【Survey Report】100% of Existing Clients Express Desire to In-House SNS Marketing

We conducted a survey on 'In-Housing SNS Marketing' targeting our existing clients.

As a result, 100% of responding companies answered that they 'want to in-house SNS marketing' or 'would like to in-house if possible.'

This survey was conducted to understand corporate SNS utilization status and future operational structure intentions.

## Survey Results Summary

100% of Companies Want to In-House SNS Marketing

The survey revealed that 100% of respondents expressed a desire to in-house or would like to in-house SNS marketing if possible. Regardless of company size or industry, the importance of SNS utilization is increasing, and there is a strong intention to accumulate internal know-how.

## Background: Maturation of SNS Utilization and Rising Demand for In-Housing

In recent years, many companies have been using platforms such as Instagram, X (formerly Twitter), TikTok, YouTube, and LINE for information dissemination. However, challenges such as rising outsourcing costs, lack of internal knowledge retention, insufficient staff development, and difficulty in making rapid improvements have also increased. As a result, the demand to 'achieve results while building an in-house operational capability' is growing.

## BOTANICO's Analysis

From these survey results, it is clear that companies are not merely seeking outsourced SNS management, but comprehensive support including knowledge transfer, staff training, operational framework development, and analytical skill acquisition. In recent years, the importance of SNS in recruitment, customer acquisition, and branding has significantly increased, leading more companies to seek internal accumulation of SNS marketing expertise. BOTANICO supports companies not only through outsourced SNS operations but also through in-house support and operational structure development, enabling businesses to build self-sustaining marketing systems.

## Survey Overview

- Survey Period: May 1, 2026 – May 31, 2026
- Survey Organization: BOTANICO Co., Ltd.
- Target: Existing clients of BOTANICO Co., Ltd.
- Valid Responses: 13
- Survey Method: Questionnaire survey sent to existing clients
- Calculation Method: Percentage of respondents who answered 'want to in-house' or 'would like to in-house if possible'
- Survey Topic: In-Housing of SNS Marketing