Hasunohana Co., Ltd. (Headquarters: Chuo-ku, Tokyo; CEO: Minako Saito; hereinafter "BUASAWAN"), which operates the authentic Thai massage salon "BUASAWAN," will launch a new menu called the "Kids Set Course" for children under 12 at all of its branches starting April 15, 2026. Ahead of "Children's Day" on May 5, this course is being introduced as a rare initiative in Japan where children can experience authentic relaxation alongside their parents.
Background of the New Course In recent years, as the environment surrounding children has changed, there is growing interest in relaxation and care for kids. Modern children, who are busy with lessons, studies, and sports, are increasingly suffering from physical and mental fatigue, much like adults.
According to a market research report for parenting households published by a private company in 2024, approximately 40% of mothers start using massage and chiropractic services triggered by pregnancy and childbirth, highlighting the high level of interest in relaxation among parenting households as a whole. On the other hand, opportunities for children themselves to receive treatments at relaxation salons are still very limited in Japan, and there were almost no places that responded to the voices of families wanting "to heal together with their children."
Furthermore, Thai massage is known not only for loosening muscles and promoting blood circulation but also for its relaxation effects through physical touch and positive emotional impacts, making it an attractive and safe treatment for children.
Against this backdrop, BUASAWAN decided to launch this course to coincide with the upcoming "Children's Day," providing a place where children can safely experience relaxation.
Overview of the "Kids Set Course" - Target Age: Children under 12 (Parent or guardian must be present) - Treatment Time: 60 minutes - Price: 15,300 yen (tax included) - Treatment Content: Thai massage, oil massage, head massage, foot reflexology, etc. (includes a toy) - Participating Branches: All branches (Ginza Main Building, Annex, Hideaway, Azabujuban Branch)
Three Features of the Course 1. Gentle, Authentic Treatments Tailored to Children's Bodies We combine treatment menus from Thai massage, oil massage, head massage, and foot reflexology according to the child's physical condition and preferences. Experienced therapists perform the treatments with gentle pressure suited to the characteristics of children's bodies.
2. Original Toy Gift After the Treatment All children who receive the treatment will be gifted a BUASAWAN original toy. This is a perk designed to turn their first experience into a fun memory.
3. Special Relaxation Time Spent Together as Parent and Child Parents and guardians can be present during the child's treatment. Please enjoy an extraordinary relaxation experience as a parent and child, creating a special memory for "Children's Day" or as a reward for children who work hard at their daily lessons and sports.
Participating Branches - BUASAWAN Ginza Main Building - BUASAWAN Ginza Annex - BUASAWAN Ginza Hideaway - BUASAWAN Azabujuban Branch Business Hours: 24 hours (Irregular holidays) Reservation Method: Official website, official LINE, or by phone
Company Profile Company Name: Hasunohana Co., Ltd. Location: Eiraku Building 3F, 1-13-9 Ginza, Chuo-ku, Tokyo Representative: CEO Minako Saito Business Activities: Operation of relaxation salons and various treatment clinics, restaurant management, etc. Company Website: https://buasawan-group.com/
[Recruitment Information] With further business expansion, BUASAWAN is also recruiting new members such as therapists and reception staff. Inexperienced candidates are welcome, experienced candidates are preferred, and those who want to utilize language skills like Japanese, English, or Thai are also encouraged to apply.
FACT BOX
- Source: PR TIMES
- Category: New Product