Brand Renewal from 'LOHAStyle' to 'MyLOHAS': Simultaneously Relaunching Brand Site to Expand Food Products Focusing on 'Safety and Security'
Oizumi Purels Co., Ltd. has rebranded its specialized low-carb brand 'LOHAStyle' as 'MyLOHAS.' The new brand expands into four categories—gut health, sports, diet, and wellness—providing evidence-based, safe health products.
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- 📰 Published: April 2, 2026 at 02:30
- 🔍 Collected: April 1, 2026 at 18:37
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Oizumi Purels Co., Ltd. (Headquarters: Yamato City, Kanagawa Prefecture; CEO: Yuto Ogura), a company that plans, develops, manufactures, and sells health foods centered on gut health both domestically and internationally, has announced the renewal of its specialized carbohydrate-restriction brand 'LOHAStyle' to 'MyLOHAS,' along with the relaunch of its brand website.
## Background of Rebranding
Until now, we have aimed to stay close to our customers' daily lives through our low-carb specialty store 'LOHAStyle.' However, as our business has expanded, we felt the need to clarify in words and form what we value as a brand and what kind of value we want to deliver. This rebranding is not just a visual makeover but an initiative to re-evaluate the value we want to provide while cherishing the values we have cultivated, and to communicate our future direction more clearly. We decided to evolve into the new brand expression 'MyLOHAS' to create a consistent brand experience as our product lineup and customer touchpoints grow.
## Definition of the MyLOHAS Brand
MyLOHAS is a health food brand that prioritizes 'Safety and Security' and is committed to 'Helping extend healthy life expectancy' and 'Providing effective products based on evidence.' We will expand products across diverse categories through four specialized sub-brands:
- **MyLOHAS GUT**: A brand focused on intestinal flora care. It offers products that support daily conditioning from the gut, including supplements containing lactic acid bacteria and bifidobacteria, dietary fiber, and fermented food-derived ingredients.
- **MyLOHAS SPORTS**: A brand focused on the balance of exercise, nutrition, and beauty. It handles products that support daily performance, such as proteins, BCAAs, citric acid, and supplements combining lactic acid bacteria and enzymes.
- **MyLOHAS STYLE**: A diet support brand centered on carbohydrate restriction. It offers low-calorie sweeteners and low-carb foods, succeeding the philosophy of the former 'LOHAStyle.'
- **MyLOHAS WELLNESS**: A brand that supports healthy daily living. It handles products that stay close to maintaining daily conditions, such as multi-supplements like vitamins and products that support relaxation.
**Product Package Renewal**
Along with the brand renewal from 'LOHAStyle' to 'MyLOHAS,' the brand logo will be refreshed for all product packages...
## Background of Rebranding
Until now, we have aimed to stay close to our customers' daily lives through our low-carb specialty store 'LOHAStyle.' However, as our business has expanded, we felt the need to clarify in words and form what we value as a brand and what kind of value we want to deliver. This rebranding is not just a visual makeover but an initiative to re-evaluate the value we want to provide while cherishing the values we have cultivated, and to communicate our future direction more clearly. We decided to evolve into the new brand expression 'MyLOHAS' to create a consistent brand experience as our product lineup and customer touchpoints grow.
## Definition of the MyLOHAS Brand
MyLOHAS is a health food brand that prioritizes 'Safety and Security' and is committed to 'Helping extend healthy life expectancy' and 'Providing effective products based on evidence.' We will expand products across diverse categories through four specialized sub-brands:
- **MyLOHAS GUT**: A brand focused on intestinal flora care. It offers products that support daily conditioning from the gut, including supplements containing lactic acid bacteria and bifidobacteria, dietary fiber, and fermented food-derived ingredients.
- **MyLOHAS SPORTS**: A brand focused on the balance of exercise, nutrition, and beauty. It handles products that support daily performance, such as proteins, BCAAs, citric acid, and supplements combining lactic acid bacteria and enzymes.
- **MyLOHAS STYLE**: A diet support brand centered on carbohydrate restriction. It offers low-calorie sweeteners and low-carb foods, succeeding the philosophy of the former 'LOHAStyle.'
- **MyLOHAS WELLNESS**: A brand that supports healthy daily living. It handles products that stay close to maintaining daily conditions, such as multi-supplements like vitamins and products that support relaxation.
**Product Package Renewal**
Along with the brand renewal from 'LOHAStyle' to 'MyLOHAS,' the brand logo will be refreshed for all product packages...