapping circles and colors symbolize the multifaceted value created by our integrated in-house system, covering everything from product planning to development, manufacturing, and sales.
## Brand Name Change "LOHAStyle" to "MyLOHAS"
Concurrently with the company name change, the brand name of our main brand "LOHAStyle" will be changed to "MyLOHAS." We redefine it as a health food brand that prioritizes "peace of mind and safety," is committed to "assisting in extending healthy life expectancy," and offers "effective products based on evidence," developing products across diverse categories. Furthermore, we will launch four specialized sub-brands: gut health, sports, diet, and lifestyle habits. We will offer a lineup of products specialized for each field, proposing items tailored to customers' needs and lifestyles.
## Representative's Message
"We want to support healthy daily lives with truly reliable products."
Since our founding, we have continued to take on challenges as "Bubble Star" driven by this desire. We express our sincere gratitude for the support of our many customers and partner companies that has allowed us to come this far.
And now, with the aim of further leaps forward, we will change our company name to "Oizumi Purells Corporation."
The new company name is a coined term combining our unwavering principles of "Pure (sincerity, safety)" and "Wellness (healthy living)." In today's rapidly changing and often anxious world, interest in health is higher than ever. We will more clearly uphold our long-standing beliefs of "safety and reliability" and "effectiveness and tangible results," and further accelerate this commitment under our new company name.
We will not simply deliver products, but remain a trusted partner supporting people's healthy lives and walking alongside them. With this resolve, all our employees, under our new company name, will face people's health with even greater sincerity.
We ask for your continued anticipation of "Oizumi Purells Corporation's" future endeavors.
## Company Profile
* ■Company Name: Oizumi Purells Corporation
* ■Representative Director and President: Yuduki Ogura
* ■Established: July 6, 2010
* ■Corporate URL: https://purells.co.jp/
* ■TEL: 046-211-9003
* ■Head Office Location: 1-15-15 Daikan, Yamato City, Kanagawa Prefecture
* ■Business Activities: Manufacturing, wholesale, and sales of health food products
* ■Public Relations Group Contact: Murayama
E-MAIL: pr@bubblestar.jp
## Background of Name Change
In recent years, against the backdrop of growing interest in extending healthy life expectancy and preventing lifestyle-related diseases in Japan, interest in "wellness"—maintaining and improving health in daily life—has been expanding. Particularly in the gut health category, which is our main market, various studies are progressing worldwide, and the market continues to grow along with the spread of its effects. In response to this rising health consciousness, our company has decided to proceed with a name change and brand renewal to further develop our existing business and strengthen our value proposition in the wellness domain.
This name change aims to refresh our corporate brand image and achieve further growth and leaps forward. We will also renew our corporate logo and website as part of the brand renewal. Based on our new vision, we will strive to create even greater value.
* ■Name Change Date: April 1, 2026
* ■New Company Name: Oizumi Purells Corporation
* ■Old Company Name: Bubble Star Corporation
* ■New Corporate HP: https://purells.co.jp/
## Meaning of Logo Mark
The new company name, "Purelles," is a coined term combining "Pure" and "Wellness," words that embody "peace of mind, safety," and "health," which we have prioritized the most. The radiance at the center of the logo expresses our desire to be a presence that brightly illuminates people's lives, guided by our corporate mission of "assisting people in leading healthier lives." Furthermore, the overlapping circles and colors symbolize the multifaceted value created by our integrated in-house system, covering everything from product planning to development, manufacturing, and sales.
## Brand Name Change "LOHAStyle" to "MyLOHAS"
Concurrently with the company name change, the brand name of our main brand "LOHAStyle" will be changed to "MyLOHAS." We redefine it as a health food brand that prioritizes "peace of mind and safety," is committed to "assisting in extending healthy life expectancy," and offers "effective products based on evidence," developing products across diverse categories. Furthermore, we will launch four specialized sub-brands: gut health, sports, diet, and lifestyle habits. We will offer a lineup of products specialized for each field, proposing items tailored to customers' needs and lifestyles.
## Representative's Message
"We want to support healthy daily lives with truly reliable products."
Since our founding, we have continued to take on challenges as "Bubble Star" driven by this desire. We express our sincere gratitude for the support of our many customers and partner companies that has allowed us to come this far.
And now, with the aim of further leaps forward, we will change our company name to "Oizumi Purells Corporation."
The new company name is a coined term combining our unwavering principles of "Pure (sincerity, safety)" and "Wellness (healthy living)." In today's rapidly changing and often anxious world, interest in health is higher than ever. We will more clearly uphold our long-standing beliefs of "safety and reliability" and "effectiveness and tangible results," and further accelerate this commitment under our new company name.
We will not simply deliver products, but remain a trusted partner supporting people's healthy lives and walking alongside them. With this resolve, all our employees, under our new company name, will face people's health with even greater sincerity.
We ask for your continued anticipation of "Oizumi Purells Corporation's" future endeavors.
## Company Profile
* ■Company Name: Oizumi Purells Corporation
* ■Representative Director and President: Yuduki Ogura
* ■Established: July 6, 2010
* ■Corporate URL: https://purells.co.jp/
* ■TEL: 046-211-9003
* ■Head Office Location: 1-15-15 Daikan, Yamato City, Kanagawa Prefecture
* ■Business Activities: Manufacturing, wholesale, and sales of health food products
* ■Public Relations Group Contact: Murayama
E-MAIL: pr@bubblestar.jp
FAQ
What is the purpose of the company name change?
To strengthen value provision in the wellness domain and refresh the corporate brand image, in response to growing interest in extending healthy life expectancy.
What are the characteristics of the new brand "MyLOHAS"?
Prioritizing "peace of mind and safety," it is committed to "assisting in extending healthy life expectancy" and offering "effective products based on evidence," launching four specialized categories: gut health, sports, diet, and lifestyle habits.
What is the meaning behind the new company name "Oizumi Purells Corporation"?
It is a coined term combining "Pure (sincerity, safety)" and "Wellness (healthy living)," representing the philosophy of supporting people's healthy lives with safe and secure products.