[Research Report] 70% of Existing Clients Utilize AI for Business Strategy Brainstorming

A "Survey on AI Utilization for Business Strategy and Brainstorming" was conducted targeting existing clients.

As a result, 70% of the responding companies answered that they "utilize AI for business strategy brainstorming" or "would like to utilize it if possible."

This survey investigated the status of AI utilization in areas such as management strategy, marketing strategy, and new business planning.

[Survey Results Summary]

70% of Companies Utilize or Wish to Utilize AI for Business Strategy Brainstorming

As a result of the survey, 70% of the responding companies answered:

- They are utilizing AI or - They would like to utilize it if possible.

On the other hand, 30% responded:

- They believe that management decisions should ultimately be made by humans. - It is difficult to determine how much to trust AI's responses. - Internal utilization rules have not been established.

[Background: AI Utilization Expanding into Management and Marketing Domains]

In recent years, with the advancement of generative AI, cases of companies utilizing AI not only in daily operations but also in management and marketing domains have been increasing.

In particular, companies are increasingly using AI as a tool to support decision-making, including:

- Organizing business strategies - Generating ideas for new businesses - Brainstorming marketing measures - Competitor analysis - Market analysis - Planning

On the other hand, there are also challenges such as:

- Few internal discussion partners - Time-consuming idea generation - Labor-intensive information gathering - Desire for an objective perspective

These challenges are leading to a growing trend of using AI as a "brainstorming partner."

[BOTANICO's Analysis]

From the results of this survey, it was found that companies expect AI not just as a text generation tool, but as a partner to support:

- Organizing business strategies - Considering marketing measures - Planning new businesses - Organizing materials for management decisions - Idea generation

At the same time, many also expressed the view that final decisions should be made by executives and staff, rather than AI replacing management decisions.

Therefore, in the future, a management and marketing system that combines "AI-assisted brainstorming" and "human decision-making" is expected to become important.

[BOTANICO's Initiatives]

BOTANICO provides support for corporate management and marketing through initiatives such as:

- AI-driven business strategy planning support - Marketing strategy design - New business planning support - Generative AI utilization training - AI utilization consulting

We will continue to support companies' decision-making speed and business growth by assisting with AI-powered brainstorming and strategy design.

[Survey Overview]

- Survey Period: June 1, 2026 - June 30, 2026 - Survey Organization (Survey Sponsor): BOTANICO Inc. - Survey Target: Existing clients of BOTANICO Inc. - Number of Valid Responses: 10 - Survey Method: Questionnaire survey to existing clients - Aggregation Method: Calculated as the proportion of respondents who answered "utilizing AI" or "would like to utilize it if possible." - Survey Items: Regarding business strategy utilizing AI